Parketing Collective

In this episode of The Parking Podcast, Sarah Becherer, VP of Marketing @ Ocra, and Isaiah Mouw, CAPP discussed about the discipline of “parketing” (parking + marketing) as well as The Parketing Collective, the industry’s first free and open collective for parking marketers and the parketing curious. Thanks, Isaiah, for having Sarah on the show! She had a blast. Learn more: https://lnkd.in/eJManMr5 Stream now: https://lnkd.in/eVwT-eSt #unparalleledparketing #parketing #parkingleadership #parkingindustry #parking #marketing #marketingleadership

With our members producing such great content and convos heating up, we've increasing received a few q's over and over... "Am I eligible to join The Parketing Collective?" "If so, how do I sign up?" "Lastly, what does it cost to join?" First, ALL parking professionals, regardless of flight level, industry tenure, professional title, or depth of marketing experience are invited. Whether you're a parketer or just parketing curious, we want to learn from you. Secondly, signing up is easy as pie! Fill out this 2-min application: https://lnkd.in/ecqCd-_z Upon submitting, you'll be added to our: 🌍 Slack community 📧 Email list 🎉 Event invites Member benefits: ⭐ Access to a Slack community of 75+ parketers ⭐ Monthly e-meetups on specific topics ⭐ Opportunities to present & educate the group ⭐ Editorial opportunities with leading publications ⭐ Tool recommendations & evaluations from peers Lastly, TPC is a free, open community. With our goal of seeking out, spotlighting, & celebrating the diverse experiences, perspectives, and expertise of passionate “parketing” professionals – all to the end goal of building a future where marketing professionals propel the parking industry forward through shared knowledge – there is no cost of admission. All we ask is for your participation & enthusiasm for parketing! If you have questions, you can always reach out to TPC's envoys – Heidi, RJ, Joslin, Jordan, & Sarah – at hello@parketingcollective.org. #unparalleledparketing #parketing #parkingmarketing #parkingindustry #parkingleadership #marketingleadership #marketing

Hello, TPC community! Have you been knee-deep in retros, plans, & budgeting these past few months? If so, you're part of an elite club of parketers making critical decisions about how to power your revenue engine next year and beyond. Let's share what we've learned 💡 – and ask questions about what we don't 🙋 – in tomorrow's table talk about planning & budgeting! This convo will be moderated by Heidi Barber, Vice President of Marketing @ Parker Technology & TPC founding member. Not on the invite list? Join us! Email hello@parketingcollective.org

Empowering parketers in 2025! Curious how your fellow parketers (or the parketers on your team) go about building their yearly plans and budgets? You're in luck – the next TPC meeting is a 2025 Planning Roundtable on Wed 12/11 @ 1:00pm ET / 10:00am PT! TPC members including Heidi Barber & Sarah Becherer will moderate a discussion about the opportunities & challenges of marketing yearly planning. Members will pass the mic to ask & answer big questions like: ❓ How do you decide how much to budget for what? ❓ How do you measure ROI on events? ❓ How do you present your plans to stakeholders? ❓ How do you accommodate strategic pivots? No wrong answers, no silly questions, and no one-size fits all strategy... ... all knowledge-sharing, idea-swapping, and voicing experiences both unique and universal to help each other iterate & improve! Want to join us but aren't on the invite (yet)? 📧 Contact: hello@parketingcollective.org #parketing #unparalledparketing #parking #parkingindustry #marketingleadership #parkingleadership ✅ Sign up: https://lnkd.in/ecqCd-_z

TPC member Sofia Kuhn knocked it outta the park with this one 😅 Here's to empowering parketers in 2025!

Last week, TPC members Jordan Weiss (Umojo), Katie Goebel (SpotHero), & Katelyn Perman (Parker Technology) shared their experiences with collaborative, consultative, and coordinated sales enablement. Our experts defined sales enablement as... ... a strategic marketing discipline designed to accelerate sales results and productivity through collaboration across all functions within the buyer journey! They shared insights on: 👥 Focusing on collaboration, not deliverables ✍ Crafting sales messaging & brand storytelling 💸 Improving lead qualification & conversion rates 🌐 Building the right sales enablement tech stack ❗The growing emphasis on/importance of this function We're making these presentations available for anyone interested in learning more from our parketing community. Grab it now: https://lnkd.in/e6WWX9XW Our next meeting is next month, before Thanksgiving – date TBA! Join TPC today: https://lnkd.in/ecqCd-_z Send us an email: hello@parketingcollective.org #unparalleledparketing #parketing #parking #parkingindustry #marketingleaders #salesenablement #salesenablementstrategy

Announcing our featured experts for the next monthly TPC meeting! Drum roll please... 🥁 ✨ Jordan Weiss, VP, Head of Marketing, Umojo ✨ Katelyn Perman, Content Marketing Manager, Parker Technology ✨ Katie Goebel, Senior Sales Enablement Manager, SpotHero We’re very excited to have three unparalleled parketers take the lead in this exciting discussion on Sales Enablement.  Here are the event details: Date: Wednesday, October 22 Time: 3:00pm ET / 12:00pm PT For an invite: hello@parketingcollective.org *open to members and non-members It's not too late to join us! Reach out today.   #unparalleledparketing #parketing #parking #parkingindustry #parkingleadership #marketingleadership #salesenablement #marketingstrategy

Congrats to TPC member Melissa Rysak on her recent promotion to VP of Communications @ International Parking & Mobility Institute (IPMI)! 🎉

The topic for our meeting on Wed, October 23 @ 3:00–4:00pm ET is Sales Enablement! Sales enablement is the iterative process of providing your business's sales team with the resources they need to close more deals CALL TO ACTION: MEMBERS TAKE THE MIC! 🎤 Want to share what you know about Sales Enablement with the collective? Projects, opinions, research, ideas, and questions all welcome! Some topics to consider: ➡ How to measure the impact of Sales Enablement on the funnel ➡ How to determine which resources to create for Sales ➡ How to avoid the pitfall of being purely reactive to Sales requests ➡ Technologies or tactics for centralizing, socializing, & iterating on Sales Enablement resources for maximum utilization Orrrrr... 🌟 Highlight a Sales Enablement project you've accomplished 🌟 Guide the group with an open-ended question 🌟 Share resources you've created 🌟 Invent your own thing! Reply to this email or ping Jordan Weiss to get on deck. Happy parketing! - Your TPC Envoys #unparalleledparketing #parketing #parkingexperts #parking #parkingindustry #marketingexperts #marketingleaders

The TPC meetup at #NPA2024 was a success! Check out this video of our members sharing what they think of when they think of "parketing". Share yours in the comments! P.S. Huge thanks to our video content guru, Sofia Kuhn, for creating this!