Profitero

Amazon is shaking things up again—this time with new title requirements.  Profitero found that 2 in 3 brands have at least 1 product that is non-compliant with the new rules, with the biggest issue being repeated words. With titles now under stricter guidelines, compliance is the name of the game. 🛠️ But what happens if your product titles don’t meet the mark? Listings could be suppressed 🚫, visibility could tank 📉 and your brand’s sales could take a hit 💸. Understanding the scale of the impact will be important. Profitero’s Autopilot gives you the power to track compliance across thousands of SKUs to help you prioritize the most critical updates. ✅ Ready to keep your titles compliant? Let us help you take the guesswork out of these updates. https://buff.ly/3ZqfRwM

With endless options at their fingertips, consumers gravitate toward brands they can truly trust—starting with authenticity and genuine insights. That’s why digital shelf levers like strong ratings and reviews ⭐ aren't something to overlook; they're crucial for guiding purchase decisions. Profitero's latest research uncovers how ratings and reviews transform eCommerce sales, offering strategies to boost credibility, visibility, and ROI. In this report, you’ll discover: 📈 The impact of review velocity on sales 🔝 The halo effect on organic placement 🚀 How reviews influence a new product's success With actionable tips like setting alerts for negative reviews and addressing retailer-specific feedback, our playbook equips you with the tools to build trust, increase sales and stay ahead in a competitive market. Download the report now and take your review game to the next level! 🚀 https://buff.ly/3Pzrzzl

🤖 In the age of AI, eCommerce fundamentals matter more than ever — and nowhere is this more true than Amazon. Mike Black’s latest blog breaks down some of the important AI and personalization changes Amazon has introduced in recent months. For brands, these features mean that scaling up descriptive PDP content creation and optimizing search has never been more important. Give it a read below! https://lnkd.in/eEKQ4zEC #eCommerce #Amazon #AI #PDP

🎁 Holiday Returns Don’t Have to Be a Hassle 🎁 As the holiday season wraps up, many brands face the annual surge of unwanted gift returns. In fact, research in the UK by the Post Office revealed that gifts worth £232 million were returned in early 2023. Managing this wave efficiently can be a daunting task for brands selling on Amazon, but it doesn’t have to be. Profitero's Amazon Autopilot is here to help. 🚀 With Autopilot, our clients can maintain operational efficiency and keeping customers satisfied. Streamline your workflows by creating tickets for any issue with end-to-end support. Easily pull Vendor Central reports without the need to log in, making it effortless to navigate this busy period. Don't settle for the normal way, switch to the Autopilot way to: ✅ Minimize operational strain ✅ Unlock greater efficiency and profitability ✅ Deliver a positive customer experience Let’s make January smooth sailing for your team and your bottom line. Ready to learn how? Drop us a message or visit our website today! https://buff.ly/3ZqfRwM

🎯 Bullseye! The Dartboard is Back in the Spotlight 🏆 What a performance by Luke Littler to take the darts world championship by storm on Friday! As fans celebrated his incredible victory, we noticed something interesting happening on Amazon. 📊 Following the championship, searches in the UK for “Luke Littler Darts” skyrocketed, highlighting how cultural moments drive online shopping behaviour. According to Amazon’s ARA search rankings, the term saw an incredible 2,961% increase in popularity during the PDC World Darts Championship. From dartboards to darts sets and accessories, this surge demonstrates the power of sports events to influence consumer trends and boost brand visibility. At Profitero, we help brands stay ahead of these trends, ensuring their products are front and center when shoppers are inspired to buy. 🎯 Want to make sure you’re hitting the bullseye every time? Get in touch to discover how our insights can help your brand dominate the digital shelf and stay ahead of the competition. https://lnkd.in/eWNm6Pmh #DartsChampionship #LukeLittler #AmazonTrends #EcommerceInsights #Profitero

🔊 “The sheer volume of errors we were able to catch was staggering.” In this video, Nick Marple, VP eCommerce at Fortune Brands Innovations, discusses how Moen regained control over their Amazon catalog with Profitero Autopilot. 🛠️ Autopilot made over 12,000 content corrections in six months, freeing up thousands of hours for Moen's team to focus on their Amazon strategy instead of manual ticket handling. Curious to see what Autopilot can do for your brand? Get a free audit here: https://lnkd.in/ewxTSGDF

Winning on Amazon in 2025 requires comprehensive analytics — that’s why brands like Nûby™ switched to Profitero to drive stronger growth.  Below, Nick Swartenbroux shares why Nuby chose Profitero’s sales & share solution for deeper insights into market share, key competitors, and opportunities to optimize hero SKUs. 🔍 Ready to explore a change? Our expert team would love to meet your brand. Request a meeting here: https://lnkd.in/eP8fpYPj #Amazon #eCommerce #marketshare

🗺️ Navigating the evolving world of e-commerce for brands requires strategy, precision, and the right tools. In this video, Aziz Agoumy, Head of E-Commerce NA at NAOS (Bioderma - Institut Esthederm - Etat Pur), and Jennifer Angelus, Director, Digital Shelf & Capabilities at Danone, discuss the importance of personalized content to drive conversion, understanding marketplace guidelines, and how our platform takes the weight off their team’s shoulders. 💡 Ready to make change? Request a meeting with one of our experts today: https://buff.ly/41s9x9q

The Profitero team wishes you and your family a happy holiday season! ❄️☃️ ✨ We celebrated the season with warmth, laughter, and a deep appreciation for the connections we’ve built this year. Here’s to a joyful holiday season and a prosperous 2025! 🌟

Success on the digital shelf isn’t just about being available—it’s about dominating search. 🚀 Profitero’s latest research reveals how top brands achieve growth by mastering organic search rankings. Key Takeaways: 📈 Moving to page 1 in the Top 5 spots boosts sales by up to 89%. 🔍 Getting to page 1 organically gives the biggest lift but for a quick boost, paid search still yields an average return of 21% uplift in sales. 🔑 Leaders invest in omni-ready tech stacks to win the search game. 💡 Want to amplify discoverability and maximize ROI? Download the full report now and unlock the strategies behind search success https://buff.ly/3DnBm92