Playbook Media

Blockchain and Web3 advertising may completely overhaul the way we think about marketing and user engagement. Discover how Thirdwave founder Peter Jonas is leading the charge in the latest Catching Fire with our founder Bryan Karas 💡.

+100% revenue YoY 👀 -10 CPA YoY ⭐ Those are transformative results, all from Elfster's shift to #performancebranding. We're seeing results like those across our client base from our newly launched service. Want the ins and outs of getting to growth's holy grail for your brand? Drop "guide" in the comments.

It's a big day - and the start of a new growth era - at Playbook! Our new #performancebranding service has already produced business-changing growth results for clients including Elfster, NCSA, OhmConnect, and more. Check out the press release - and hit us with "guide" in the comments for the brand-new eBook on Performance Branding (including a lot of marketing history and methodology) from founder Bryan Karas 💡!

Brands we've worked with have doubled their revenue while lowering CPA by 10%—all while keeping CAC low. How? With an approach most marketers are overlooking: Performance Branding, the sweet spot between performance marketing and brand-building. This approach is for brands who are ready to scale beyond overpriced bottom-funnel tactics and achieve sustainable, measurable success. Our latest eBook, Performance Branding: The Growth Imperative, gives you a guide to: -Reduce CAC while doubling revenue. -Run full-funnel campaigns that hit every stage of the customer journey. -Get measurable results using smarter creative and advanced measurement. -Learn from real-world case studies that prove this works (like a client of ours achieving 82% higher reach and lowering overall CPAs). We have helped dozens of brands—including leaders in DTC, eCommerce, and tech—implement Performance Branding to fuel growth and profitability. With data from our partners at Rockerbox, this eBook is your roadmap to staying competitive in 2025 and beyond. Ready to level up your marketing game? Get your free copy and start unlocking real results today. 👉 https://lnkd.in/dByqTnZd

Direct-response ad channels want to sell you on short-term solutions. But at the end of the day, some marketing principles stand the test of the time: - Scalable growth is still a function of reach and good storytelling.  - Spending where you can prove incremental impact is just good business. - Chasing only the same 5% as your competitors is a losing battle – even if you win. In the latest Catching Fire with our founder, Bryan Karas 💡, Tap In Digital CEO Kirk Nielson breaks down performance branding—and how to spend your next marketing dollar where it counts the most. Dig in today and keep your eyes open for much more to come on performance branding.

The marketing funnel isn’t what it used to be. In the latest Catching Fire, our founder Bryan Karas 💡 dives into our new service called performance branding—and its game-changing potential for your digital marketing efforts.

Is there a company or startup right now that you think is absolutely crushing it? On the Catching Fire podcast, we love digging into the brilliant ideas that break through the noise. Maybe it's a disruptive tech solution, a marketing campaign that stopped you in your tracks, or a brand redefining its entire industry. Drop the name of the company in the comments and let us know why they've captured your imagination and what you think our audience could learn from them. The most compelling stories might just land that company on an upcoming episode of Catching Fire. We're always seeking game-changing narratives that inspire and challenge how we think about marketing and entrepreneurship – it’s a lot more fun than learning in a vacuum. So let us know - who should we chat up next?

No marketer is great at every single part of the landscape. It’s so vast that you can’t master it all. So what one element do you want to learn to do better? Is it: - The secret sauce of viral content? - Decoding complex attribution models? - Mastering the art of storytelling and branding? - Understanding how to convert customers into passionate communities? I’d love to help you tackle the next big thing on your list. Not only will it be a good conversation starter, it’ll help us plan out the 2025 calendar for our Catching Fire podcast, which features insights of founders and marketing leaders who've been exactly where you are. Drop a line in the comments!

In the latest Catching Fire, our founder Bryan Karas chats with UX design and e-commerce expert Chelsea Jones on all things AI - what it can do right now - what it might do in the future - how it needs to improve.

The hidden problem behind your ad performance 👇 Many brands focus on creative and strategy, but poor data integrations are quietly dragging campaigns down. This causes: - Missed high-value audiences - Rising CPAs - Diminishing ROI The good news? We’re laying out a better path forward in a live webinar with Meta and Blotout on December 11th at 11a PT. We’ll share actionable strategies to: ✅ Optimize signals for precise targeting ✅ Save ad spend ✅ Improve campaign outcomes Sign up today—don’t let inefficiency hold your campaigns back.