Primerli

💥EXCITING NEWS: We’re thrilled to be teaming up with Highspot! 💥 Highspot has long been the go-to platform for sales enablement initiatives, supporting sellers in every stage of the customer journey. Together, we want to make sure sellers can access the right industry insights at exactly the right moment to improve credibility in customer conversations. Companies are increasingly moving to align sales teams with industries. This presents an amazing opportunity for sellers to become trusted advisors. But it also requires sellers to become industry experts… fast. No pressure, 😅right? That’s where we come in! Our primers give sales teams all the essential industry knowledge they need fast, without any fluff. Thanks to our partnership, we can now provide industry knowledge to Highspot customers at the moment they need it the most (and when it can have the greatest impact on their client connections!)✨ #SalesEnablement #IndustryLearning #HighspotMarketplace #Primerli 

A shoutout to all the sellers and enablement leaders persevering into the holiday season like a deal stuck in "leave it with me" limbo... we see you and we're rooting for you! ✨ It’s that magical time of year — closing pipeline and pretending the “last call” email wasn’t your fifth follow-up. 😬 Here’s to the heroes hustling to get deals signed, projects shipped, and wins locked before the clock strikes 2025. It ain't over 'til it's over! We’re almost there, and when that final signature lands? Cue the victory eggnog. 🥂 #EndOfYearHustle #PipelineCountdown #SaaSSales #B2BSales

Our #whitepaper on building industry expertise in sales teams is hot off the press! 🔥 Wondering how some rockstar sellers consistently outperform the rest? It's not 𝙟𝙪𝙨𝙩 charisma or an uncanny ability to brush off rejection (though these certainly don't hurt!) 𝗜𝘁’𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲! At Primerli, we’ve been studying what separates good from great in sales. One common thread? Seller that understand their customers’ industry can speak their customer's language: 🔑 increasing credibility 📈 closing deals faster 🛠️ boosting win rates Learn how to maximise the benefits of industry-aligned selling: https://lnkd.in/ev_8-VZ9 #salesenablement #salesgrowth #industrylearning

💡 "The line between business consultant and salesperson is disappearing." Insight shared by Olga Polyakova during our recent panel on #IndustryExpertise — and we couldn’t agree more! Enablement leaders and Sellers are telling us that ‘credibility’ in client conversations is their top reason for diving into industry learning. It’s not just about selling anymore—it’s about solving, advising, and building trust. 👏

I once read a stat that changed my career: only 5-15% of online learning content actually gets completed. Think about that. If your customers only consumed 5-15% of your product, you’d be out of business. Imagine buying a gallon of milk and drinking just a sip. Meanwhile, corporations and institutions spend $200 billion a year on online learning content. It's the corporate equivalent of a gym membership: everyone pays for it, and it feels good, but nobody uses it. I wondered, is all media like this? I looked at other media — TV shows, movies, podcasts. The good stuff. Media designed to engage us sees 60-80% completion rates. That’s when the obvious question emerged: What if learning content was as engaging as entertainment? Primerli was born out of this question. We wanted to build learning content that people actually finish - content crafted on principles of engagement first and teaching second. We had to rewrite all the traditional rules about instructional design. Forget “learning objectives.” Instead, all of our effort goes into storylines, suspense, visual hooks—all optimized to grab attention and keep it. We call this ‘engagement-first content.’ And it works. In a world where “online learning” sends people running (thank you mandatory compliance trainings for the great reputation), our primers see 60-90% voluntary completion rates. Learners come back asking for additional content. The problem is that creating good content takes a ridiculous amount of effort. For every hour of content, we invest 500 person-hours.  It’s painfully slow and expensive but worth every second when people actually use it—and love it. Here is a crazy idea: what if companies spent the same amount of money but invested in less content – just better content? I think everyone, including learners, L&D leaders, and vendors, would be better off.

A shout-out to Jason! The talented DJ at #Spark24 All of us at the #Primerli stand are grateful for the energy he's bringing to day 2 of the #highspot conference. We're ready to carry that momentum straight through to our afternoon session! #conferencelife

🔦 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Steve Arnold 💡 Only 3 days until our session at #Spark24 📅 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝟒𝐭𝐡, 𝟏𝟐:𝟑𝟎 𝐏𝐓! Last but certainly not least, we’re excited to introduce #Primerli's very own Steve Arnold, Chief Revenue Officer and founding team member! Steve is #passionate about elevating professional learning and works with sales enablement teams to maximise the impact of industry learning for sales growth. At #Spark24, Steve will be sharing his insights on equipping SaaS and tech commercial teams with the industry expertise they need to build credibility and drive results. Sign up link in comments 👇

🔦 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Nipun Misra Our #Spark24 session on industry learning is only a week away! (📅 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝟒𝐭𝐡, 𝟏𝟐:𝟑𝟎 𝐏𝐓) Today, we’re thrilled to introduce Nipun Misra, Managing Director & Partner at #BCG. Nipun is a seasoned leader in #GrowthStrategy and #GoToMarket execution, with a wealth of experience leading global technology and SaaS companies through major transformations. He'll be sharing his expertise on the power of industry-verticalized selling for tech companies! Registration link in comments 👇

🔦 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Taryn Leigh Brophy 💡 Don't miss our upcoming panel on industry learning (📅 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝟒𝐭𝐡, 𝟏𝟐:𝟑𝟎 𝐏𝐓)! Today, we’re excited to introduce Taryn Leigh Brophy, Group Vice President of Sales Enablement and Transformation at #NTT. As a #trailblazer in #businesstransformation, Taryn will be sharing successful strategies for building and scaling industry learning across large global teams! Online registration for #Spark24 is free! Sign up link in comments 👇

🔦 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Olga Polyakova 💡 We're hosting a panel discussion on industry learning (𝐎𝐜𝐭 𝟮𝟰𝐭𝐡 𝟭𝟮:𝟯𝟬𝐏𝐓) - and we have some amazing panellists lined up! Today, we’re thrilled to introduce Olga Polyakova, a powerhouse in #SalesEnablement and #PerformanceImprovement at #Workday with over 15 years of experience in Strategy Consulting and Technology. Olga will be sharing her tried and tested approach to launching successful industry learning programs that get users engaged! Online registration for #Spark24 is free! Sign up link in comments 👇