Preferred Hotels & Resorts

Preferred Hotels & Resorts proudly welcomes 10 exceptional new member hotels to our global portfolio. From a restored mansion set in the heart of Santiago’s historic center to an Austrian alpine retreat, each property offers travelers a distinctive, independent hospitality experience rooted in its destination’s culture and charm. New Members: Gamboa Rainforest Reserve (Gamboa, Panama) – Lifestyle Collection Hotel Magnolia (Santiago, Chile) – L.V.X. Collection Aurika Udaipur – Luxury by Lemon Tree Hotels (Udaipur, India) – Lifestyle Collection Hotel Kitzhof – Mountain Design Resort (Kitzbühel, Austria) – L.V.X. Collection César Lanzarote (La Asomada, Lanzarote, Spain) – L.V.X. Collection Appenzeller Huus – Huus Loewen (Gonten, Switzerland) – Lifestyle Collection Aurika Mumbai International Airport (Mumbai, India) – Lifestyle Collection Das Achental (Grassau, Germany) – L.V.X. Collection Hotel Las Islas (Cartagena, Colombia) – L.V.X. Collection L’Ermitage Beverly Hills (Beverly Hills, California) – Legend Collection Several of our newest member hotels participate in I Prefer Hotel Rewards, a program recognized by over 5 million travelers worldwide. Members can earn points redeemable for Reward Certificates, achieve Titanium status, and access exclusive benefits at more than 600 independent hotels and resorts. For a limited time, travelers can earn 2,500 bonus points on eligible stays at these remarkable hotels. For additional details and terms and conditions, visit https://brnw.ch/21wQUYY. #ProudlyPreferred

We are pleased to celebrate the continued growth of Preferred Hotels & Resorts in the Central Europe region. Our portfolio now extends to over 28 member hotels across our diverse collections in Germany, Switzerland, and Austria, including six in the prestigious Legend Collection. From the Swiss Alps to the breathtaking Bavarian Alps, these new members invite guests to experience nature’s beauty through bespoke activities, exceptional cuisine, and authentic local experiences across a range of stunning destinations. New Members: Das Edelweiss Salzburg Mountain Resort | Grossarl, Austria Hotel Château Gütsch | Lucerne, Switzerland Appenzeller Huus – Huus Löwen | Gonten, Switzerland Das Achental | Grassau, Germany Hotel Kitzhof – Mountain Design Resort | Kitzbühel, Austria The Lodge | Verbier, Switzerland We continue to strengthen our presence in this region, following the appointment of Juergen Hoch as Regional Director, Central & Eastern Europe, in late 2023, and the promotion of Raimund Notz to Account Director, Central & Eastern Europe. With our biggest year of growth post-pandemic, we reinforce our commitment to leading independent hospitality while fostering partnerships with member hotels that are at the forefront of luxury and innovation. #ProudlyPreferred #CentralEurope

We are honored to celebrate our team for being recognized at the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Celebration in New York. These accolades are a true testament to the dedication, innovation, and expertise of these individuals and teams. Our President, Michelle Woodley, received the prestigious HSMAI Career Achievement Award, honoring her with the Albert E. Koehl Award for Hospitality Marketing. This award recognizes individuals who have dedicated their careers to significantly advancing the hospitality and travel industry. Michelle’s leadership continues to drive global initiatives that strengthen the Preferred brand and elevate industry standards. Jennifer Munro, Vice President of Loyalty at Preferred Travel Group, has been named one of HSMAI’s Top 25 Extraordinary Minds for 2024. This distinction highlights her outstanding leadership in hospitality sales, marketing, revenue optimization, and distribution, placing her among an exclusive list of past award recipients shaping the future of the industry. Additionally, at the 2024 HSMAI Europe Awards in London, our team won the award for Best Digital Marketing Campaign with "Joy of the Journey: Preferred Pineapple Week." This honor recognized campaigns that push boundaries with impactful storytelling that captivates audiences. Join us in congratulating Michelle, Jennifer, and the team on these well-deserved recognitions! #ProudlyPreferred #HSMAI #AdrianAwards

It’s official – we are excited to introduce our new Travel Advisor Portal– a cutting-edge platform designed to empower travel professionals with the tools and resources they need to elevate their bookings and client experiences. With a user-friendly interface and advanced features, our portal offers priority access to our curated portfolio of over 600 luxury independent hotels, resorts, and residences worldwide. Travel advisors can seamlessly: ✔️ Facilitate and manage reservations ✔️ Provide accurate and detailed rate quotes ✔️ Process commission claims efficiently ✔️ Access an extensive knowledge base featuring our curated global portfolio of luxury properties ✔️ Discover the exclusive advantages of client enrollment in the I Prefer Hotel Rewards loyalty program ✔️ Preferred Platinum agents receive a dedicated search page highlighting Preferred Platinum hotels and amenities This one-stop destination ensures a streamlined, integrated booking experience, allowing advisors to provide top-tier service with ease. 🔗 Register now at https://brnw.ch/21wQI3R and discover a new way to book luxury travel. #ProudlyPreferred #Innovation

