PGA TOUR

The Creator Classic Series, a season-long series of events and content featuring fan-favorite YouTube golf content creators, has announced YouTube as its presenting sponsor. The first of three events begins Wednesday, March 12, at TPC Sawgrass, the evening before THE PLAYERS Championship, with confirmed participation from the Bryan Bros, Fat Perez from Bob Does Sports, Gabby Golf Girl, Roger Steele, Grant Horvat, Kyle Berkshire, Tisha Alyn, Soly from No Laying Up and a Barstool personality who will be determined via qualifier. Each iteration of the series will be streamed on PGA TOUR YouTube and several other platforms.

The PGA TOUR and Dream Finders Homes announced a multi-year extension of their marketing partnership, continuing Dream Finders Homes’ designation as the Official Home Builder of the PGA TOUR and PGA TOUR Champions. The extended agreement, through 2031, gives Dream Finders Homes an active presence at events across the PGA TOUR season as its homebuilding operations expand into new and existing markets. Additionally, the partnership will feature an enhanced hosting program at the PGA TOUR's flagship tournament from March 10-16 at THE PLAYERS Championship. https://lnkd.in/enAYK6As

The PGA TOUR, Copperhead Charities and The Sherwin-Williams Company have announced that the Valspar brand, which has sponsored the Valspar Championship since 2014, will continue its commitment to the Tampa Bay area tournament through 2030. The extension was unveiled earlier Monday ahead of the 24th edition of the Valspar Championship, which returns to the Tampa Bay area March 17-23. https://lnkd.in/dhcDE5EV

Where the magic happens 🎬✨ Our PGA TOUR LIVE en Español team take us behind the scenes at the new PGA TOUR Studios.

Get the best seat in the house to THE PLAYERS Championship 🥽🎮 Cosm and the PGA TOUR will be using cutting-edge technology to present THE PLAYERS Championship, March 11-16, in Shared Reality at Cosm’s experiential venues in Los Angeles at Hollywood Park and Dallas at The Colony’s Grandscape. Fans at these venues will transport guests to the 16th, 17th and 18th holes, delivering the feeling and energy of the game’s most famous three-hole stretch, as the world’s best golfers compete on THE PLAYERS Stadium Course at TPC Sawgrass.

The Creator Classic returns! 👀📺   Golf’s top content creators are taking on TPC Sawgrass’ back nine on Wednesday, March 12, the eve of THE PLAYERS Championship. The full field includes the Bryan Bros, Fat Perez, Gabby Golf Girl, Roger Steele, Grant Horvat, Tisha Alyn, Kyle Berkshire, Chris Solomon (No Laying Up), and a Barstool Sports personality who will be determined via qualifier.   The event will be streamed live via the PGA TOUR’s YouTube channel and several other media platforms. For more information about the 𝘾𝙧𝙚𝙖𝙩𝙤𝙧 𝘾𝙡𝙖𝙨𝙨𝙞𝙘 𝙖𝙩 𝙏𝙋𝘾 𝙎𝙖𝙬𝙜𝙧𝙖𝙨𝙨, visit the link here: https://lnkd.in/eJGzSqAN.

Matt Ginella explores how the WM Phoenix Open is a lightning bolt for the Scottsdale community and how the "Working For Tomorrow Fund" makes an impact on and off the course. Golf Channel | WM

The rowdiest stop on the PGA TOUR has an extra wrinkle in store this year for viewers at home. This week, those watching at home have an extra tool at their disposal to keep track of the betting markets – and prospective wagers – that will unfold across one of the most memorable stretches on TOUR. ESPN BET on PGA TOUR LIVE debuts Thursday at the WM Phoenix Open, the first of six events on the PGA TOUR this year that will feature a stream dedicated to a golf betting audience. For two hours each day, across all four days of the tournament, experts and analysts will dive into the ever-changing odds from ESPN BET as the tournament takes shape.

Building on the “Only Happens Here … Only on the PGA TOUR” brand spots and what we know from our Fan Forward research, we created an immersive experience designed to spotlight the unique aspects of each Signature Event tournament and host course. We know that fans care deeply about the game's traditions and how history is built every week. The creative campaign will run in and around each Signature Event as a reminder that “History Happens on the PGA TOUR”, starting this week at the AT&T Pebble Beach Pro-Am.

An ESPN BET stream is launching in February on PGA TOUR LIVE! This stream will provide key data, insights and live betting analysis during coverage of six marquee FedExCup events across the 2025 PGA TOUR season. ⛳ WM Phoenix Open ⛳ THE PLAYERS Championship ⛳ Truist Championship ⛳ the Memorial Tournament ⛳ Travelers Championship ⛳ FedEx St. Jude Championship   The deal designates ESPN BET as an Official Betting Operator of the PGA TOUR. https://lnkd.in/ep_m5KTN