PREMION

Highlights from our Jason Jones at the Brand Innovators Marketing Innovation leading a discussion on Gen Z marketing trends #BISummit

Outtakes from Brand Innovators Marketing Innovation Summit with our Jason Jones moderating a discussion on sports marketing #BISummit

2024 has been a banner year for #CTV advertising, marked by increased ad spend and growing optimism. During a recent VAB webinar, our Lindsay Aiello shared practical strategies to help advertisers unlock the full potential of their CTV investments—today and for the future. Dive into the takeaways from our Annmarie Gatti via MediaPost: https://lnkd.in/eQAHAKMU

Countdown to TVOT NYC 2024! Our Peter Jones will share his perspective on the state of #CTV and what to expect in the year ahead on the 'Local CTV in 2025: The Roadmap to Revenue Growth' panel this Thursday, November 21 at 10:20 a.m.  #streaming #advertising #TVOTNYC Register here: https://lnkd.in/eR8V75KJ

Heading to Brand Innovators Marketing Innovation Summit @ Las Vegas Race Week? Our Jason Jones will be leading a discussion with Monster Energy's Dan Dupont on connecting with #GenZ through brand authenticity and digital innovation this Thursday November 21 @ 11:45 am. Register here: https://lnkd.in/gNsYW8Ub

Save the date! BIA Advisory Services projects that local #CTV ad spending will hit $3 billion by 2025—nearly triple what it was in 2020. Join our own Peter Jones at TVOT NYC 2024 as he discusses "Local CTV in 2025: The Roadmap to Revenue Growth" on Thursday, November 21 at 10:20 a.m. #TVOTNYC Register here: https://lnkd.in/eR8V75KJ

#CTV offers brands powerful benefits—from business outcomes to expansive reach — and our recent study highlights advertisers' top priorities. Working with a trusted provider with extensive direct connections to premium inventory can streamline media buying and provide the necessary reach and scale that advertisers need. https://lnkd.in/eww6Bnbv

With 81% of advertisers concerned about ad fraud in CTV/OTT and 25% very concerned, protecting ad dollars in streaming TV is more important than ever. As ad spend shifts to #CTV, making proactive ad fraud safeguards is essential. Our Jason Jones outlines top three tips for CTV #AdFraud protection via MediaPost. https://lnkd.in/eS282CA7

Heading to The Business of Law Conference 2024 in Scottsdale? Stop by booth #24 to connect with our Benson Lee and David Gerak for insights on how law firms are using #CTV advertising to attract qualified leads — from Thursday, October 31 to Sunday, November 3. They'll share case studies, including a streaming TV campaign for a law firm that achieved 85% incremental reach—households reached via CTV that had never seen a local TV spot—driving qualified prospects to their site. #Legal #Outcomes https://lnkd.in/epUPAXTt

97% of CTV/OTT advertisers agree that advertising on #premium video content improves ROI performance goals. Not all content is equal and advertisers are increasingly prioritizing premium content as a core element in their #CTV ad buying strategies. Explore more insights from our 2024 CTV/OTT Advertiser Survey. Download here:  https://lnkd.in/eZRkGYFH