Precision Sample, LLC reposted this
When conducting research-on-research for data quality, our process has always been to conduct blind tests as suppliers have the ability to "stack the deck" and supply only the most trusted and validated participants. In our view, a better approach is to evaluate overall reconciliation rates by provider and we can confidently state that this is not an accurate number for any panel in today's challenging environment. Here at Precision Sample, LLC we are transparent with our overall return rates which are generally in the 4-6% range consistently and encourage the rest of the industry to do the same.
Do online surveys really have a data quality problem? A few weeks ago, Dynata, a major player in the market research industry, claimed a 99.8% sample acceptance rate in its ‘Seven Vendor Quality Study’. This quickly became ‘the talk of town’ among market researchers since the high sample acceptance rate could suggest an absence of data quality issues in online surveys, a topic of extensive debate for over a decade. In this article, I will share the findings from my investigation of Dynata’s ‘Seven Vendor Quality Study’ to fuel the debate on data quality in online surveys. Let me know what you think!