POPLIFE

Reflecting on my time at Poplife, I’m incredibly proud of the work I accomplished and the invaluable lessons I gained. From spearheading campaigns & programs that increased brand visibility by over 30% to executing experiential events that drove measurable engagement and ROI, each project challenged me to grow creatively and strategically. I will truly miss my Poplife team!! The journey was rewarding, which excites me to take the next step!! I’m currently open to new opportunities—whether full-time roles or freelance collaborations—in brand marketing, event management, brand partnerships, influencer management, event production, and creative strategy. Let’s connect and create something impactful together! #OpenToWork #FreelanceOpportunities #BrandMarketing #EventProduction #CreativeStrategy

SYFL 2024! What a year it was 🤩 From east to west coast, music and food festivals, to taking over piers and city blocks, and collaborating with top lifestyle creators; POPLIFE was everywhere making new friends. We’re filled with gratitude for another incredible year of creativity, collaboration, and good old-fashioned fun with the best clients an agency could ask for. Here are a few highlights from the wild year that was 2024. Life's Better With Friends! #2024Recap #AgencyRecap #ExperientialAgency #POPLIFE #BetterWithFriends

Sometimes you just have to throw a party in a taco shop! For Art Week in Miami, we produced an all out dance party for 400 Conejos at a local taqueria in the heart of the Design District. Mischief was in full swing as guests let loose to sets by A-Trak and Ape Drums amid a wild dance floor fueled by delicious tacos and refreshing 400 Conejos cocktails. The vibes continued to run high as guests received custom 400 Conejos merch bags filled with bunny ears, hoodies, and t-shirts — because if you’re going to party, you might as well choose mischief. Event production, event management, event promotion, influencer relations, RSVP management, talent programming, event staffing, and content production led by POPLIFE. Project led by Tiffany Hoang, Sandy Heyaime, Selena Bustos, Gabriela Cuevas, and Melissa Nunez.   Videography by World Red Eye #400conejos #400conejosmezcal #mezcal #choosemischief #artbasel #artbasel2024 #basel #artweek #artweek2024 #miamiartweek #miami #miamievents #miamiparty #atrak #apedrums #djs #dj #djsets #brandactivation #brandtakeover #experiential #experientialmarketing #experientialagency #events #eventproduction #eventmanagement #eventpromotion #eventmarketing #influencerrelations #influencers #talentbooking #booking #talentprogramming #eventstaffing #staffing #contentproduction #poplife #betterwithfriends

We’re back with another edition of the POPSPOT 💡 where we celebrate the incredible people behind what we do at POPLIFE! This week, we’re excited to introduce Riley Stoner, our Nashville-based, whiskey drinking, country music loving, Account Director. For the past two years, Riley has been a key player in driving experiential programming and partnerships nationwide across the Suntory Global Spirits and Lafayette Imports portfolios. When he's not at the office, you can (still) find him with a glass in hand volunteering with local businesses or exploring with his dog, Moose. Swipe through to learn more about Riley’s journey and accomplishments at POPLIFE! Photography by Sasha Charoensub #POPSPOT #EmployeeSpotlight #POPLIFE #BetterWithFriends

#Heineken has touched down in Tampa! This past month, we kicked off Heineken's new Silver Sessions series - exclusive events bringing together Heineken Silver and Tampa’s music, art, and hospitality scenes. Each session features local talent and custom artwork created by artists inspired by the DJs playing at each venue. Program development, program management, event production, event management, talent programming, and staffing led by POPLIFE. Project led by Melissa Nunez. #heinekensilver #heinekensilversessions #silversessions #eventseries #tampa #tampaevents #beer #art #music #hospitality #programdevelopment #programmanagement #creativestrategy #eventproduction #production #eventmanagement #eventstaffing #staffing #talentprogramming #programming #artists #djs #experiential #experientialmarketing #experientialagency #poplife #betterwithfriends

