Promomash

🍂🦃 This Thanksgiving, we’re reflecting on what truly matters, our dedicated team, amazing customers, and the impact we create together on our community. To celebrate, our team came together to share what they’re most thankful for in a heartfelt video we can’t wait for you to see. #HappyThanksgiving

Are your trade promotions eating your margin instead of driving profit? 🤔 Overspending on trade promotion is an all-too-common challenge. It's no wonder 60-70% of promotions don’t break even! The good news? Overspending IS preventable, and our latest blog reveals red flags and proven solutions. ✅ Spot costly trade promotion mistakes ✅ Optimize trade spend for profit ✅ Turn promotions into a competitive advantage Ready to tackle overspending head-on? Check out the blog: Overspending on Trade Promotions? How to Find Out and Fix It. https://hubs.li/Q02Zz-qV0 Tell us: How have you addressed trade overspending? Share what's worked for your brand in the comments.👇 #TradePromotionManagement #CPG #Profitability #Growth #tradetalktuesday

This #TradeTalkTuesday we focus on overcoming a very real challenge most #CPG brands face: dealing with data. 🤔 It takes a lot of time, dedication and skill to pull all the pieces of data together that make a picture of your business. This cost is usually more than brands are willing or able to give up. But here's the thing: it's also very necessary. In this video clip from a recent Startup to Scale podcast with Jordan Buckner (Foodbevy), our Co-Founder Chris Ambarian shares three steps to getting a handle on your data challenges. 1️⃣ Start with Structure: Set up a reliable system to store and organize data. 2️⃣ Detailed Data Entry: Gathering and inputting data accurately is tedious but crucial. 3️⃣ Ongoing Analysis: Consistently review the data to uncover key insights. ⚠️ And spoiler alert: by tackling this problem as early on as possible, brands can avoid the common trap of "flying blind" when it comes to trade promotions and planning. Once you know your data, you'll have a better idea of where trade spend is going, how it's impacting the business, and where there are opportunities to improve. If your team isn’t set up to handle this internally, outsourcing the work to experts could be the best decision you ever make. How is your brand managing trade promotion data today? Let us know in the comments. #CPG #TradePromotionManagement #DataManagement

Hispanic households now drive 16% of U.S. CPG growth, with: 📊 Dollar Sales Growth: 3.5% (vs. 2.6% for non-Hispanics) 📦 Unit Sales Growth: 1.7% (vs. -0.3% for non-Hispanics) Despite representing just 14% of U.S. households, their influence is unmatched. How does your brand perform with this key consumer demographic? The advanced field marketing analytics in DemoGenius can break down sales across several demographics and groups - including Hispanics - and show you where you might have missed opportunities. With sales data powered by Crisp overlaid with detailed shopper demographics, you'll see your performance in a whole new way... ✅ Understand shopper demographics in your most/least active sales geographies ✅ Identify areas for growth opportunities and potential new segments ✅ Improve engagement with shoppers in lower performing areas Learn more about the power of DemoGenius analytics: https://hubs.li/Q02YBfyt0 #DemographicData #Crisp #Promomash #CPG #ConsumerGoods

When you're launching a new product or retailer as a CPG brand, it's essential to have a plan to ensure your launch is successful in those crucial first 30, 60 and 90 days. In a recent Startup to Scale podcast with Jordan Buckner (Foodbevy), our very own Tate G. and Harrai Khalsa dig into their past experience on the brand side to offer up some helpful tips and tricks to follow from pre-launch through the first 3 months post-launch. From driving foot traffic to increasing sales velocity and tracking key KPI's, this episode is a must for any brand gearing up for their next successful retail launch. 🎧 Tune in and let us know; what’s your go-to strategy for a strong product launch? https://hubs.li/Q02Y72y_0 #CPGBrands #FMCPG #Launches #Retailers #Marketing

The 7 Hats Podcast is BACK with Sam Madani, CEO and Co-Founder of BOMANI. What a great #CPG story - you won't want to miss this one! #entrepreneurship #cpgindustry #success #inspiration #determination

For many CPG brands, outdated tools like excel and wildly scattered spreadsheets mean constantly playing catch-up. This leads to missed opportunities, lost revenue, and a lot of guessing. But it doesn’t have to be this way! In our latest blog, we explore how Real-Time Trade Promotion Management (TPM) can help you: ✅ Make smarter, data-driven decisions on the fly ✅ Keep every dollar accountable (goodbye, missed deductions!) ✅ Maximize your trade spend for the best possible ROI Whether you're managing promos, shelf space, or brand awareness, real-time TPM is a game-changer for brands ready to lead in today’s extremely competitive market. Check out the blog! https://hubs.li/Q02WWNsD0 #CPG #RealTimeData #TradePromotion #Profitability #Promomash

Halloween is a serious, long-held tradition here at Promomash...take a look at how our team showed up for our annual Halloween Spooktacular! #Halloween2024 #TrickorTreat #CostumeCraziness

This Halloween, beware of the “monster” that loves to trick more than treat... 👻 He might look friendly, but this sneaky fiend is out to drain your trade dollars and spook your margins. Known as hidden costs, missed deductions, and inefficiencies, he’s the last thing any brand wants lurking in their trade dollars! 🎃 Promomash is here to help you keep the tricks out of your trade strategy, leaving only the treats of clear insights and stronger ROI. #Halloween #Spooky #TradePromotions #CPG #HarryDDeductions

💸 What would it mean for your brand if every dollar in your trade budget actually worked for you? Let’s face it—trade promotion is one of the biggest investments for CPG brands, yet it’s also where funds often disappear without a trace. But it doesn’t have to be this way. Here’s how some brands are flipping the script with Promomash: 👀 Big-Picture Visibility – Track every dollar, measure every outcome, and refine your strategy with clear actionable insights. 📈 Data-Driven Learning – Unlock insights from each promotion to focus on what works and learning from what didin't. 💰 Boosted ROI – Maximize every investment and eliminate “set it and forget it” promotions that lead to waste. Ready to give every trade dollar real impact on your business? Watch and listen to our current clients' success stories with #TPM by partnering with Promomash. https://hubs.li/Q02WnpcH0 #TradePromotion #CPG