Prime Roots

With Thanksgiving around the corner, we’ve been reflecting on how much we have to be grateful for—our amazing community, the chance to create food that’s better for people and the planet, and opportunities to make a real impact. On November 14th, we got to put those feelings into action by supporting the American Cancer Society at their event at The Midway in SF. It was an inspiring night, and we were honored to share our Prime Roots samples with everyone there. This event was especially meaningful to us. Many of our friends and family have been impacted by cancer, so creating food that’s free of nitrates and preservatives—recognized carcinogens according to the WHO—has always been personal for us. We’re committed to making products that not only taste amazing but are also better for your health. This season is all about gratitude and giving back, and we’re thankful for everyone who’s part of this journey with us. Let’s keep lifting each other up and making a difference, one small step (or bite!) at a time. 💜

We've made it onto another #gamechanger list! After being included in Food & Wine's list back in 2022 we're happy to see that SupplySide has also taken notice. They're featuring 10 innovative companies who score high for tasty flavors while also emphasizing healthy ingredients and sustainable practices. SupplySide was particularly interested in how we use koji to develop our products labeling it our "secret weapon," while also stating: "Why it’s a game changer: This traditional Japanese ingredient provides a meat-like texture and savory base that Prime Roots then dials in with simple, familiar spices. It can be served hot or cold, sliced or diced, and the label is easy reading. Frankenmeat this is not!" https://lnkd.in/gi22uMv7

We are so proud to partner with the amazing team at Earth Fare, who has been at the forefront of wellness trends and retail innovation. Since launching a little over half a year ago in all their stores we are now on track to becoming over 20% of the deli category. This surge in purchasing behavior highlights the desire for change as more people seek a fresh slice of Prime Roots at the deli! The amazing team at Earth Fare has helped us immensely along the way. Thank you to Mitch Orland for your vision, Trey Daughtery for your leadership, Paul Poulin for your hard work and care for detail, Laurie Aker for your passion and storytelling, and the entire Earth Fare team for championing Prime Roots and our collective mission of making a better food system. If you are attending Newtopia in Denver this week, please stop by to hear Mitch talk about the future of plant-based foods (link in comments) and stop by our booth #758 to say "hi"!

"While some vegan meat substitutes can only be choked down, Prime Roots makes fairly convincing versions of deli classics, such as pepperoni and salami, and several tasty pâtés, like its koji foie gras." - Forbes It has to taste like the real deal if you want to make an impact on people. We're happy to see our creations featured out of a crowd of more than 2,300 companies at the #SummerFancyFoodShow https://lnkd.in/esryJ62P

"Meat alternatives are becoming deceptively close to the real deal they’re imitating." - America's Test Kitchen High praise coming from an esteemed group of culinary experts! As we continue to innovate within the deli category we're striving to ensure that the taste and texture of our products exceed expectations for what plant-based products can achieve. Click on to read more about the exciting new trends found at the #SummerFancyFoodShow https://lnkd.in/gRPQWxam

We're excited to join more than 2,300 companies from around the world this coming weekend at the Summer Fancy Food Show in NYC! We'll be there from June 23rd-25th at booth #471 on the third floor in the deli pavilion.

ICYMI: We we won a FABI award at NRA!! Our collaboration with Fabrique Délices and Three Little Pigs received TWO AWARDS during the event. Our Koji-Foie Gras and Pâté were selected as "industry-altering products that shape what’s new and next for the future of food and beverage." Many thanks to Sebastien Espinasse for helping to make this collaboration happen. In other exciting news our CEO Kimberlie Le was recently selected as a Deli Changemaker by Deli Business Magazine! We're thrilled to be recognized as innovators in an industry with such a rich cultural history.

Our first #ExpoWest was a success! Along with our NEXTY-nominated freshly sliced deli meats, another crowd favorite at the show was our plant-based pâtés in collaboration with Three Little Pigs which is featured as a favorite item by The Quality Edit. Thank you for stopping by our new school deli and trying our cold cuts and charcuterie! #PrimeRoots

Our team is honored to be recognized by food industry leaders for these awards. We're excited to feed more people with our delicious, clean, and sustainable deli products! #PrimeRoots

Winter Fancy Food Show 2024 was a success! In case you missed it, we sampled thousands with our plant-based deli meats and newly relaunched plant-based pâtés in collaboration with Three Little Pigs! Tap the VegNews article for more: https://lnkd.in/gjTCRtD6 #FancyFoodShow Specialty Food Association