Pacific Software Publishing, Inc.

This year for Thanksgiving, we're sending a big THANK YOU to everyone who's made PSPINC into who we are today: our employees, our customers, and everyone in between. We couldn't have done it without you. #thanksgiving #givethanks #business

A reliable IT infrastructure is essential for any small business today, but managing tech support in-house can be time-consuming and expensive. That’s where outsourcing IT services to a company like ours can help. Learn more: https://buff.ly/3CGL6Le #blog #technology #business

In terms of SEO, keywords are the words and phrases that define your content. When someone goes to a search engine, they type in keywords, or "search queries", which connects what people are searching for and the content you provide. When building a website, keywords matter because the keywords you choose will define the kind of audience you attract and determine how much organic traffic your website gains. But the keywords you choose for your website, whether it's for your homepage, a blog post, or even pictures you're adding to your website, have to be relevant to your website content. Take Mars Bars for example (yes, the candy bar). If they tried to rank for just the word "mars", they might rank high on search engines, but they'll get wildly different results. People searching for "mars" might be looking for something related to the planet, Mars, rather than the candy bar, while others are looking for what they want people to be searching for, AKA the Mars Bar. So, it's important to think about the searchers' intent and align that as best as you can to the types of keywords you use. #keywords #seo #marketing

A website serves as a customer's first impression for every business owner. Having a visually appealing website will help attract visitors to your site while encouraging them to take action, whether it's buying your product or signing up for your email newsletter. While it's not necessary for every business owner to become a web designer, there are a few web design basics we think everyone should know: Less is More: Keep your website content clear and concise while leaving plenty of white space to separate different elements, which will help improve your site's overall readability. Prioritize Readability: Make sure your website is easy to read. This will also affect how search engines like Google will rank your website in search results. Use Consistent Branding: Maintaining a cohesive brand across all pages of your website establishes a sense of professionalism and trust with your audience. Optimize for Mobile Devices: A broken website on a cell phone will deter visitors from staying on your website, let alone returning to it. The easiest way to do that is by utilizing responsive design elements and a grid system, which will ensure your site will adapt to different screen sizes. Learn more: https://buff.ly/3YY1GNT #blog #web #business

Simply having a website for your business today isn’t enough. Thriving online today requires high-quality, engaging content that attracts visitors to your website and converts them into leads. That's where outsourcing website content creation can help. Learn more: https://buff.ly/48SUwPx #blog #business #web

Did you know we created the PSP Children's Foundation in 2012 as a response to the Tohoku earthquake and tsunami? We were incredibly saddened by the destruction it created, which included almost 16,000 deaths, and we wanted to do more than just donate to the Red Cross. So, we decided we'd not only ask others to donate, but we'd match their donations granted they sent us a receipt and allocated $2,000 for this matching. That $2,000 donation was made within a day, so we increased that amount to $5,000. By the time we finished this donation spree, people had sent us over $10,000 in receipts. Even after that, we wanted to do even more. So, we got in touch with the school district in Tohoku and we flew in ten children and two teachers to Seattle to stay for ten days and paid for all of their trip fees. Those children lost both or one of their parents, and we got some of our local community involved as well. The Bellevue Children's Academy opened their school for them to study free of charge, Microsoft and Google invited them to tour their campuses, Microsoft gave each child an Xbox to take home, the Seattle Mariners invited them to a game and gave them a stadium tour, and the Puget Sound Coach Line took them sightseeing to places like Mt. Rainer. We could not be more proud of the work we've been able to achieve with the PSP Children's Foundation, not just in response to the Tohoku earthquake and tsunami, but we also made it easier for people to donate to the earthquake relief fund last year after the Noto earthquake. https://buff.ly/4fILMxR #business #donation #smallbusiness

Utilizing data analytics in marketing is vital to succeeding. With its ability to analyze and even predict data, it can do wonders in perfecting marketing strategies, saving time and money, developing a better understanding of your customers, creating better-performing content, and optimizing marketing channels. The challenging part of marketing analytics, however, consists of how marketing data has changed over the years. It’s also hard to figure out what marketers should look out for since there’s so much data easily available to you. Every platform has its own nuances, so there are different key metrics marketers should look out for.

🌟 At Pacific Software Publishing, Inc., we believe that true success lies in going beyond providing superior products and services—we focus on offering an experience that helps businesses thrive in the digital space. 🌐 From personalized customer care to creating seamless online experiences, we are committed to delivering more than just results—we’re here to support your long-term success. 🚀

Yesterday, Kensuke had a fantastic time attending a B2B networking event in Bellevue hosted by RBE Team Events. He met some amazing professionals from various industries, and we're excited to see where these new relationships lead. Networking events are a great way to expand your professional network, learn about new opportunities, and stay up-to-date on industry trends. We look forward to attending more in the future! #business #networking #event

eCommerce has become a crucial way for businesses of all sizes to grow exponentially. With our affordable eCommerce plans, it's never been easier to set up your online store and grow your business online. Learn more: https://buff.ly/4hBAzAS #blog #web #business