What a weekend! Saturday night Lee Sears and I took to the stage in Manchester, UK, for Paramount’s International Showcase, where we gathered with key partners, advertisers and sponsors and spoke to the incredible value they bring to our company and brands.
Just ahead of Sunday night’s 2024 MTV EMAs, the event featured an exclusive, “MTV EMA: 30 Years Exhibition,” of archival photos highlighting the past three decades of iconic EMA moments, and honored the culture and spirit of our host city with an electrifying performance from Hacienda Live.
We also shared more on Paramount’s new partnership with MediCinema, which will bring a state-of-the-art movie theatre to Manchester University NHS Trust’s Oxford Road hospital campus, equipped with space for beds, wheelchairs and medical equipment for patients and their families.
A portion of 2024 MTV EMA ticket sales will support this initiative, along with a wider company donation, underscoring Paramount’s commitment to leaving a lasting legacy on the communities in which we host the MTV EMAs. I could not be prouder of this work and the relationships we’ve fostered to drive initiatives like this forward.
Come Sunday, today’s brightest talents and rising stars came together at Manchester’s Co-op Live for the 30th edition of the MTV EMAs. The night was a true celebration of global music with showstopping performances from artists including the UK’s own RAYE, Afro-beats singer Tyla, Latin star Peso Pluma and this year’s Global Icon honoree, hip-hop great, Busta Rhymes.
Congratulations to Bruce Gillmer, Janice Gatti John Halley Katherine Liu Ashley Priest Carly Ducey Jose Castro and the entire MTV team and all those who played a role is bringing this epic EMA weekend to life!
And finally, thank you to the city of Manchester for hosting us!
#manchester #globalmusic