Owning The Buy Box

In this episode of the BRAVE COMMERCE Podcast, Ashley Becker of Kraft Heinz and Mike Geller of Newell Brands shared key insights for bridging online and offline retail: 🔹Understand the full consumer journey to meet shoppers where they are. 🔹Foster collaboration across teams for cohesive strategies. 🔹Focus on seamless omnichannel experiences to drive impact. 🔹A unified approach is critical for meeting modern consumer expectations. How is your brand adapting? https://ow.ly/9t0h50UCj4y #Ecommerce #omnichannel #strategy #podcast

2024 holiday sales grew markedly, according to Retail Dive. Mastercard measured a 6.7% increase in online sales while Visa claimed a 7.1% increase. Economists attribute the increase to growing consumer confidence, which augurs well for 2025. The other trend in play? Shoppers are looking for value. How can you put this insight to work for you in Q1? https://ow.ly/LOpR50UC5H3 #BuyBoxWin #ecommerce #consumertrends

The growth of the grey market spurs a myriad of questions. Does a loss of distribution control portend price erosion? Find out in this episode of our podcast: The Grey Market - with guest Paolo Ascoli of Corsearch and host David Cooper, CEO of IPSecure. Podcast available on Spotify and your favorite podcast player: https://ow.ly/Srro50TS8Is #graymarket #brandprotection #podcast

Cheers to a Happy New Year! The Owning the Buy Box team is looking forward to a great 2025! We'll raise our glasses to prosperity and good fortune in the New Year for our clients, colleagues and brands everywhere! #2025 #BuyBoxWin

Brands and agencies aren't able to maximize their marketing efforts without solid brand protection in place first. Why? If you lose your Buy Box, you lose the ability to advertise and promote your offerings. It's essential to have a solid brand protection strategy in place for high-impact, high-profile selling seasons. Listen to episodes of Owning the Buy Box to learn more about the danger of unauthorized sellers and what you can do about them. Available on Spotify, https://lnkd.in/gY97uXk2 or your favorite podcast platform. #BuyBoxWin #ecommerce #brandprotection

Happy Holidays! The Owning the Buy Box team sends its best wishes at this special time of year to our customers, colleagues and listeners. May the holidays bring joy, peace, good health and prosperity to all. ✨

What's the ideal brand protection strategy for your ecommerce business? How do you get started and how do you know what's working? Find out in this latest episode of Owning the Buy Box - The Ideal Brand Protection Strategy - with guest Paolo Ascoli of Corsearch and host David Cooper, CEO of IPSecure Podcast available on Spotify and your favorite podcast player: https://ow.ly/be3b50TWM0g #ecommerce #brandprotection #podcast

As eCommerce expands, so does the need for smarter logistics. Amazon’s $2 billion investment in robotic fulfillment centers and last-mile delivery hubs is reshaping how orders are processed and shipped. For sellers, this means faster delivery options, more efficient inventory management, and improved customer experiences. Staying ahead in the marketplace requires taking advantage of innovations like these to streamline operations and exceed customer expectations. Read more here: https://ow.ly/1zoc50UtSlg #ecommerce #operations #robotics

Defending your Buy Box from unauthorized activity requires smart, focused tools. The ASIN Discovery System from our sponsor, IPSecure, lets you monitor and remove unauthorized Amazon product listings at scale. Using AI, the ASIN Discovery System analyzes Amazon listings, including text and images, and compares them to your product catalog so you can verify whether those listings are authorized. It also pinpoints whether authorized sellers are attached to the listing. If the listing fails those verification checks, you can have the listings removed or add them to your catalog so they are under your control. The ASIN Discovery System complements seller-focused Buy Box protection strategies and helps commercial and legal teams work more efficiently. The result? A clean catalog and optimized sales. https://ow.ly/Al2250UpxF7 #BuyBoxWin #AI #ecommerce

Product returns can be an opportunity to build customer loyalty. Industry research found that 60% of online shoppers believe a good returns policy is an important factor when deciding where to shop. Create clear product descriptions that inform consumers in order to discourage returns and provide easy returns procedures to encourage customers to shop with you again. More ideas for transforming returns into a competitive advantage in this article from MarTech. https://ow.ly/kFYq50Upy7a #ecommerce #onlineshopping #BuyBoxWin