Primacy

Predicting industry trends can be challenging, but finding actionable solutions can be even harder. Kicking off our 3-part series, we’re taking a deep dive into the trends that defined higher education in 2024—and how to adapt and thrive in 2025. Erin Simmons, VP of Education, sat down with Primacy’s experts across technology, marketing, design, and SEO to share their insights and solutions for the year ahead. 🔗 https://lnkd.in/dKgAYWih

Meet Julia Djeke, our Associate Director of Experience Strategy (and so much more)! A proud polyworker, Julia balances her role at Primacy with teaching at UMass Boston and leading yoga classes. 🧘♀️ For the past 3 years, she’s been inspired by the humble talent and creativity of the Primacy team. Outside of work, Julia channels her passion for the arts by running monthly Artist’s Way workshops, helping others unlock their creativity. 🎨✨ We’re so lucky to have her bringing her unique perspective and creative spark to everything she does!

As we celebrate the joys and accomplishments of 2024, we’re also taking time to reflect and give back this holiday season. In memory of three beloved colleagues who are no longer with us, we’ve made an employee-generated contribution to charities supporting the fight against the diseases that touched their lives-- 3000 Miles to a Cure Colorectal Cancer Alliance American Lung Association. As we enter the new year, we honor their memory by carrying their spirit of generosity and impact into everything we do. We wish you and your loved ones a joyful holiday season filled with cherished moments.

As we look ahead to the new year, we’re thrilled to spotlight a major milestone for our team: Meaghan Shanley’s promotion to Chief Operating Officer! With nearly 20 years of expertise in UX, content strategy, and digital innovation—and 14 incredible years at Primacy—Meg has been a driving force in shaping our agency’s success. As COO, she’s poised to lead us into 2025 with the same passion and purpose that have defined her career. Join us in congratulating Meg on this well-deserved new role!🥂 Check out the full press release here: https://lnkd.in/edi-Cr8a

We are looking for a talented Product Manager to join our team and help shape the future of our platform! If you're passionate about driving product innovation, leading cross-functional teams, and making a real impact through technology, this is the role for you. You'll play a critical role in shaping our product strategy and roadmap while working closely with our leadership team to support growth and scalability. For more information and to apply, visit https://lnkd.in/eFBeHzBV #Hiring #ProductManager #TechCareers

🎳 Cheers to strikes, spares, and great company! The Digital United crew (Primacy, Mediate.ly, and ZenSource) came together for our favorite holiday tradition: bowling! A special congratulations to the winning team "King Kong"—your skills were unmatched! 🏆 Thank you to everyone who joined in making this event so memorable. Here's to more shared success in the year ahead!

A strong healthcare website does more than just inform—it helps patients find you, trust you, and connect with your practice. In his latest blog, Ryan Sylvestre breaks down 7 key tactics for healthcare SEO success, including strategies for improving visibility, engaging patients, and navigating industry-specific challenges like HIPAA compliance and E-E-A-T. Ready to take your healthcare SEO strategy to the next level? Read the full guide in the blog here: https://lnkd.in/gHjmwdeY #HealthcareSEO

Are you as captivated by the #Jaguar rebrand as we are? A brand is so much more than a logo—it's your story, voice, and competitive edge in the market. At Primacy, we utilize a BrandStar methodology to dive into the heart of your brand’s DNA, aligning insights from culture, consumers, category, and beyond. The common thread? Purpose drives success. Whether aiming for a subtle refresh or bold, full-scale rebrand, purpose-driven branding makes the difference. Watch our latest reel to see some of our favorite brand work in action. #branding #brandstar #logodesign

At Primacy, we know that breakthrough experiences are a perfect blend of intuition and insightful first-party data. From stakeholder interviews and focus groups to surveys and concept testing, we always have a pulse on the market and our audience. Director of Experience Research, Laura Hurwitz, currently has 10+ surveys live for our clients, capturing data and insights to inform our project approach. #AudienceInsights #DataDrivenStrategy

Conference week was electric! 🎸 From presentations and roundtables to conversations at our booths and fun nights out on the town, we had an incredible time at this year's #HCIC and #AMA conferences. Both conferences were filled with insightful strategies and learnings that we can't wait to share with the rest of the teams!