Peak Strategic Insights

The Use of Consumer Research to Drive Sales!!! The use of consumer research (understanding your customer and the market) has many applications and today, more so than ever, effectively done consumer research can help drive sales for a company. Here are 9 different ways that you can use consumer research to immediately drive sales and support your sales plan:   Abandoned Cart Research - Use consumer research to understand all the reasons why consumers abandon their cart - done effectively this research can lower your abandoned cart percentage significantly Dealer Presentations - Use consumer research to support your dealer meetings and line reviews by conducting consumer research that brings the retailers own customers into the process of assessing your brand/products - done effectively this research can build retailer relations, drive sales, move out competitors Instore Merchandising - Use consumer research to better understand what drives a consumer to your brand/products (instore merchandising, displays, etc.) NPS Survey - Beyond just the standard one question NPS survey, use consumer research to help you understand what your customer thinks about your brand Lead Generation - Use consumer research to build your internal database Brand/Product Awareness - Use consumer research to drive potential customers to your website or specific product page Loyalty Program Integration - Use consumer research to build your loyalty program DTC/Website Review - Use consumer research to understand all aspects of what your customer thinks about your website - in particular what makes them buy, why they don't buy Competitor Analysis - Use consumer research to build a "playbook" of your top competitors - understand their strengths and weaknesses and how your brand can capitalize The use of consumer research provides multiple easy to use opportunities for companies to drive sales. Interested in learning more about how we can drive your sales using consumer research, please feel free to contact me directly. mwalston@legacy1846.com

Customers gravitate to brands that they connect with. This could be anything from enjoying a company’s social media presence, resonating with a recent commercial, or connecting with the company’s origin story. Data shows that consumers are influenced by a brand far more than most other purchasing factors. So, if you’re seeing success, that means that you’ve done something that’s sparked a connection with your audience, and that’s something you should hold onto. Read our latest blog to explore an archery consumer's motivations for their purchases.

The cardinal rule for website design is: Make a website that works. You could have the most aesthetically pleasing website on the internet, but if your site isn’t user-friendly or functional, all of the bells and whistles will mean nothing to your profitability. Pay attention to customer feedback and customer analytics to improve your website. How a user interacts with your site will tell you a lot about how effective your site is. Peak’s consumer studies can help make your website easy to navigate and point you toward strategic improvements. Paying attention to how customers are using your site will help you create an efficient and enjoyable user experience. Reach out to us to learn how we can help you listen to customer feedback and design the perfect website for your customers. Read the full blog here:

We're excited to announce that PEAK Strategic Insights will be attending the upcoming Outdoor Retailer (OR) Show! June 17-19 Salt Lake City. Our team is eager to connect with industry leaders, explore the latest trends, and discover new opportunities. If you're attending or exhibiting, we'd love to meet and discuss how we can help elevate your business to new heights. Contact: mike@peakstrategicinsights.com

Brand surveys are a quick and effective way to help you understand your target market. Honest feedback will help you understand how your customers view your brand and you can use this information to make positive changes. With over 20 years of experience in brand marketing, Oliver Fischer notes that your customers are the driving force behind your brand. “Quite simply, an effective, targeted brand health study is a vital resource that can help a company fully understand how its brand is perceived in the mind of its customers and the marketplace while working to support the creation of targeted strategic planning to drive effective sales, marketing, and product planning,” Fischer said. Peak Strategic Insights can help you create and execute surveys and studies, arming you with the data and knowledge you need to cultivate a brand that your customers will want to engage with and support. Contact us for assistance with these surveys and we’ll help you better understand your customer, what they want, and how you can use this information to increase sales. Click here to learn more:

Introducing Peak Strategic Insights In an ever-evolving outdoor marketplace, Peak Strategic Insights seeks to close the gap between the known and unknown. We are an outdoor research firm that works to help you, our client, understand the full dynamic of the markets you serve and your customers. We help you learn more about who your clients are, their purchase and marketing motivators, their brand and product influencers, trends, competitors, and more. At Peak Strategic Insights, we provide our clients with a deep understanding of the key consumer-centric marketplace drivers in the outdoor industry to better support and cultivate critical long and short-term strategic planning. The team at Peak Strategic Insights provides clients with a winning combination of comprehensive market research expertise processes, a global, proprietary outdoor database of over 24 million consumers, and decades of experience working with consumer-centric market data. Learn more about us by reading our blog, linked below.