Pierpont Communications

Pierpont recently hosted a webinar on Crisis and Reputation Management. In our most recent blog post, Pierpont's Senior Vice President, Chris Jones, shares his insights from the webinar and offers valuable tips on managing PR crises. Read more here: https://ow.ly/WqnT50T5cgI #PR #CrisisManagement

Happy Thanksgiving from the Pierpont family to yours! We hope everyone has a fun and safe holiday! 🦃🥧

Last week, Pierpont's Houston office celebrated Thanksgiving early with a delightful lunchtime gathering! We welcomed friends, partners, and clients to enjoy turkey, mashed potatoes, and pie as we expressed our gratitude. A big thank you to everyone who joined us, and a special shoutout to those who donated to support San José Clinic!

Generative AI is accelerating the erosion of value for organic search results. Google has been pushing organic results further and further down SERPs, and is now showing AI Overview (AIO) answers more and more. An addition, Copilot is an increasingly important part of Bing’s online strategy, and ChatGPT uses Bing’s index to answer queries. What, as digital marketers, are we supposed to do about these developments? Luckily, SEO best practices will also help your content get indexed and used in AI answers. But there are a few twists: - Concentrate on User Intent Over Keywords: AI-powered search engines prioritize understanding user intent. Create content that addresses the underlying purpose of queries, not just the keywords. 🔍 - Focus on Informational Intent: Prioritize informational keywords over commercial, navigational, or transactional ones. AI Overviews often appear for queries with informational intent, offering direct answers in the SERPs. 🎯 - Write Educational Content: Develop comprehensive, informative articles, guides, and tutorials that address common questions and provide in-depth knowledge. 🎓 - Use Long-Tail and Conversational Keywords: Long-tail keywords and conversational phrases match natural speech patterns and are more likely to trigger AI Overviews. But avoid keyword stuffing. 📉 - Utilize Q&As: Infuse your content with Q&A or FAQs sections to increase the likelihood of being featured in AI responses and “People also ask” sections. ❓ - Fresh Content is Key: Regularly update your content. AI systems favor the latest information, so keeping your site fresh helps maintain rankings. 📅 I’ve pulled these tips from my own experience as well as articles from Search Engine Journal and Ahrefs. Links to these articles will appear in the comments. #AI #SEO #DigitalMarketing #SearchEngineOptimization

Last week, Pierpont’s Austin office celebrated their annual fall fling. The team spent the afternoon enjoying some chicken wings at Pluckers Wing Bar, followed by some friendly competition at GameOn! ATX.

Pierpont was proud to sponsor Kids Meals, Inc's 16th Annual Harvest Luncheon last week. The event featured moving tributes to families who benefit from Kids’ Meals and recognized the donors and volunteers who support their mission: to end childhood hunger by delivering free, healthy meals to the doorsteps of Greater Houston’s hungriest preschool-aged children. Together, we can make a difference! 💪🍎 #nutrition #community

🚨 Calling aspiring PR pros! 🚨 We’re on the lookout for outstanding spring interns to join Pierpont! If you're eager to gain valuable experience and contribute PR and digital marketing initiatives, this opportunity is for you. Don't miss out—apply by November 14! Apply here! https://ow.ly/juF550U5y2E

This Veterans Day, we honor Terry Hemeyer, an associate professor at UT and a valued member of the Pierpont team. His journey from a distinguished military career to impactful roles in education and public relations is truly inspiring. Read more in this spotlight by Moody College of Communication: https://ow.ly/zNks50U4B1j #VeteransDay

Pierpont successfully supported Offsite Modular (OMC) in boosting brand visibility and establishing industry thought leadership. This collaboration led to a comprehensive marketing campaign that engaged their target audience and generated new business leads. The initiative included targeted outreach to school district superintendents, reinforcing OMC’s leadership position, and a website overhaul. To see how Pierpont helped OMC achieve an impressive 488% increase in social media, read here: https://ow.ly/FE1H50U2rm7 #PR #OMC #OffsiteModularConstruction 

Pierpont was thrilled to support the Austin Technology Council (ATC) C-Suite Summit at St.Edward's University last week! Huge thanks to • Thom Singer, CSP 🌟, CEO of ATC, for an inspiring day of collaboration and innovation. Austin's tech leaders gathered to share insights on growth and leadership. Special thanks to St. Edward's and the students for capturing the great ideas during the Industry Think Tank. Highlights included Razat Gaurav’s 10 rules for building scalable businesses and John Nehme’s powerful presentation on Allies Against Slavery's mission to combat human trafficking and how Austin's tech leaders can help. #ATCSummit #FutureOfTech #AustinTech #StEdwards