Rally

Today, we’re re-introducing Floor as Rally. New brand, new focus. Same great app & team. Too many people focus on “onboarding the next million users” to web3. Instead, we’re building the product that helps every person already here bring their closest friends along for the ride. The million doesn't matter. The one does. We're out to build a wallet that isn't lonely. That gives you shared experiences. That lets you win (and lose) together. We're doing away with seedphrases, gas fees, complicated funding flows, and browser extensions. You’ll see a new name, but you’re still getting best web3 experience on mobile. Now with incentives and tools to bring onboard your friends. Let's rally 🔥

Your memes In your pocket 🏁

The name “Rally” captures a world of movement and momentum. A market rally fuels excitement as it gains ground. When you rally together, you're uniting and joining forces. To rally against is to stand firm and fight back. Your team rallies in the 9th when they seize victory against all odds. Rallying is about action. It’s kinetic, never static. And with one final polish to our branding (with the help of Otherlife), we’ve brought that energy fully to life. Update your app — it's time to Rally 🏁

ICYMI — our founders Chris Maddern and Christine Hall were on stage at Solana Labs' Breakpoint in Singapore, talking about the revolution of social wallets. Crypto wallets today are stuck in single player mode. Whether its setting one up (and managing self custody for the first time) or transacting (and signing messages on a browser extension), the entire process is nothing short of lonely. We think it doesn't have to be this way: the promise of the decentralized web is one where friends can rally around memes, art, tokens, and crypto. Which is why every view in the app is saturated with your social network: from push notifications about tokens trending among your friends to seeing who's already participated in a mint. Built for us to Rally together 🏁🔥

We're knocking down barriers to getting started in the decentralized web, one by one. This week, we're tackling gas ⛽️ Many users will get their first token from a friend... and whether its USDC or a cute hippo 🦛, often they can't actually *do* anything with that token until they get a second one: the underlying crypto necessary for transacting onchain. That's why Rally pays for swaps & sends on Solana — making it so you can seamlessly get started in web3. Want to try it out? Download the app and swap $5, and you'll see its 🪄 Paid by Rally.

Did you know that Chris Maddern started Rally (fka Floor) to fill a real need he had as he got started in web3? He couldn't find a product that gave him insight into his portfolio across NFTs, tokens, and crypto. So he decided to build one — in public. The tweet that started it all was 3 years ago today. So we're celebrating our anniversary, along with the hundreds of features & hundreds of thousands of users that we've grown to since then. And we're just getting started 🔥

One of the biggest barriers to getting started in web3 is funding. Until today, you had to: open up a custodial account. Link your bank account. Transfer money in. Buy crypto. Wait for the transaction to settle. Transfer it to your web3 wallet. With Rally, you can go from opening the app → funded in less than a minute. ✔️ Built in wallet ✔️ Fund with Apple Pay ✔️ Ready to Rally Powered by MoonPay. Ready, set... go 🔥

ICYMI — Floor is live in Times Square all week 🗽🍎 We love seeing a pink non-custodial social wallet situated perfectly next to a tradfi billboard 👀😈 Thanks to Brex for banking (and supporting) #bigapplebuilders 🙌