Point B Solutions

Happy Thanksgiving from the Point B family to yours! 🍂 This season, we're filled with gratitude for our incredible team and the amazing clients we have the privilege of working with. 🙏 Who are you thankful for? Tag them below and share the love! 💬👇 #Thankful #Gratitude #HappyThanksgiving

We’re proud to share that we recently partnered with Minnesota Tech For Success, a remarkable organization that is making a real impact in communities by providing refurbished computers to local students in need. As part of our commitment to sustainability, we donated a collection of our old technology and computers to Minnesota Tech For Success. Through their innovative program, these devices will be refurbished and redistributed to schools, students, and individuals who might otherwise not have access to the tools they need to succeed. But the impact doesn’t stop there. Minnesota Tech For Success doesn’t just give out computers—they equip students of all ages with the skills and confidence they need to thrive in school and beyond. We’re honored to play a small part in this mission and are excited to see how these donations will help foster the growth of future leaders in the tech industry. A big thank you to Minnesota Tech For Success for the incredible work they do in promoting digital literacy and creating pathways for success. #CorporateGiving #CommunityImpact #Sustainability #DigitalInclusion

Finding the perfect printing partner can be a challenging task. Whether you're a business owner, designer, or marketer, selecting the right printing company is crucial to ensure high-quality results, on-time delivery, and a smooth overall experience. What is the most important thing you look for when deciding who will be your commercial printing partner? 

✨ Next up in our series on extraordinary printing techniques: Silver UV Coating! ✨ Looking to add a sleek, metallic finish to your print designs? Silver UV coating might be just what you need to make your project stand out! This process is a fantastic alternative to traditional foil stamping, offering a faster, more versatile solution that’s a great way to create stunning metallic effects throughout your entire piece. The silver UV coating technique is perfect for anything you want to have that eye-catching, metallic look. And here’s the cool part—by adding a different ink color on top of the silver, you can create a variety of stunning metallic effects in any color. Whether you want a gold, chrome, or custom metallic hue, this technique can be adapted to fit your design vision. It's perfect for jewelry catalogs, car ads, or any project where a chrome or reflective finish is key to the design. The process begins with creating a spot file to map out where the metallic effect will go. The beauty of this technique? It’s simple for clients to create and customize, giving you full control over where you want that shiny metallic finish. To achieve this effect during printing, we use a cyrel blanket and switch out the rollers on our printing press with specific rollers for this effect—a process that ensures precision and that high-impact shine. It's all about making sure the silver varnish is applied in just the right places to maximize that dazzling metallic effect. If you want to make an impression, silver UV coating is your secret weapon! It’s an easy way to wow people, elevate your design, and make your print materials truly stand out from the crowd. Have you used silver varnish in your designs before? Let us know how you’ve used this technique in the comments below! #SilverUVCoating #PrintDesign #InnovationInPrinting #StandOutDesign

🚨 Reminder: Registration Opens November 20th for the Integrated Technology United States Postal Service Promotion! 🚨 It’s never too early to start planning your 2025 direct mail campaigns! Take advantage of this exciting promotion to enhance your mailpieces with cutting-edge technology that drives recipients to your website. Here are some innovative ways your business can get creative: 🔮 Augmented Reality: Add a QR code that leads customers to an interactive AR experience, bringing your product to life! 🌀 Mixed Reality: Link to an app via QR code that immerses customers in a combined physical and digital world. 🎮 Virtual Reality: Include a QR code that allows users to engage with your brand through VR, using either cardboard or existing VR headsets. 🛒 Mobile Shopping: Use a digital watermark or QR code to guide customers directly to your shoppable website for a seamless purchasing experience. 🎙️ Integrated Voice Assistants: Add instructions for customers to ask Alexa or Google to visit your website to follow a personalized process, like booking a vacation. 🎥 Video in Print: Incorporate a QR code that launches a product demo video that a customer can then purchase, offering a richer experience for your audience. 🤖 Artificial Intelligence: Leverage AI to create custom, eye-catching direct mail with unique copy and personalized imagery that resonates with your customers. Don’t miss out on the opportunity to elevate your direct mail strategy with innovative, integrated technologies. Start brainstorming today for a successful 2025 campaign! #DirectMail #USPS #MarketingInnovation #Technology #VR #AI

The biggest shopping weekend of the year is only a few weeks away. Here's how you can prepare for Black Friday with your 3PL partner. Inventory Management: Ensure your 3PL partner has a robust system for managing increased inventory levels. Visibility and accuracy are key to avoiding stockouts and overstock situations. Order Fulfillment: Coordinate with your 3PL for efficient, fast, and accurate order fulfillment. Discuss peak period strategies and automation options to handle the surge in sales. Shipping & Logistics: Work with your 3PL to secure competitive shipping rates and ensure timely delivery. Explore options for expedited shipping and last-mile delivery solutions. Customer Support: Enhance customer satisfaction by aligning with your 3PL on seamless returns and exchanges. Ensure they can handle increased customer inquiries effectively. Preparation is key to transforming potential sales into lasting customer relationships. How have you been preparing for Black Friday? Leave us a comment below. #BFCM #BlackFriday #3PL

We're excited to share that Point B was a proud supporter of Design Camp® this year! Design Camp is an annual event put on by AIGA Design for designers & creatives from across the upper Midwest to create, learn, and build community. Congratulations on a great event!

Happy Halloween! 🎃 We had a frightfully fun time at our spooky Halloween lunch, complete with no tricks, just treats. 🍬 How are you celebrating Halloween this year? #Halloween #HappyHalloween #LifeAtPointB

⭐️𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐚𝐭𝐢𝐠𝐮𝐞 𝐋𝐞𝐚𝐝𝐬 𝐭𝐨 𝐚 𝐏𝐫𝐢𝐧𝐭 𝐑𝐞𝐯𝐢𝐯𝐚𝐥⭐️ As digital fatigue continues to rise, some retailers are turning back to a more traditional approach: print catalogs. From J.Crew to Amazon, brands are leveraging this old-school tactic to cut through the digital clutter and re-engage customers. The results are promising. A Harvard Business Review experiment revealed a significant boost in sales (49%) and inquiries (125%) from customers who received both email and print marketing. To learn more about this trend, check out this recent segment from the Today Show. https://lnkd.in/eZRregG4 #PrintMarketing #DigitalFatigue #Catalogs

📈 📦 Partnering with a 3PL (Third-Party Logistics) provider can transform your operations. Here’s why: 1. Cost Savings: By outsourcing fulfillment, you can reduce overhead, labor, and shipping costs, channeling those savings into growth opportunities. 2. Expertise Access: 3PLs have specialized knowledge and advanced technology, ensuring efficient inventory management and faster delivery times. 3. Flexibility and Scalability: Whether you're dealing with seasonal spikes or rapid growth, a 3PL can adapt to your needs, providing scalable solutions without the hassle. 4. Focus on Core Competencies: Free up your team to focus on what they do best—whether it's product development, marketing, or customer service—while the 3PL handles the logistics. In a competitive market, leveraging the expertise of a 3PL can be a game-changer for businesses of all sizes. Are you ready to transform your business operations? Comment below with your thoughts or experiences with 3PLs!