Parmonic

Podcasting has evolved from a passive audio experience to an active, visual one - driven by YouTube, now the top platform for 31% of weekly podcast listeners (Edison Research). With 84% of Gen Z consuming video podcasts, brands must rethink engagement strategies. The future of Podcasts isn’t just audio - it’s video. But are B2B marketers ready? 

Global brands need transcriptions that keep up with diverse voices. 🌍 But accents, industry-specific jargon, and background noise can lead to errors that distort your message. The key to clearer and more accurate transcripts irrespective of your team and speaker location is optimized audio, intelligent noise control, and AI that adapts to linguistic diversity. Because every voice deserves to be heard - clearly.  

Need moments that focus on a specific speaker, topic, or length? Our latest update lets you recreate AI-generated moments your way! Whether you want to highlight a particular speaker, or a specific topic, or want shorter clips for social, you’re in control - keep, delete, or refine as needed.  

🎙️ Your audio deserves more than just sitting in a folder! Sales calls, podcasts, customer recordings - B2B teams generate tons of valuable audio. But let’s be honest, no one’s got time to sit through an hour-long recording. Now, with Parmonic, you can turn audio into short, engaging video moments in minutes. Our patented AI does the heavy lifting so that you can repurpose your content for social, email, and beyond. Add a branded background, turn it into an audiogram, and make your audio content work harder for you. Try it free today!  👉  https://lnkd.in/dj_BuEti 

According to CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research], LinkedIn remains the undisputed champion for B2B marketers! 📈 No surprises here - B2B thrives where professionals connect. This year, 85% say LinkedIn delivers the best value - far ahead of Facebook (28%), YouTube (22%), and Instagram (21%). Twitter (7%) and TikTok (3%) lag behind with little change from last year.    #B2BMarketing #LinkedInMarketing #MarketingStrategy

Webinars aren’t just for lead nurturing anymore - they’re a powerful TOFU (Top of Funnel) tool!    By distilling key moments into bite-sized, engaging content - short clips, thought leadership snippets, and data-backed insights - marketers can capture early-stage interest, drive brand authority, and nurture demand long before prospects enter the funnel.  #B2BMarketing #Webinars #TOFU #DemandGeneration

📊The Rise of Video on LinkedIn: What It Means for B2B Brands According to Lakshman Somasundaram, Director of Product at LinkedIn, video consumption on the platform has surged 36% year over year, with video creation growing twice as fast as other post formats. And LinkedIn is doubling down on making video even more rewarding for those who share their expertise. For B2B companies, the message is clear: Now is the time to invest in video. Whether it's thought leadership, customer stories, or product insights, video is shaping engagement on LinkedIn. #B2BMarketing #VideoMarketing #LinkedIn 

🎥 Sales Outreach Needs Video – Here’s Why Buyers today don’t have time for long demos or webinars. But a short, personalized video? That grabs attention. 💡 With Parmonic and Salesloft, sales teams can make outreach more engaging, stand out in crowded inboxes, and deliver the right content at the right time.  Want to see how top teams are using video to boost engagement? Read the full blog here 👉  https://lnkd.in/gWwaEy3D 

Editing a product demo video shouldn’t feel like defusing a bomb where one wrong cut ruins everything. But with all the awkward pauses, stumbles, and do-overs, it kind of does. Parmonic takes the pressure off - automatically detecting silences and missteps so you can clean up your video without the stress. Just a few clicks and it’s polished and ready to go. A 30-minute demo that would normally take hours to edit? Now done faster than your inbox fills up on a Monday morning. Read more: https://lnkd.in/gnv49pBh 

When video content becomes easier to access, it becomes easier to use.    Shan Sharma from Ivalua shares how Parmonic empowered over a dozen team members to actively engage with video content they previously wouldn't have engaged with.  🎥 Watch the key highlights of the conversation and how it’s driving real impact - https://lnkd.in/gnbYuTck