adidas x Foot Locker Team Week party at Hyde Beach Miami! POPLIFE teamed up with Colorway to produce an immersive experience for Foot Locker employees in celebration of Team Week. From custom-branded installations and on-theme bites and drinks, to poolside entertainment by Miami's DJ Irie, every detail was thoughtfully crafted to reflect the essence of both brands. A big thank you to Colorway for the opportunity to collaborate! Custom fabrications, event production, event management, and staffing provided by POPLIFE. Project led by Sandy Heyaime #adidas #footlocker #footlockerteamweek #teamweek #footlockeranniversary #miami #teamweekmiami #customfabrication #fabrications #eventproduction #production #eventmanagement #eventstaffing #staffing #brandactivation #activation #experiential #experientialmarketing #experientialagency #productionagency #miamiagency #poplife #betterwithfriends

Vote.org x Tinder truck spotted in Indianapolis for the Taylor Swift Eras Tour! POPLIFE produced this activation for Vote.org and Tinder to bring young voters an unforgettable experience right outside Lucas Oil Stadium, where fans could easily access election info, grab unique swag, and make their voices heard! Event production, management, staffing, and content production provided by POPLIFE. Project led by Brittany Heyward, Tiffany Hoang, and Alex Yarnell. Videography by Leah Tribbett #votedotorg #tinder #election #electioninfo #voters #earlyvoting #voting #indianapolis #brandactivation #brandcollaboration #collaboration #bustour #experientialmarketing #experiential #customswag #swag #eventproduction #production #eventmanagement #eventstaffing #staffing #content #contentproduction #experientialagency #creativeagency #poplife #betterwithfriends

400 Conejos brought the magic to festival season! For the second year in a row, POPLIFE produced an unforgettable 400 Conejos activation at III Points Festival, right in the heart of Miami. Festival-goers got to #ChooseMischief as they ventured Down the Rabbit Hole, discovering their Conejos Personality with a pair of signature bunny ears. With secret silent discos, exclusive merch giveaways, and refreshing cocktails, the energy was non-stop from start to finish. Relive the experience with us here 💫 Concepting, design, fabrication, sponsorship negotiation, tour execution, talent programming, event production, management, staffing, and content production led by POPLIFE. Project led by Tiffany Hoang, Sandy Heyaime, and Selena Bustos. Videography by Biagio Musacchia #400conejos #400conejosmezcal #mezcal #mezcalindustry #proximospirits #iiipointsfestival #musicfestival #festival #festivalseason #miamimusicfestival #miamifestival #brandactivation #brandexperience #experientialmarketing #eventproduction #production #eventmanagement #eventstaffing #staffing #concepting #fabrication #customfabrication #sponsorshipagreement #talentprogramming #contentproduction #experientialagency #creativeagency #poplife #betterwithfriends

NYCWFF YEAR 3! POPLIFE returned to Food Network New York City Wine & Food Festival presented by Invesco US, bringing interactive, high-energy brand experiences to life for Jim Beam and On the Rocks Cocktails at NYC’s biggest wine and food festival. Relive the highlights from an incredible weekend here! 🥃 Event production, management, staffing, and content production provided by POPLIFE. Project led by Brittany Heyward, Riley Stoner, and Melissa Nunez. Videography by Darren Tun #jimbeam #ontherockscocktails #otrcocktails #nycwff #nycwff24 #suntoryglobalspirits #whiskey #whiskeyindustry #foodfestival #winefestival #foodandwine #nycfestival #nyc #brandactivation #brandexperience #experientialmarketing #eventproduction #production #eventmanagement #eventstaffing #staffing #experientialagency #nycagency #poplife #betterwithfriends

We’re thrilled to announce that our friend and client, Karlene Palmer-Mcleod, has been named a 2024 Watchlist Winner in the Strategist category by Event Marketer! We’re incredibly proud to work alongside her as she continues to push the boundaries of experiential marketing. Cheers to Karlene!