Pacific Coast Producers reposted this
🎯📈 𝐁𝐀𝐌! 𝐒𝐭𝐨𝐫𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤 𝐰𝐢𝐭𝐡 2024 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐫𝐞𝐜𝐨𝐫𝐝 𝐨𝐟 $271 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐬 𝐬𝐚𝐥𝐞𝐬 - an increase of $9 billion compared to 2023, according to PLMA’s latest Circana Unify+ data. 🛒This represents a 3.9% rise in dollar sales in all outlets from Jan. 8 to Dec. 29, 2024, versus the same period in 2023. Private label growth outpaced national brands, which grew 1% in dollar sales. 🛒Over the past four years, annual store brand dollar sales have increased by over $51 billion, a 23.6% gain. In addition, since 2021, store brand unit sales rose 2.3%, while national brands fell 6.8%. 🛒All 10 food and nonedible departments that Circana tracks showed store brand dollar growth over the year before. 💡 More detailed insights and information, including top category sales and monthly trends, will be revealed in PLMA’s 2025 Private Label Report, which will be released in February.