PromoTix

Is your business ready for the changes coming due to the new FTC Junk Fee ruling on event ticket pricing and transparency? Learn how these changes will affect your events business on the page below. #eventplanner #eventticketing #eventmarketing #ftc #junkfees #ticketing

PromoTix client spotlight: Barrelhouse Ballroom https://bit.ly/3Bg1S3o

When should you name competitors in your marketing? Here’s a simple framework for SaaS companies : Most companies are too quick to name-drop competitors, thinking it will help prospects draw comparisons. But you should name competitors only if 80%+ of your market knows them. If your audience is already aware of a competitor, mentioning them positions you as a relevant option. They’re comparing you anyway—so leaning into that context can give you the edge. For instance, when I was working with Will Royall from PromoTix, they decided to call out that they were 20-40% cheaper than Eventbrite. This resulted in 40% more signups for them with the same amount of traffic! This competitive positioning is powerful if you truly are significantly better than the competition in at least one meaningful way to your ICP. But if fewer than 20% know the competitor, you’re essentially giving them free exposure. The last thing you want to do is build your competitor’s brand. So, what do you do? Challenge the status quo. In most markets, your biggest competitor isn't another tool. It’s often an outdated process or the “old way” of doing things. For many SaaS companies, that means targeting the inefficiencies and frustrations that come from those outdated approaches is a more practical approach. Case in point: A founder I work with offers a tool that makes it easier to sell visually. But their real competitor isn’t other software that does the same thing (though they do have a few competitors that do the same thing)... Their real competitor is the long, tedious process of manually creating proposals. 80%+ of their market still does things the old-fashioned way. In this case, your ICP needs to see how much easier and faster it is to close deals with a tool designed for the job. TLDR; Be strategic about who—or what—you’re competing against.

We're raising on WeFunder: https://lnkd.in/eYZFne4P

A great article to understand why event organizers consistently choose PromoTix for their ticketing software needs, and why this company has garnered such positive reviews online, is essential before selecting your next ticketing partner.