Is your association still relying on a “one-size-fits-all” approach to messaging, or have you started embracing hyper-personalized communications? 🙌 Dave Will recently shared insights on how tailoring your messaging can help boost engagement AND foster stronger connections with members by delivering exactly what they need, exactly when they need it. ⬇️ A link to the full article from MSAE's IMPACT Magazine is in the comments! ⬇️ #MemberEngagement #MemberPersonalization #PropFuel
You’ve probably heard it: “People today have the attention span of a goldfish.” But I don’t think that’s the real issue. The problem is that people have gotten really good at filtering out unnecessary information. If your message is part of that noise, your members aren’t listening. And once they stop paying attention, you lose them. Read/Download the full article by clicking here: https://lnkd.in/gWC-7BMt