PinPoint Collective

Tidbit for your Day | Happy Friday! As we head into the weekend, our team wanted to share a practical exercise from the brilliant Laurie Santos. Laurie created the course, "Psychology and the Good Life", which holds the record for being the most popular course in Yale University’s history. Laurie has also created the podcast, "Happiness Lab", and offers a free course, "The Science of Well Being" on Coursera - there is clearly a reason she is dubbed the "Happiness Expert". The Exercise: Before making a decision, imagine looking back on it from the perspective of your future self. How will you feel about your choice in a week, a month, or even a year? This shift in mindset helps align your actions with your long-term values and happiness, rather than short-term impulses. Why It Matters: We’re constantly balancing the urgent with the important. This simple tactic is a powerful way to prioritize decisions that will bring enduring fulfillment—whether they’re about work, relationships, or personal growth. How are you making space for decisions that align with your future self?

Tidbit for your Day | As a female-led small business, this article from Fast Company struck a powerful chord. It highlights something we already know but don’t talk about enough: the entrepreneurial spark doesn’t fade with age—it sharpens with experience. Just to rattle off a few.... - Decades of Wisdom: With years of professional and personal experiences, women in this age group bring nuanced problem-solving skills and emotional intelligence to the table. - Resilience and Vision: These entrepreneurs often balance their passion with pragmatism, reshaping industries with purpose-driven ideas. - Rich Networks: A lifetime of connections enables them to find collaborators, mentors, and allies who amplify their journey.

Tidbit for your Day | Pin•Points That Matter Series It’s (supposed to be) the most wonderful time of the year! And yes, of course, we get to spend time with family and friends making memories that will last us a lifetime, but that’s also a ton of pressure. And as the data proved to us this month, that pressure exists stronger for women than it does for men. - 27% of women say they are able to relax over the holidays, compared to 41% of men – American Psychological Association, 2006 - 44% of women report an increase in stress during the holiday season, compared to only 31% of men – American Psychological Association, 2006 - 68% of women said they could have used more emotional support than they received in the last year – American Psychological Association, 2023 - 71% of people who feel supported by their community say they experience less stress than those who do not feel supported – Gallup, 2022 If there’s anything we take away from this data story, it’s how important it is to check in on the women in your life this time of year. Send her a note of appreciation. Lend her a hand. Give her a foot massage. Or just tell her you care, and that she’s doing great. Perhaps if we all leaned into a small act of kindness for the women we love, we can increase that first data point so MORE than just 27% of women can relax over the holidays this time of year.

Tidbit for your Day | As a female-owned small business, we’ve always strived to build a company that reflects our values—not just in the work we do, but in how we support one another. Our team is so excited for the start of the New Year, when our Co-Founder Stacy Morton Callighan will be back after a fully protected maternity leave, completely stepping away from work to focus on this incredible new chapter in her life. This moment didn’t just happen. It’s the result of intentional planning, teamwork, and a commitment to putting people first. We found Fast Company's article below refreshing because we certainly utilized similar tactics: Early Planning: From the moment we knew leave was on the horizon, we adjusted workflows, prioritized responsibilities on whether they were a 'must have' or 'nice to have', and then delegated those while empowering our incredible team members. Open Communication: We’ve fostered a culture where transparency is of the utmost importance. So, at all times in the planning, we ensured all team members communicated their needs and that everyone's situation was being addressed - not just the mama-to-be. Trust and Flexibility: We believe our team thrives when they’re supported, not micromanaged. This leave wasn't just about covering gaps—it was about showing that life’s big moments matter here and that our team and processes are more than up for the opportunity.

Tidbit for your Day | This year, women leaders have made strides in the workplace, but the challenges of breaking into the blue-chip C-suite remain persistent. A recent The Wall Street Journal article highlights both the progress and the gaps, showing that while women are leading in small businesses and rising in non-traditional roles, their representation in top-tier corporate executive roles still lags. "“We know we’ll be done with this when there are no more women-in-tech conferences or panels—when it’s just not a big deal” for women to be in charge, says Jennifer Dulski".

Tidbit for your Day | Happy Friday! We know our team will be headed into the weekend rocking out to the "women artists — who landed the top eight of the 10 most-streamed albums worldwide on Spotify"! We will take ladies composing the soundtrack to our lives any day and all days!

Tidbit for your Day | It's one of our team's favorite moments of the year!! Pinterest's "Pinterest Predicts" for 2025 highlights anticipated trends across categories like fashion, beauty, home decor, and more, offering insights into emerging consumer interests based on platform activity. Businesses can leverage these insights to align with shifting preferences, ensuring relevance in a rapidly evolving market.

Tidbit for your Day | Have you heard of the "appearance tax"? This concept intersects with the "pink tax," as well. It refers (but is not limited to) to the extra costs women incur in maintaining societal beauty standards, which encompass both direct expenses (such as beauty products and services) and the disproportionate allocation of time and resources toward meeting the societal expectations around beauty standards. In an older survey (it is assumed to have increased even more), it was revealed that women spend approx 55 minutes on their hair and makeup each day. This amounts to about 6.4 hours a week, translating to approximately two weeks annually dedicated to grooming and beauty routines. Imagine the impact we could make if we had that time back and were not perpetuating stereotypes around femininity and beauty?!

Tidbit for your Day | In a very crowded marketplace all fighting for a piece of the $100.3 billion U.S. beauty and personal care industry, how do brands truly stay ahead? For Glossier, Inc., one of the core answers lies in going back to the basics: listening to their customers. The brand's resurgence, as highlighted in this Inc. Magazine article, is a great example in leveraging research and customer feedback to guide innovation and strategy. From refining its product lines to reimagining its retail presence, Glossier demonstrates the power of aligning with what customers really want, not just what brands think they need. "....has stemmed from her continued commitment to something many avoid: reading comments. “I care more about anecdotes than I do about data. I care about a comment more than a number, any day of the week. So I’m always listening and I’m always watching. And at times that’s been really, really fucking rough. But at other times—most other times—it has pointed me in exactly the right direction,” Emily Weiss says.

Tidbit for your Day |  U.S. Soccer Federation recently announced a historic gift for its women’s and girls’ soccer programs from businesswoman, team owner (Washington Spirit), and women’s sports advocate Michele Kang. Kang has pledged to give U.S. Soccer, a 501(c)(3) nonprofit, $30 million dollars over the next five years which is the largest philanthropic investment in U.S. Soccer’s women’s and girls’ programs and the most generous donation ever made to U.S. Soccer by a woman.