Potential Energy Coalition

In our research with maslansky + partners and We Mean Business Coalition, we found that investors and consumers are highly supportive of companies talking about their climate-related efforts — when they talk about it in the right way. Instead of positioning it as a moral or political issue, companies should focus on the material business case for climate initiatives. Thanks to Justin Worland at @TIME for speaking with María Mendiluce and me for this piece.

It’s time to re-frame corporate climate messaging - with a focus on materiality, not morality. Potential Energy wanted to understand from investors and consumers what they expect from businesses related to climate. The data says that they are in fact very supportive of companies talking about climate change, but it helps to talk about it the right way. To appeal to the broadest set of stakeholders, businesses must emphasize that a responsible business is a successful business. In other words, businesses invest in climate-related efforts not just because they’re good, but because they’re good for business. Want to see the language for businesses that resonates best when talking about climate? See what the data is telling us. Thanks to our partners We Mean Business Coalition María Mendiluce and maslansky + partners. https://lnkd.in/e-WsX8Du

Hurricane Helene has left catastrophic damage in communities up and down the East Coast. These weather events are not natural, and are harming the people and places we love. When talking about these events, research we conducted earlier this summer shows that using the phrase “unnatural disasters” to describe extreme weather events is twice as effective at helping people make the connection to climate change and carbon pollution as using the phrase “extreme weather” alone. Read about how Act of Man, a campaign we launched along with our partners Science Moms, Extreme Weather Survivors and All Hands and Hearts, is bringing attention to the impact of unnatural disasters on people’s lives: https://lnkd.in/eZpdDzvw

This about sums it up. Thank you Our Kids' Climate and Global Optimism for reminding us why it all matters, as leaders, executives and activists meet in New York for Climate Week. I'm proud to add my name to the powerful letter - link in the first comment #SummitOfTheFuture #ProtectWhatWeLove #EndFossilFuels #NetPositive

Our latest global research shows that focusing on human emotion, specifically love, is the most effective way to motivate people around the world to take action on climate change. With this finding in mind, we partnered with Global Optimism and Our Kids' Climate ahead of #ClimateWeekNYC to protect what we love. Help us turn love into action by sharing the video and by signing a letter asking world leaders to make climate a priority at the UN Summit of the Future.

Check out the just-announced #Grist50 – 50 people who are tackling the most pressing climate problems in impactful and innovative ways — teachers, scientists, doctors, farmers, artists and business leaders who are all working to protect the planet for future generations. We’re honored to have our CEO, John Marshall, named among them. Meet this year’s Grist 50: https://lnkd.in/eYAfbrjF

Join our partners at Climate Central, Inc. this Wednesday for the unveiling of a new tool that will help climate communicators make a science-based link between climate change and the warming oceans that are contributing to more intense #UnnaturalDisasters.

Our research shows that simply incorporating three principles into campaigns — simplicity, humanity and accountability — significantly increases public support for action. Polar bears are cute, but at the end of the day, people care most about protecting the people and places that they love. Take a look at how we’re putting these principles into practice with our latest campaign with our partners Science Moms. https://lnkd.in/ezgy4A_P

As I discussed with Bryony Worthington, if someone tells you “don’t use X message, use Y message” ask for the data! We’ve got to take a data-backed marketing approach to selling climate solutions. Thanks so much for having me on the podcast to talk about the urgent need to improve climate communications so we can protect the people and places that we love.

Chris Nelder: “The insights that Jessica shares with our audience are critically important for all climate communicators to understand.” Thanks for having Jessica Lu on to share our research and insights with your listeners!