Presspool.ai

Cybersecurity Decision-Makers Trust Experts, Not Ads or Self-Made Content.

🚨 My latest post was just featured today in Entrepreneur Media covering the "3 Cybersecurity Marketing Trends You Can't Ignore" 🚨 This is a must-read for all Cybersecurity Founders & Marketers out there going into 2025. Highly recommend you give it a read to go into the new year with a BANG👇 https://lnkd.in/gQCceh3N

First-Principles thinking is 🔑 Why waste time and money on marketing that doesn't generate trust from your target enterprise customer? With Presspool, you can leverage experts that already have their attention and trust to refer your solution directly (and only pay per genuine click).

Quit trying to convince security decision-makers they need you. Instead, get recommended (by experts they already TRUST) to the decision-makers that already KNOW they need you. Here's a FREE 5-step framework on how to do this: https://lnkd.in/gD8hYc-y

New-generation media is here to stay, the wave that's been building has now reached the shoreline. How is your Cybersecurity brand taking advantage of this new institution?

Legacy media’s influence in B2B? Fading fast. This shift has big implications for PR strategy going into 2025 - brands need to focus on expert-driven content, niche publications, and credible voices over traditional media. Read more here 👇

The best PR strategies are those that do more than push information; they engage, educate, and connect with audiences on a deeper level. Effective PR in cybersecurity today isn’t just about managing perception—it’s about establishing lasting relationships and building a reputation as a trusted, proactive partner. 

Cybersecurity Founders and Marketing Executives... 👇 If you're not leveraging Next-Gen media in your PR and Marketing strategy you will be left behind in 2025. Why? Trust has 100% shifted from ads, corporations, and legacy media to individual experts. I've put 100+ hours into a FREE 5-step framework that shows you exactly how to leverage cybersecurity experts with devoted followings (who trust their insights & recommendations) to secure ready-to-buy demos on repeat.

Reality always wins, and the reality is that trust has shifted. Presspool is at the forefront of this shift in the Cybersecurity space.

$10M for a 200mph billboard sounds exciting, but most cybersecurity brands don’t need an F1 budget to make a real impact. For those who aren’t splashing cash on race cars, there are smart, targeted ways to reach the right audience and build credibility where it counts. #Cybersecurity #Marketing #AudienceTargeting