Profitero

🔍 Which brands were dominating retailer search in the Consumer Electronics space ahead of Cyber 5? Despite being later than usual, Black Friday seems to come earlier every year 👀 Success this shopping season will depend on several factors, but capturing retailer search is undoubtably table stakes for most brands. We’ve taken a look at a few popular consumer electronics categories to see who was top of search (and therefore likely top of mind) for consumers ahead of Cyber 5. To see who came out on top at Amazon, Best Buy and Argos, check out the graphic below 👀 ⬇️ Here are our top tips for using digital shelf data for an effective promotional period strategy: 1️⃣ Automate to stay competitive Turn digital shelf signals into automated actions! Tools like Shelf Intelligent Media, powered by our partners Skai and Pacvue, allow you to dynamically adjust bids and capitalize on competitors’ price, stock, or conversion challenges. 2️⃣ Benchmark and stay alert Use digital shelf analytics to measure your performance against top competitors for pricing, content, and share of search. Our daily alerts ensure you’re informed about critical issues like going out of stock, losing page 1 placement, or competitors targeting your branded terms. 3️⃣ Simplify with AI Save time and boost efficiency with Ask Profitero, our chat-based AI assistant. It’s the easiest way to get actionable insights, fast. 🎯 Winning search during Cyber 5 isn’t just about being present—it’s about being prepared, proactive, and strategic. For more on how Profitero can accelerate your growth during commerce events, visit https://lnkd.in/eWNm6Pmh #Cyber5 #RetailSearch #DigitalShelf #ConsumerElectronics

The Boston office kicked off the holiday season with an early Thanksgiving potluck, sharing delicious food, and great company! 🥘 We're grateful for our incredible team and the moments that bring us together. From all of us here at Profitero, we wish you and your families a happy and joyful Thanksgiving! 🦃✨

Increasing conversion AND effectiveness: how Milk-Bone won the hearts of dog lovers Milk-Bone wanted to attract new-to-brand buyers at Walmart while avoiding ad waste. This required real-time campaign optimization based on fluctuating prices and availability for both their products, and competitors' products. Profitero's Shelf Intelligent Media algorithm accounted for these fluctuations and made millions of bid adjustments on Walmart's DSP down to the zip code level. Milk-bone was able to increase ROAs by ✨54% ✨and double new-to-brand sales, all while minimizing ad waste.

🗞️ Check out November's edition of the Digital Shelf Digest newsletter! This month, we focus on the Omnichannel Transformation Assessment, the 2024 Price Wars Reports & Measurement and AI: Insights from the 2024 Benchmark Study. 📩 Subscribe via email: https://lnkd.in/eWJFTedG

Amazon leads all German online retailers, offering prices that averaged 15% lower than competitors, according to Profitero's 2024 Price Wars report. The Profitero study, now in its third year, analyzed over 10,300 items across 15 categories at nine leading German retailers. With holiday spending in Germany expected to reach €125 billion, the fight for consumer wallets is heating up online. Key Takeaways: 💡Tug-of-war in toys: Toys and games remained fiercely competitive, with Media Markt, Otto and Saturn keeping prices within 10% of Amazon’s. Saturn and Media Markt were also just 6% more expensive than Amazon on appliances. 💡Beauty price gap widens: DM, Kaufland, Rossmann, and Zalando grew pricier versus Amazon compared to last year, with Zalando jumping from 9% to 18% more expensive. Otto held steady at 18% higher than Amazon, unchanged from last year. 💡Health & personal care tightens: Amazon’s price lead in health and personal care shrank from 13% to 12% compared to last year. Kaufland showed the most improvement, cutting its gap from 36% to 27% compared to last year. 💡Zooplus stays competitive: Zooplus remained just 3% higher than Amazon for pet supplies and matched Amazon’s prices 70% of the time—the highest! For a full breakdown, access the report and view detailed charts showcasing these findings: https://lnkd.in/eQG4wBTY

AI is transforming retail faster than ever, and the top players are already in the game. 📊 The AI Commerce Collective—Vizit, Accenture, Salsify, Profitero, MikMak, firstmovr, gen.video—brings together cutting-edge insights from industry leaders who are reshaping the content lifecycle with AI. Want to see where your brand stands? This ebook shows how AI can seamlessly integrate into your workflow and keep you ahead of the competition. ✨ Here’s what you’ll gain: 📈 Build a solid business case for AI adoption 🛠️ Assess your technology infrastructure for optimal integration 🔍 Explore use cases and overcome common challenges 🌐 Learn to integrate AI into your product discovery and omnichannel efforts Download the report here 📥 https://buff.ly/3Z7Ht9K

🎥 Partnerships built on trust, confidence, and loyalty are the foundation of long-term success. Aziz Agoumy, Head of E-Commerce NA at NAOS (Bioderma - Institut Esthederm - Etat Pur), shares how his collaboration with Profitero has evolved beyond a traditional business relationship— to a true partnership. 🤝 Hear firsthand from Aziz about what he values in a partner to help grow his business 🌟

⭐ Since 2020, eCommerce has evolved at lightning speed, transforming strategies and pushing businesses to adapt quickly. The secret behind the success of leading companies? It's not just technical skills. It's about understanding the shopper, empowering teams, and harnessing AI for smarter performance and precise measurement. ➡ Don’t miss out on the latest insights! Join Jamie Dooley, Profitero's VP of Global Strategic Solutions, for firstmovr The Maitrix series on November 19th. Jamie will dive into key findings from Profitero’s 2024 eComm Benchmark Study, sharing how top companies leverage AI to stay ahead, drive performance, and encourage collaboration. Secure your spot and get inspired by how the best in the industry are innovating to win in 2025: https://lnkd.in/ez2eYGcy #eCommerce #AI #Leadership #Profitero

📣 Amazon Leads Price Race Among U.S. Retailers, Offering 14% Lower Prices Than Competitors according to Profitero’s 2024 Price Wars report. Today, Profitero published its 8th annual Price Wars study, comparing online prices for more than 13,000 products across 22 major U.S. online retailers. Key highlights from the 2024 Price Wars Study include: ✅ Amazon’s Advantage: For the eighth consecutive year, Amazon emerged as the lowest-priced U.S. retailer, with an average price advantage of 14% over competitors, according to Profitero’s 2024 Price Wars report. This marks a 2% shift from last year. ⬆️ Competitive Gains: Rival retailers have improved price competitiveness in specific categories, including fashion, beauty, and home furniture. 🎁 Holiday Trends: Price-conscious shoppers will likely look to Amazon for the best holiday deals, although several competitors have made significant strides in key categories. For additional insights on competitive pricing across 15 categories and 22 leading U.S. retailers, view the full report: https://lnkd.in/gGu-PzH5

Amazon leads all U.K. online retailers with prices that averaged 15% lower than other retailers, according to Profitero’s 2024 Price Wars report. The annual study, which analyses online prices across over 9,300 items in 16 categories from 18 major U.K. retailers, highlights where shoppers can find the best value this holiday season. Key highlights from the 2024 Price Wars Study include: ✅ Amazon’s Edge: Amazon’s prices were, on average, 15% lower than competitors, with the largest price gaps found in essential goods. 🛍️ Competitive Categories: In pet supplies, toys, sports, electronics, and video games, most retailers kept price differences under 10%, adding appeal for budget-conscious holiday shoppers. 🏷️ Savings by Category: Shoppers may find significant savings in household essentials, where price competition is fiercest. For a full breakdown, access the report and view detailed charts showcasing these findings: https://lnkd.in/g-xa2bgq