Quilt reposted this
The CRM is dead, and LLMs killed it. Or, slightly less provocatively, LLMs have 10xed the potential of interacting with customer data. My friend Zach Lawryk and I spoke to dozens of founders, GTM leaders, and VCs over the past several months. Our conclusion is that, in 12 months, your relationship with customer data will change. In 24 months, it will be virtually unrecognizable compared to the SFDC reporting + activity tracking of today. Read the blog post to learn why and how 👇 And some quick highlights: 🌍 The CRM is the single most important piece of software for the GTM organization. But it doesn't provide a true customer 360, and no one loves it. 🗻 With LLMs, you can now reliably query unstructured data similar to your structured data. CRMs are the source of truth of structured customer data. But there is 10x more unstructured data waiting to be tapped. 🌐 In the future, a single aggregation and reporting layer will emerge over all of the structured and unstructured data in the organization, the CRM being one of these data sources. 🔎 Manual data entry will be a thing of the past, and GTM teams will have on-demand visibility and insights that is currently impossible. You will have a true customer 360. #CRM #LLM #AI #Sales