Tired of fending off your CEO’s desire to only chase Tier-1 media opportunities while also asking how PR is impacting your pipeline? 😰 Thankfully, our new ebook, “Vertical Influence: The PR Playbook,” just dropped and you now have a no-BS guide to why you must include a vertical media strategy to become the go-to expert in your specific industry and drive influence among prospects. A quick preview of what's inside: 🤷What the heck is vertical influence, anyway? 🔍How to find your actual audience (spoiler: it's not "everyone") 📣Channels that actually matter in your vertical 📈Metrics that prove you're not just making noise, but making an impact ✅Real-world examples of brands that mastered vertical influence Download it now and let's turn your SaaS brand from background noise to an industry megaphone: https://lnkd.in/g-kTWJCX
PANBlast, a division of PAN (formerly, BLASTmedia)
Public Relations and Communications Services
Indianapolis, IN 4,155 followers
B2B SaaS PR Agency | #1 PR Agency on G2
About us
BLASTmedia is now PANBlast, a wholly owned division of PAN (formerly PAN Communications). With nearly 20 years in B2B SaaS PR, PANBlast is dedicated to serving emerging growth B2B SaaS brands, applying a deep understanding of the unique challenges in scaling a SaaS business and how PR impacts four primary pillars: investors, employees, partners, and customers. Clients can benefit from a wide range of multi-channel integrated service offerings, including PANBlast’s deep understanding of scaling SaaS businesses, and PAN’s integrated service area specialists, including social media, content marketing, digital marketing, creative services, and data and analytics.
- Website
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https://bit.ly/3RvWpdu
External link for PANBlast, a division of PAN (formerly, BLASTmedia)
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- Indianapolis, IN
- Type
- Privately Held
- Founded
- 2005
- Specialties
- executive ghost writing, company features, interviews, media relations, thought leadership, podcast appearances, SaaS PR, public relations, customer PR, funding announcements, M&A news, and newsjacking
Locations
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Primary
Get directions
6161 Hillside Avenue
Indianapolis, IN 46220, US
Employees at PANBlast, a division of PAN (formerly, BLASTmedia)
Updates
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As the year draws to a close, we want to express our gratitude for the continued support from our team, clients, community and new partner PAN 🥂 It has been a year filled with so much to celebrate, and we can't wait to see what 2025 has in store for PANBlast!
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Ever wondered how your favorite stores create such immersive atmospheres? Mood Media, the wizards of in-store experiences, know the secret! 🎶👃👀 They’ve mastered the art of inspiring store shoppers — and with a little help from PANBlast, they also mastered the art of the vertical PR strategy ✨ Want to know how we helped Mood Media amplify their impact across diverse industries? Check out the breakdown here: https://lnkd.in/gcPWfwUA
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In 2025, journalists demand high-tech, in-depth industry knowledge in an initial pitch. 🧠 Want to know what it takes to entice journalists today? Check out Director of Client Relations Kate Johnson's insights on the future of pitching:
Get out the crystal ball, it's time for my 2025 prediction! 🔮 Generic, broad pitches are a snooze fest and will not cut it. As media relations professionals, we have to continue to raise the bar and find key components to land great stories. Look for opportunities to: 📈 Create third-party validation through owned or survey data 💡 Share relevant customer stories and use cases 🤝 Work with partners to explore alternate channels to share news Follow PANBlast, a division of PAN (formerly, BLASTmedia) to learn more!
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When it comes to people's frustration with the current state of social media, there might as well be an AI bot dressed in a sequined dress singing "It's me. Hi! I'm the problem, it's me 👋" But could it also be the solution? Director of Client Relations ✨ Jake Doll ✨ has a hot take on the next iteration of social media. Check it out:
I’m keeping the 2025 prediction train moving forward, which hopefully takes us to a world where social media platforms don’t suck. We’ll still probably be navigating weird algorithms, but I’m looking forward to a rejection of bots and worthless AI commentary. All aboard! 🚂 Check out other POVs from PANBlast folks like: Kelsey Sowder asking us to “keep your posts concise and bold, and don't be afraid of a 🔥 hot 🌶️ take” Grace Williams believes we’re on “the cusp of a breakthrough in PR measurement." Also, ignore the thumbnail. I smile in the vid, I promise. #socialmedia #PR #marketing #AI PANBlast, a division of PAN (formerly, BLASTmedia)
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Open up LinkedIn and your feed will likely be filled with personal anecdotes turned business lessons. Is it getting stale yet? 😬 Check out Director of Client Relations Kelsey Sowder's take on where thought leaders need to take their LinkedIn presence to stand out in 2025.
