Patients & Purpose

Happy Holidays to Our Amazing Team! As we enter the holiday season, we want to take a moment to celebrate the diverse traditions that make this time of year so special. Whether you are lighting the menorah for Hanukkah, gathering with family for Christmas, or honoring the principles of Kwanzaa, this season is all about connection, reflection, and togetherness. We wish you peace, love, and joy as we wrap up the year and look forward to all that’s ahead in the New Year!

Making content usable is an important pillar of Healthy Communications. One of the most overlooked ways to ensure digital tools are usable through color contrast. Readable, contrasting text is important for all users but is especially critical for people with vision problems. Check out how we made it usable and passed the accessibility test in flying (high contrast) colors!

We’ve been having so much fun playing Mission: Hunger—and serving over 750,000 virtual meals with the help of gamers across the nation—that we wanted to continue the good in the real world. A team from The Purpose Group paid our friends at New York Common Pantry a visit to help organize the pantry and serve food to the community. We were able to serve 443 meals to those who need them most! Thank you New York Common Pantry for the chance to give back this holiday season ❤️ If anyone would still like to make a difference from the virtual world, visit MissionHungerGame.com to learn more.

Let’s celebrate our SILVER Echo Award winner: Screen It Like You Mean It! 🥈🎉 This bold, impactful campaign has boosted awareness about type 1 diabetes screening and empowered people to screen across the nation, winning plenty of accolades in the process. We’re so excited to see how it’s making a difference for our patients.

With 1 in 5 kids facing hunger this holiday season, The Purpose Group has partnered with New York Common Pantry to create Mission: Hunger. This is the world’s first community kitchen on Roblox. Help serve 1 million virtual meals and unlock real-world donations to New York Common Pantry as you go. Visit MissionHungerGame.com to play and learn more.

The way we work and partner with clients is being reshaped by generative AI. And in this episode of the #HealthyPerspectives podcast, we talk with a special guest from Jasper AI about platforms that are enabling smarter, more efficient content creation and automation. Listen here: bit.ly/49oyBjz

In response to the alarming 600% rise in hate-based graffiti, Patients & Purpose has partnered with the Chicago-based nonprofit, Life After Hate, to launch HateEraser, the first aerosol-gel based formula designed to quickly eradicate hate speech from most surfaces. The cans are custom created with street artists to help inspire change within our communities. Each hand painted can tells a different story of acceptance, anti-hate, and empathy. Life After Hate is partnering with police stations across the country to distribute HateEraser as part of a new program in which first-time offenders are required to use it during court-mandated community service. This initiative is based on the belief that educating offenders on the damage their actions cause can help prevent them from continuing a life of hate. Learn more about this project at hateeraser.org.

The Anthem Awards celebrates purpose-driven work, so it's only fitting that the Purpose Group won gold (and bronze!) Anthem Awards for the Screen It Like You Mean It and Dear Dicks campaigns 🥇🥉

November is National Alzheimer's Disease Awareness Month. At the Purpose Group, we use this time as a reminder that behind the Alzheimer’s diagnosis of nearly 7 million people are countless stories of hope and perseverance. Help spread the word by visiting https://lnkd.in/gBRnmrg8

2 Minutes With is an interview series from The Clios Awards that honors inspiring creatives. Their latest muse is our very own Tyler Maxson! Take a few minutes to check out his interview at: https://lnkd.in/gmFTNgr5 ⏱️