Parade

Join Jesse and Kris to discuss: 🐅 The shifting brokerage industry 🦾 How the big players are looking at carrier rep efficiency (and how mid market brokers can adopt parts of the large brokerage playbook) 🏃♂️ The importance of deeply understanding your carrier network and automating at every level

We are so proud to have been included in the FreightTech 25 for the first time! Our north star is enabling brokers to book thousands of loads per day with the carriers they want to win their freight. It's a never-ending process of listening to our customers, trying new things, seeing what works best, and repeating. With recent game-changing innovations like CoDriver for email (which has automated well over 1MM email conversations to date) and new offerings on the horizon like CoDriver Voice, our brokers are constantly getting better. March forth! #capacitymanagement #freightbrokerage #digitalfreight https://lnkd.in/gVisa2hJ

In case you missed it, here were a couple of takeaways: 1. Most brokerage leaders push for deeper carrier relationships, but many (especially at the midmarket brokerage size) are surprised by just how much of their freight is covered one convo at a time out on the open market. 3. Anthony outlined a carrier inbound funnel where of all inbound carrier inquiries.... ~ 10-25% of carriers are disqualified ~ 37% of conversations result in a quote from a qualified carrier ~ 10-15% of quotes get converted into a booking Reducing manual work in the top of this funnel is a quick way to get some wins for the brokerage. 2. Really, repeat freight with repeat carriers can and should be 99% automated

Join us tomorrow for the inaugural weekly show, Capacity Conversations, where Jesse Taylor will meet with all sorts of freight industry voices to discuss the latest in trucking! Who better to meet first than Parade CEO Anthony Sutardja!? Hear Anthony's takes on AI-enabled carrier sales and what it takes for brokers to book 50+ loads per day.

Starting in about an hour!

A lot of what we've done is help our customers build better profiles of their carriers through data. They can then use that to serve up better freight to their carriers and make it easy for them to book it. From The Logistics of Logistics podcast with Joe Lynch ★ The Logistics of Logistics

At Parade we are constantly seeking more ways to grant our customers access to capacity to cover loads faster with the right carrier, while also maintaining full control over how their work is automated and how data is shared. We're extremely excited to continue to live up to this mission by giving brokers the option to tap into Uber Freight's vast network of vetted carriers. From Parade CEO Anthony Sutardja: "This partnership with Uber Freight represents our commitment to providing brokerages with comprehensive solutions that drive real business results. By connecting our carrier management platform with Uber Freight's capacity network, we're helping our customers automate more of their operations, strengthen their carrier relationships, and scale their businesses efficiently." From Uber Freight  VP of Emerging Products Brooks McMahon: "This partnership embodies our shared vision of empowering brokerages with technology that not only optimizes their operations but enables them to focus on what matters most – growing their business and strengthening relationships across the supply chain." Read more and get on the waitlist by checking out our full announcement in the comments!

Find trucks faster, automate the booking process, use data to better price freight with Capacity Management from Parade From the The Logistics of Logistics podcast w/ Joe Lynch ★ The Logistics of Logistics

A lot of brokers seek to become masters of a specific domain rather than being a jack of all trades. Differentiation and niching down requires deeper relationship building and strategic network development in a specific area. From the Joe Lynch ★ The Logistics of Logistics podcast!

Parade CEO Anthony Sutardja had a chance to sit down with Joe Lynch ★ The Logistics of Logistics recently at the Trimble Insight Conference - here's Anthony on the part we play in a broker's load coverage and capacity sources function with Trimble Transportation Cloud