Permanent Equity

Permanent Equity

Venture Capital and Private Equity Principals

Columbia, Missouri 4,095 followers

Investing In Companies That Care What Happens Next

About us

Permanent Equity uses 30-year funds to invest in North American companies that care what happens next. The firm's current portfolio includes 16 companies in aerospace, amusement attractions, niche construction, manufacturing & distribution, consumer products, ad tech, recruitment, and niche professional services.

Industry
Venture Capital and Private Equity Principals
Company size
11-50 employees
Headquarters
Columbia, Missouri
Type
Privately Held
Founded
2007
Specialties
Investing, Private Equity, Small Business, Manufacturing, Consumer Goods, Business Services, Consumer Services, and Marketing

Locations

Employees at Permanent Equity

Updates

  • Permanent Equity reposted this

    📣 Our Early Bird Sale is live! Save 10% on all Main Street Summit passes for a limited time. Join us in Columbia on November 4 - 6, 2025 to learn from expert-practitioners and develop relationships to propel your business. Prices go up for good on Saturday, Dec. 21st. 👉 Use the code: EARLYBIRD10 at checkout and save on all pass types. Grab your pass now via the comment below. Happy Holidays from Main Street Summit!

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  • Permanent Equity reposted this

    View profile for Peter Boumgarden, graphic

    Academic Entrepreneur, University Leader, Focused on Strategic Ownership / Purpose & Performance

    If you are an undergrad or MBA interested in the future of private capital, and the potential for innovative design around this work, the Olin Business School - WashU case competition is for you. What design choices are key in the context of the deployment of private capital over an extended time horizon? Are there new approaches that get around some of the challenges of a traditional private equity model? Are there win-wins in value creation and capture, or is value for one group always at the expense of the other? I am grateful for the input on the case design from the team at Permanent Equity (Brent Beshore), Broadview Group Holdings, LLC (Heath HunterClay Hunter), and Washington University Investment Management Company (Adam KurkiewiczScott Wilson). So much insight was garnered as well in the Brookings project -- data that will inform the relevant recommendations. I am especially grateful for the insightful comments from Lynn Gorguze, Brendan Ballou, and Aaron "Ronnie" Chatterji on the challenges and design opportunities in the investment landscape. I hope you will consider joining us... sign-ups are this month, and the finalists will convene in St. Louis in February!

    WashU Olin’s Values and Data Case Competition

    WashU Olin’s Values and Data Case Competition

    https://sites.wustl.edu/olinvaluesanddata

  • Permanent Equity reposted this

    View profile for Timothy Hanson, graphic

    CIO and President at Permanent Equity

    I wrote last week about our plans at Permanent Equity to try to shed some light on succession planning in order to do it better ourselves. In fact, we’ve also made this a priority for our newly minted company boards, so it was a topic of discussion at our recent Operators Summit, where we hosted all of our portfolio company CEOs here in Columbia, Missouri, for a couple of days of discussion and fun. Unbeknownst to me, our operating team had already begun working diligently on this topic and circulated to our CEOs a questionnaire that they would like filled out and then kept up to date so in the event of emergency, there was documentation in place to inform what we might do in the event succession was necessary. In the interest of open sourcing our way to better business outcomes, this is what we wanted to know: 1. Where am I key? 2. What is my influence? 3. How ready is my team? An interesting nuance that came up in the course of discussing how to answer these questions was whether this should be more of an “in an emergency break glass” document or a long-term oriented transition thought piece. Our hopeful answer to that was “Well, can it be both?” Of course, you usually can’t optimize for the short- and long-term simultaneously, but since problems can arise at any time, it’s helpful to be able to pivot at any time. Time will tell if documenting the answers to those questions will enable us to do that with our portfolio companies, but I certainly believe this is a case where something is better than nothing. I’m also interested to see the answers that come back. One of my suspicions about succession planning is that a reason it often doesn’t go so well is that successful CEOs may not be able to communicate why what they do works so well. When I was talking about that fact with Ryan, one of our operating partners, he equated it to trying to recreate one of your mother-in-law’s famous recipes. While she may pass along the ingredients and instructions, it never comes out quite the same, does it?

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  • Permanent Equity reposted this

    View profile for Timothy Hanson, graphic

    CIO and President at Permanent Equity

    A topic we’ve been talking about a lot at Permanent Equity recently is succession, both for ourselves and our portfolio companies. Because if we’re going to have 27-year funds, we need to be prepared for unfortunate events to happen (and, yes, even more unfortunate than me pulling my hammie). In fact, we’ve already had to implement succession plans at a handful of our portfolio companies, but to be candid the results have been mixed. And certainly mixed enough to say that we don’t have a foolproof approach to succession planning. That said, I don’t think anyone does. I was reminded of this over the summer when Starbucks fired the fourth hand picked successor to 3x Starbucks CEO Howard Schultz. This was a guy who had trained under Schultz directly for six months and ostensibly knew what he was getting into. And then again when The Walt Disney Company announced a new head to its succession planning committee after they did such a good job picking Bob Iger’s replacement last time? Because if multi billion-dollar companies like Starbucks and Disney can’t get this stuff right, what hope do any of us have? Trying to answer that question is going to be a focus of our content efforts here at Permanent Equity now through the end of the year. Not only do we enjoy exploring topics we haven’t yet solved, but I have a particular soft spot for areas where supposed expertise seems to yield worse results than randomness (and, yes, a person off the street might have fared better than Orin Smith, Jim Donald, Kevin Johnson, Laxman Narasimhan, and Bob Chapek). Further, in reviewing the literature to date, it seems that everyone agrees that succession planning is a must-do, but few agree on how to do it. My hope is that an outcome of this work is clear thinking about what a succession plan should be and who should be in charge of making it. For example, Warren Buffett of Berkshire Hathaway made famous the idea that he had a name (or names) in an envelope that in the case of his death or incapacitation should be opened. But is that enough of a plan and is Buffett the right person to pick his successor? Perhaps one of the reasons Schultz’s successors failed at Starbucks is because they were chosen by Schultz because it may be the case that the very traits that make one a fantastic CEO also make one a terrible succession planner. Further, what if succession plans are overreaching by recommending who the successor should be and instead should just identify what a successor needs to do? While potentially less actionable, limiting the scope that way would also make a succession plan potentially less bad. Because if you have a plan, unless you’re vigilant with metrics, it can take a long time to that that plan was actually a bad one – a fact that trips us up from time to time Anyway, lots of questions, fewer answers, but a topic we’re aiming to shed some light on. And, of course, I/we would love to hear your thoughts.

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