🔮 Ready for one of my 2025 PR predictions? 🔮 LinkedIn is turning into thought leadership soup. We're all tired of the cliche life story that makes its way into a business lesson. My suggestion: keep your posts concise and bold, and don't be afraid of a 🔥 hot 🌶️ take.
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Wow, Danielle Pitl, you sure know how to make a team blush! 😊 We’ve been lucky to work with amazing clients like Danielle whose trust and collaboration make our jobs not just rewarding but downright fun. (Although those last-minute pivots do sometimes test how much coffee we really need! ☕😂) Thank you for letting us be part of your journey this year 🥂🎆
Communications Executive | Content & Digital Strategist | Passionate about Sustainability | Authentic Leader
I’ve worked with many agencies—creative firms, digital strategists, PR teams. Some partnerships have been game-changes; others have been more of a learning experience. Working with PANBlast, a division of PAN (formerly, BLASTmedia) has been a standout in the best way. They bring the expertise you’d expect, but what really sets them apart is how they approach the work: 🎧 They listen — not just to what’s being said, but to the nuances that matter. 💛 They lead with empathy — building trust and making collaboration easy. 🔄 They’re flexible — meeting us where we are, even during last-minute pivots or fast-moving rollouts. Reflecting on this partnership, I realize how much those qualities matter: thoughtful listening, empathy, and adaptability. These things often get overlooked, but they’re what make collaboration smooth and impactful. To the PanBlast team: thank you! I appreciate how you’ve shown up for us this year.
Why our partnership with our PR firm really works: An unsolicited endorsement of the PanBlast team
Danielle Pitl on LinkedIn
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Is AI taking over our inboxes? 🤖 Are in-person events making a comeback? 🎟️ Is traditional media really dead? 🪦 Check out what VP of Client Relations Grace Williams has to say about all these 🔥 burning 🔥 questions via her 2025 predictions:
Annual #PR predictions post coming at ya (this time in a *new & improved* format thanks to our partner BrandSlap). I know you've been on the edge of your seat in anticipation! 📧 Email isn’t going anywhere, but AI inundation abounds. Bot pitches are clogging journalists' inboxes. We'll have to lean on other channels like X, LinkedIn and QWOTED for pitching. 📰 Publications as a piece of the puzzle. "Traditional media is dead and founder-led comms is the future" was the common refrain this year. What I believe to be true about that statement is that we'll be doing more comms via other channels in 2025 — LinkedIn, speaking, internal, short-form video, etc. Wrote about this recently for MarketingProfs (in the comments). 📐 We’re on the cusp of a breakthrough in PR measurement. More on that in the video, but I am impressed by what I am seeing from tools like Memo. 🤝 Are events back... for real this time? Based on what I am hearing from clients, we'll see a comeback next year for in-person activities. I am talking interesting, mid to large-scale events with cool activations and knowledgeable speakers… not desksides :). What did I miss?
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A very happy Thanksgiving from the PANBlast team! We're taking a break to give thanks, spend time with loved ones, and recover from a little turkey (or pumpkin pie) coma 🦃🥧 Our office will be closed starting at 1pm EST today (11/27). We'll be back on Monday (12/2) ready to kick it into full gear as we end the year with a bang!
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With the virality of online media, even a small crisis can turn into something larger if not planned for and mitigated immediately 💣 Does this mean a new breed of crisis comm pro? 💬 A shift in how tech leaders think about crisis? 🧠 A rise in AI-powered real-time monitoring tools? 🛠️ Check out what SVP of Client Relations Kimberly Jefferson predicts for the B2B SaaS crisis landscape in 2025.