For vertical SaaS companies deciding between integrated vs embedded payments, one of the biggest concerns is support. With integrated payments, you essentially refer customers to your payment provider, who then handles contracting, merchant onboarding, payment processing, and support. With truly embedded payments, your payment provider stays hidden behind your platform-branded product and experience, while you own the customer relationship and tier 1 support. Supporting a payments product can feel daunting -- and that's the allure of integrated, referral-based models. But offloading support to your payments provider is a costly mistake. We unpack this in our latest blog post: https://lnkd.in/gWey2Qvw You'll learn: 1. How offloading support hurts your customer relationships 2. Why keeping support in-house can drive retention and revenue 3. What to look for in a payments provider to make customer support easier 📖 Read the full article here: https://lnkd.in/gWey2Qvw
Rainforest
Financial Services
Atlanta, Georgia 2,420 followers
Payment processing for your platform.
About us
Rainforest is a Payments-as-a-Service (PaaS) provider. We help software companies build and optimize embedded financial services so that they can provide a best-in-class payments experience for their end merchants without the risk, compliance, and operational burdens of registering as a payments facilitator with the card networks. Analysts estimate that by 2030, 75% of all payments globally will be processed via software versus traditional banking channels. Rainforest helps software platforms navigate this massive evolution, by enabling them to drive significant new revenue and improve customer retention by enabling their customers (“merchants”) to accept and send payments. Rainforest is the only payments provider built from the ground up to specifically support the unique needs of vertical software platforms. We provide highly-customizable, low-code, white-label integration technology, fully embedded payments and reporting, and a platform-specific merchant underwriting model. Our PaaS approach is unique because clients don’t have to make tradeoffs between a lightweight referral partnership and building payments infrastructure in-house. Instead, they get the benefits of both worlds: strong unit economics with no upfront costs, plus full ownership and portability of their customer data. Rainforest is led by industry experts, former vertical-SaaS executives, and payments consultants who have spent decades in the payments buyer’s seat. We built Rainforest to be the payments provider we always wanted.
- Website
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rainforestpay.com
External link for Rainforest
- Industry
- Financial Services
- Company size
- 11-50 employees
- Headquarters
- Atlanta, Georgia
- Type
- Privately Held
- Specialties
- embedded payments, payments as a service, financial services, B2B software, payment facilitator, payfac as a service, and platform payments
Locations
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Primary
Get directions
Atlanta, Georgia, US
Employees at Rainforest
Updates
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For vertical SaaS companies launching or re-launching embedded payments, one of the most pressing questions is how much margin you’ll actually earn on embedded payments volume. The answer depends on your revenue recognition model, processing costs, and sell price. In our latest blog post, you'll discover: 💰 Two popular revenue recognition models for embedded payments 📊 Clear breakdown of payment processing costs ⬇️ The biggest opportunity for SaaS platforms to drive down payment processing costs Read the full post here: https://lnkd.in/gR5QGbyd
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🔥 What's Hot in Payments 🔥 Fast Company Turkey Editor in Chief Mehtap Demir lead this exciting panel with Rainforest CEO Joshua Silver, Bolt CEO Justin Grooms, Brite Payments CEO Lena Hackelöer, and Yuno CEO Juan Pablo Ortega at Web Summit. They shared: - How fintech-bank relationships are evolving in the US and globally - The role of fintech in promoting financial inclusion - If physical credit cards are becoming obsolete - How to enable customers to control their own digital data - Visions for the future of payments 📺 You can still catch the full discussion here: https://lnkd.in/g5j8MfNN
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Most payment companies focus on cutting costs, and support is one of the first expenses they cut. Rainforest does the opposite. Today Founder / CEO Joshua Silver spoke at Web Summit on the 3 principles of scalable high-touch support. Watch his presentation (and many more!) here ⬇️ https://lnkd.in/gXykdxKC
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Joshua Silver and Michael C. Bertoni talk growth, customer service, and talent on the latest episode of The SaaS Pulse Show. In this episode, Joshua reveals: - How Rainforest drives growth by taking great care of our customers - The single biggest challenge for business leaders, in any market - Interview questions to identify top talent 🎧 Listen to the whole episode here: https://lnkd.in/gcHxaWDy
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It's tempting to approach embedded payments as an engineering project, but the SaaS companies who double their revenue per user (or more!) achieve this growth by proactively driving adoption and volume with a coordinated go-to-market strategy. Tony Caudill and Joshua Silver dive into go-to-market strategy, how to drive adoption, and the critical role of customer success teams in their Payments and SaaS fireside chat. 📺 Watch (or read) the whole convo here: https://lnkd.in/gyUybnSy
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As a vertical SaaS company launching (or re-launching) embedded payments, choosing the right pricing model for your payments product is critical. Your pricing model will impact: 🤝 how easy or hard it is to sell payments 📊 the percentage of customers who sign up for payments (attach rate) and use payments (adoption rate) 💸 the amount of payment volume they actually process through your platform 💰 the overall profitability of your payments product Learn about the three most common pricing models for embedded payments, and how to choose the RIGHT model for your vertical SaaS business in our new post: https://lnkd.in/gMhQ_xE7
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"If you’re thinking about getting into payments, one of the worst things you can do is go Google it." Tony Caudill and Joshua Silver sat down for a fireside chat on all things payments and SaaS. They covered: 💰 How integrated payments helped Tony's first SaaS business get acquired 📈 Four different approaches to payments and which one drives the most value for vertical SaaS companies and their customers 🚨 The biggest mistake SaaS companies make when adding payments and how to avoid it 📺 Watch or read the full conversation here: https://lnkd.in/gyUybnSy
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🚨 Are you missing out on payments revenue? 🚨 Find out how much revenue (and how to win it) with the Embedded Payments Pricing Guide for vertical SaaS platforms. You’l learn: 📊 3 payments pricing models for vertical SaaS platforms 🎯 The specific price range your customers are willing to pay for embedded payments 🧮 Calculations to determine your payments margin 🛍️ Exactly how to create a winning merchant experience that commands premium prices 🧠 Strategies for launching and optimizing embedded payments in your SaaS product Get the free download: https://lnkd.in/gzDehGxn
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💰 What gross margin should you be earning with embedded payments? 📦 Should you bundle payments with your core SaaS product? 🚛 How do you migrate merchants from a legacy provider to your new embedded payments product? Get the answers to these questions and so much more in the free Embedded Payments Pricing Guide for vertical SaaS platforms Download it now: https://lnkd.in/g_WHG6xt
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