RadiantBrands

MIRO - MARKETING OFFICE SPACE TO MEET THE NEEDS OF TENANTS Radiant developed a national campaign that included a new brand and name for this office concept and a marketing program designed to attract real estate brokers and grow tenant leads for BGO properties across the country. The name MIRO, which stands for Move-In Ready Offices, encapsulated the story and the brand. Our campaign drew in tenants looking for a unique, customized office experience tailored for the new hybrid work environment. Check out what we did and learn more here - https://lnkd.in/gBzuBG9x

THE THIRD PLACE an update from Amsterdam... The very idea of the Third Place is really the foundation of human connection and the economics of where people live, work, and shop. Amsterdam is the center a unique example of this in Europe, a city built from the marshes and all the land created from scratch. Dense, four to five-story buildings with canals that connected businesses and people, and yet highly walkable. Every aspect of living there or visiting is based on being in the Third Space of connection and engagement. Stores, shops, outdoor markets everywhere you walk. This creates an unending level of connection. When we think of cities and urban areas, we understand how to bring people together where creative thinking and engage in the public place. https://lnkd.in/gfDQK-_9

Steven Donaldson, the principal of RadiantBrands, will be hosting a real estate event at K&L Gates LLC in San Francisco on office vacancies. With the massive expansion of A.I. investment, will A.I. companies fill the vacant office space in San Francisco? This event will be Wednesday, November 6, from 5:15 - 8:00 pm.

You need more than just economic drivers to build a thriving urban environment. You need a compelling brand, a strategic vision, and a clear understanding of your audience (we help businesses with all of this). It’s about making people feel like they’re part of something bigger, something dynamic. The cities that can craft this narrative, attract the right mix of people, and adapt over time are the ones that truly thrive. https://lnkd.in/gpPfCFQE

If you need 266 touchpoints to close a deal in 2024, something’s off. That’s not a win—it’s a sign your marketing isn’t connecting with your audience. Instead of tweaking ad formats, focus on your message. A 31% increase in touchpoints for an MQL means your content isn’t hitting home. The bottom line is that if your numbers keep climbing but results aren’t improving, it’s time to rethink your strategy, not just your channels. https://lnkd.in/ehz99DTK

Seeing our print designs in real life is always a thrill.

Question: Does Digital Marketing and Tracking Behavior Build More Connected Relationships? Digital marketing and tracking customer behavior have reshaped how businesses connect with consumers, allowing for more personalized interactions. But is this really what people want? There’s a balance to strike. Some argue that personalization makes marketing more relevant and engaging, helping consumers feel understood and valued. When brands use data to tailor experiences to individual preferences and needs, it can create stronger connections and loyalty. But there’s another side to this. Many people, including regulatory bodies, see this level of tracking as invasive, raising concerns about privacy and trust. If a brand seems to know too much, or if the data collection feels too aggressive, it can backfire, making people feel uneasy or even exploited. So, where do we draw the line? It’s clear that consumers want to feel understood—but not at the expense of their privacy. As marketers, we need to use data responsibly, ensuring transparency and building trust. What do you think? Is this a step toward better relationships, or are we crossing a line?

Is Tracking Customer Behavior Building Better Relationships?

We don't revitalize downtowns just to fill empty spaces — we do it to create places that people genuinely want to be. When you design with intention, community, and commerce, naturally follow.