PlowShare Group

Measuring fundraising success isn’t just numbers—it’s insights. As 2025 approaches, nonprofits need to be strategic about data to drive impact. How are you aligning your metrics to maximize your mission? #NonprofitMetrics #DigitalFundraising #SmartStrategies

Happy Thanksgiving! Today, we give thanks not just for the blessings in our own lives but for the opportunity to create positive change for others. Nonprofits thrive because of the generosity and compassion of those who believe in the power of giving back. As we enjoy this day with our loved ones, let’s remember the impact we can make together. Wishing everyone a day filled with gratitude and kindness! #Thanksgiving #GivingBack #Gratitude #NonprofitCommunity #SocialImpact

As we prepare for Thanksgiving, remember that it's more than a holiday—it’s a reminder of the power of community and shared purpose. Nonprofits thrive because of the incredible people who believe in the mission: the volunteers who give their time, the donors who trust in the cause, and the partners who stand by us through every challenge. This season, let’s celebrate the impact we create together. What support are you most grateful for this year? #Thanksgiving #CommunitySupport #SharedImpact

Fundraising metrics matter—especially in a year like 2024 that's had a TON of noise to compete with. Having clear, actionable data can make all the difference in meeting your goals. How is your organization ensuring your metrics align with your mission? Let’s enter 2025 with a focus on smart strategies and insights! We're here to help. #DataDriven #NonprofitFundraising #ImpactStrategy

This year, Reddit introduced Reddit Pro, a suite of tools designed to help organizations enhance their engagement with communities on the platform. For nonprofits, this presents a new opportunity to tap into authentic conversations, leveraging AI-powered insights and performance analytics to better understand and engage supporters. How does your organization leverage the massive Reddit community? What threads are you keeping an eye on? #NonprofitMarketing #DigitalEngagement #RedditPro #CommunityEngagement #SocialGood

Dark social media—private conversations happening on platforms like WhatsApp, Instagram DMs, and Facebook groups—is becoming increasingly influential in shaping opinions and sharing content. For nonprofits, this is a crucial area to consider in outreach efforts, as peer-to-peer recommendations through dark social channels build trust and can drive engagement. How is your organization adapting its strategy to account for these “invisible” conversations? #NonprofitMarketing #DarkSocial #DigitalEngagement #PeerInfluence #SocialGood

Digital tools have been and continue to transform nonprofit outreach. Today, platforms like social media and email, backed by data analytics, allow nonprofits to reach supporters with more precision and impact. What digital strategies have you found to be the most effective? Where are some areas you could use strategic support? We want to help! #DigitalTransformation #NonprofitFundraising #TechForGood

Gamification isn’t just for games—it’s for nonprofits too! By adding challenges, competitions, and interactive elements, nonprofits can engage younger audiences in fun and meaningful ways by breaking through the noise. This could be scavenger hunts, choosing your own adventures, or even interactive contests. Is your organization planning to use any gamification in 2025? #Gamification #DigitalEngagement #NonprofitInnovation

According to a recent report (and one that shouldn't be a surprise to anyone), mobile data usage has skyrocketed over the past five years, with total mobile network traffic increasing by 129%. A remarkable 47% of consumer mobile traffic was video-driven in late 2023, with TikTok leading the charge at 1 hour 42 minutes per day – surpassing YouTube and Facebook. These stats tell a clear story: audiences are hungry for video, especially on the go. At PlowShare, we recognize that effective communication goes beyond static posts; it’s about meeting people where they are – on platforms that drive engagement through compelling, bite-sized video. Mobile video is not just a trend; it's the cornerstone of engagement. Let us help you shape your strategies in 2025! #MobileVideo #DigitalEngagement #VideoMarketing #AudienceEngagement #SocialMediaStrategy

TV advertising isn’t going anywhere—and for nonprofits, it’s still a powerhouse as seen through our work with the CDC's Tips From Former Smokers campaign.. Studies show TV remains the top platform for ad exposure. For organizations looking to reach wide audiences, TV PSAs can drive significant engagement. Are you leveraging TV’s reach in your awareness campaigns? #TelevisionAdvertising #DonorEngagement #NonprofitImpact