PR Guy

Journalists are swamped with PR pitches, often receiving hundreds a day. Add in deadlines. And let’s face it, many of those pitches are irrelevant, spammy, or poorly crafted, making the task of filtering through them even more daunting. So what can you do? https://lnkd.in/eSFcNrdU

There aren’t many films that dive into the world of PR, but “Fly Me to the Moon” does—and in a unique way. Maybe it resonates so deeply because it’s about #space (and I graduated from the aerospace university), and because it captures the real challenge: not just promoting NASA, but making people love NASA, sparking interest and ultimately directing resources toward it. The movie brilliantly illustrates the intricacies of #deeptech PR: how it can clash with R&D workflows when mishandled, but also how it can enhance them when approached strategically. Yes, #PR can sometimes push boundaries—but that’s exactly what can make it so impactful. Mission Space #spacetech #spaceweather

Knowing your news hook and what type of editorial content you are aiming for is crucial when pitching your startup to get it featured in the news. It is now time to find the best person who works for a media publication to capture their attention and to take notice of your story. https://lnkd.in/ekurpwwu

Surprise Surprise! Not All Journalists Want to Build Relationships with PR People. https://lnkd.in/eSFcNrdU

Media coverage is simple with the right steps: 1. Identify journalists covering your industry, competitors, or similar formats (e.g., productivity tools). 2. Read their work and tailor a thoughtful pitch. 3. Send it and wait. No response? We can help: https://lnkd.in/eHVi8CYD

In today's digital landscape, document leaks serve as a powerful news hook, drawing public attention and generating conversation. https://lnkd.in/eYfe682J

When pitching to the media, building trust with journalists is key, and there are a few subtle mistakes that can erode that trust quickly. https://lnkd.in/gDasMS9X

Let's take a look at five common don’ts - things that you should never do when building media relations. https://lnkd.in/dJAj7p2r

Pitching without news: If your pitch doesn’t have a clear newsworthy angle—like a product launch, funding round, or significant milestone—it’s unlikely to get traction. https://lnkd.in/dkFJBN9n

One of the biggest PR mistakes startups make is focusing too much on their product’s features rather than the problem they’re solving. Journalists and audiences aren’t just interested in what your product does; they want to know why it matters and how it’s making an impact. Another common mistake is sending out generic pitches. Personalizing your outreach and tailoring your story to the publication or journalist is key to getting noticed. Lastly, don’t forget to engage with the media outside of just promoting your product. Build relationships, offer value, and be part of the conversation in your industry. PR is about more than just pushing your agenda—it’s about creating meaningful connections. More tips here: https://lnkd.in/db_Re5uk