Prefe

Did you know that the grocery industry often suffers from information asymmetry? 🤔🍏 Consumers, producers, and retailers struggle to access and act on clear, real-time data—leading to inefficient pricing 💸, stock issues 📦, and missed opportunities. 

Are Your Promotions Driving the Results You Expect? CPG brands know the power of promotions—after all, a significant chunk of marketing budgets goes straight into them. But here’s the big question: how do you know if your promotions are performing as planned? With PREFE BI, you can: 📊 Gain real-time insights to clearly see where your promotions—and your competitors’ promotions—are active. 🛒 Track data updated daily and act promptly to seize opportunities or address challenges. 💡 Ensure your promotional euros deliver maximum ROI with actionable insights. Don’t let your efforts go unnoticed or unmeasured. With PREFE, you’re not just running promotions—you’re mastering them. 👉 Visit our website to find out more.

Sustainable Products: High Price = Quality or Obstacle? With the growing demand for "green" products, a key question arises: is the premium price of these items seen as a guarantee of quality or as an obstacle? According to the World Economic Forum, 80% of consumers are willing to pay more for sustainable products, but in Italy, a Nomisma survey reveals a different reality: sustainability is appealing, but only if prices remain affordable. For producers, this makes pricing and distribution strategies even more relevant. Knowing your positioning and that of your competitors is crucial to finding the right balance and ensuring the product’s success.

How is Price Monitoring Done Today? In today’s grocery market, in-store price monitoring remains a hands-on task. 🕵️♀️ Many brands rely on in-person visits, with teams moving from store to store to track changes in product pricing. While valuable, this approach comes with limits: it’s time-intensive, doesn’t update continuously, and often misses real-time fluctuations. 📉 And even when these prices are captured, using them effectively is another challenge. Data ages quickly and can lack the precision needed to respond strategically, leaving brands reacting rather than anticipating. This is where innovation steps in. 🚀 PREFE is rethinking how price and distribution data can be gathered and used, helping brands stay nimble in an ever-shifting industry. Curious about how PREFE is reshaping this process? Stay tuned to see how our approach can make real-time, precise data your strategic advantage!

Grateful for a productive day! Last week, we had a fantastic experience at B4i's Mentor Day, connecting with industry experts who offered valuable insights across sales, product, tech, and finance. A big thank you to B4i and all the mentors who took the time to share their expertise with us.

We're thrilled to announce that PREFE has officially kicked off the acceleration journey with Bocconi 4 Innovation! 🎉 Being selected from over 300 applicants is an honor, and we’re excited to be part of such an inspiring environment. We’re looking forward to sharing ideas, learning, and growing alongside some amazing startups in this #XBatch! Here’s to an incredible journey toward reaching product-market fit and making a real impact! Let's make it happen!

Producers and Retailers: We want to hear from you! As the grocery industry evolves, data is playing a bigger role in decision-making. What are the key challenges or tools you think are most important for success? Cast your vote below and let’s start the conversation! ⬇️ #BusinessIntelligence #DataInsights #GroceryIndustry #MarketTrends #PrefeBI

In today’s fast-moving grocery market, staying ahead of your competitors isn’t just about having a great product—it’s about knowing where your competitors are, how they’re moving, and what gaps you can fill. 📊 Take a look at these heat maps, comparing the distribution of three competing brands across major grocery chains. 🛒💥 This is the kind of real-time insight that can transform your pricing strategy, optimize your distribution, and directly impact your revenues and margins. 📈 Without this level of visibility, are you confident in your next move?

🛒 Price differences across chains – it’s more complex than you might think! Check out the graphic below 👇. It shows the price history of a specific product in a single store from three different chains, alongside each chain's median price for that product. 📈 Notice how the store-level prices don't just differ from one chain to another; they also shift over time compared to their chain’s median. 🔎 Why is this important? For producers, understanding these price dynamics is key to developing a competitive pricing strategy.

📊 Ever wondered how much a single product can vary in price across different stores? Here’s a sneak peek of PREFE BI in action, showing significant price differences for the same product in grocery stores across Italy. 😲 As a producer, keeping track of these fluctuations can be overwhelming, but with PREFE BI, you get real-time, granular insights to stay ahead of the curve and make informed decisions. 🚀 Want to streamline your pricing strategy? We’ve got you covered. 🙌 #PREFEBI #BusinessIntelligence #MarketInsights #PriceMonitoring #SmartData #Producers