We are proud to celebrate 133 Preferred Hotels & Resorts member hotels across 26 countries for their prestigious recognition in the 67th annual Forbes Travel Guide Star Awards. Forbes Travel Guide is the world-renowned authority on luxury hospitality, with its annual Star Ratings determined through an anonymous, independent inspection process. With the highest standards of luxury, service, and hospitality at the heart of the evaluation, these awards spotlight the exceptional experiences that set our member hotels apart. "This remarkable achievement reflects a 22 percent growth in our brand presence within these prestigious awards over the past year, showcasing the dedication of our members to deliver unparalleled, personalized experiences that inspire and captivate travelers worldwide," said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. 🏆 Congratulations to all our recognized hotels across Five-Star, Four-Star, and Recommended categories! Thank you for upholding the highest standards in hospitality. From the vibrant energy of Midtown at Baccarat Hotel New York to the refined tranquility of The Capitol Hotel Tokyu overlooking Tokyo, the opulent charm of The Hotel Maria in Helsinki, and the lakeside tranquility of The Europe Hotel & Resort in Killarney—join us in celebrating our esteemed members crafting unforgettable experiences globally. To explore the full list of recognized members, please visit https://brnw.ch/21wQEbr. #ProudlyPreferred #ThePreferredLife #ForbesTravelGuide #FTGStarAwards

We are delighted to announce two key leadership appointments in the U.K. Strengthening our London-based team, please join us in congratulating Anna Moore, newly appointed Regional Director, U.K. and Ireland, and Dan C., now Vice President of Global Leisure Sales – Europe. With 30 exceptional member hotels, resorts, and residences across the U.K. and Ireland, including 13 in our prestigious Legend Collection, Anna will focus on retention and expansion in this dynamic region. Dan will lead our global leisure sales strategy in Europe, enhancing relationships with the travel agent community, driving bookings for our member hotels worldwide, and fostering partnerships with renowned luxury organizations such as Virtuoso and Serandipians. “Their proven track records in luxury hospitality will be invaluable as we continue to grow our presence across the region and help us to enhance the success of our member hotels,” said Brenda Collin FIH, Executive Vice President of Europe. Join us in celebrating their well-deserved achievements! #ProudlyPreferred #Leadership

Sweeping panoramic views of the Mediterranean Sea welcome guests to Son Bunyola, a serene retreat along Mallorca’s picturesque northwest coastline surrounded by the Tramuntana Mountains. Part of Virgin Limited Edition and steeped in history dating back to the 1500s, this estate has carefully preserved its heritage, evoking a sense of timeless grandeur. With 27 charming guestrooms and suites—including a few set in a 15th-century medieval tower—guests can savor Mediterranean cuisine paired with local wines, unwind at a restorative spa, soak in serene vineyard views, and enjoy activities from hiking to cycling and beyond. Learn more: https://lnkd.in/eKZvHQPY? #ProudlyPreferred #NewMember

Happy Independent Hotel Day! Today, we celebrate the warm hospitality and unforgettable experiences that independent hotels bring to travelers around the world. It’s a privilege to represent over 600 world-leading properties, each offering unique guest experiences to you, our global community of travel lovers. For us, independence is about preserving the authenticity of our hotels—a quality that makes every stay remarkable. As one of the pioneering global independent hotel brands, we take immense pride in our collection and the individuality of each property. Today, we honor their commitment to excellence and the special moments they create. Join us in celebrating Independent Hotel Day by exploring some of our incredible properties and let us know in the comments below—what does traveling independently mean to you? #ProudlyPreferred #IndependentHotelDay

As the Lunar New Year approaches, ushering in the year of the Wood Snake, we want to take a moment to wish all our members, partners and clients who celebrate, a very happy, fortunate and prosperous New Year. #ProudlyPreferred

Introducing Maison Albar - Le Victoria in the heart of Nice. This hotel which officially opened in December seamlessly combines luxury and comfort, offering 132 elegantly designed guestrooms and suites with views of the Mediterranean, city streets, or lush gardens. Guests can enjoy stunning sea views from the rooftop's Provencal restaurant, take a dip in the infinity pool, or indulge with a treatment from their luxurious spa, all within walking distance of the city’s renowned beaches. Whether for business or leisure, Maison Albar - Le Victoria provides a refined and tranquil setting, reflecting the region’s rich heritage and the legacy of five generations of the Albar family. Learn more: https://brnw.ch/21wQ742 #ProudlyPreferred | Maison Albar Hotels