RBMA: Revenue Based Marketing Advisors

📣Get ready for 2025 with 𝗖𝗥𝗠 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵 𝘄𝗲𝗲𝗸 on 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗕𝗼𝗼𝘀𝘁: 𝗔 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗼𝗱𝗰𝗮𝘀𝘁!📣 Follow Kerry for first access to expert advice that will set your 2025 up for success! https://lnkd.in/eftSDH-R

Influencer and creator strategies will become increasingly important in 2025. Industry expert, Amanda Knappman, President of Marketing Peace Out Skincare shares her tips for maximizing user generated content by answering the question, 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝘁𝗼 𝗴𝗼 𝗯𝗲𝘆𝗼𝗻𝗱 𝗷𝘂𝘀𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹𝗹𝘆 𝗯𝘂𝗶𝗹𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆? Follow RBMA: Revenue Based Marketing Advisors and Kerry Curran, MBA for more actionable tips for revenue growth in 2025.

Kerry joined Hannah Ajikawo and Revenue Funnel to share recommendations and insights from her 18+ years in B2B enterprise sales and marketing. Be sure to check out the video below!

Kerry Curran, MBA joined forces with the brilliant Hannah Ajikawo for a live episode of Revenue Funnel’s Edge of Growth. Be sure to check out the full episode below!

B2B revenue growth is increasingly challenging. Industry data and experience indicates that the sales cycles have not only gotten longer, but buyers are really in control of which companies make their short list. That being said, there are a lot of ways to shorten the sales cycle, and Hannah Ajikawo and I bring our shared expertise to this conversation tomorrow at noon EST. Be sure to register for the event so that you don't miss out: https://lnkd.in/g-qZZks8

B2B revenue growth is increasingly challenging. Industry data and experience indicates that the sales cycles have not only gotten longer, but buyers are really in control of which companies make their short list. That being said, there are a lot of ways to shorten the sales cycle, and Hannah Ajikawo and I bring our shared expertise to this conversation tomorrow at noon EST. Be sure to register for the event so that you don't miss out: https://lnkd.in/g-qZZks8

In case you missed it, this week is the 🙌𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗕𝗼𝗼𝘀𝘁: 𝗔 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗪𝗲𝗲𝗸🙌 with 𝗙𝗜𝗩𝗘 episodes featuring industry experts! Here are the links to the first two episodes in the series: 𝟭) 𝙁𝙪𝙡𝙡-𝙁𝙪𝙣𝙣𝙚𝙡 𝙄𝙢𝙥𝙖𝙘𝙩: 𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙣𝙜 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝘼𝙘𝙧𝙤𝙨𝙨 𝙔𝙤𝙪𝙧 𝙈𝙚𝙙𝙞𝙖 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮 with Jaime Cohen, Head of U.S. Influencer Marketing, The Goat Agency 𝟮) 𝙏𝙝𝙚 𝙀𝙫𝙤𝙡𝙪𝙩𝙞𝙤𝙣 𝙤𝙛 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: 𝙁𝙧𝙤𝙢 𝙋𝙍 𝙩𝙤 𝙍𝙚𝙫𝙚𝙣𝙪𝙚 𝘿𝙧𝙞𝙫𝙚𝙧 with Danielle Wiley, Founder and CEO, Sway Group Be sure to follow Kerry Curran, MBA for first access to the next three episodes! Curious about influencer or creator marketing for your brand? Send us a message or comment below today and RBMA: Revenue Based Marketing Advisors will help you navigate the best alignment for your brand! #influencer #creator #influencermarketing #creatormarketing #revenuebasedmarketing #revenueboost #podcast #marketing #marketingpodcast

Did you know that aligning your marketing and sales teams can shorten sales cycles and increase win rates for high-value B2B deals? Many companies struggle to close deals faster and grow existing accounts because their marketing and sales efforts aren’t fully integrated How do you align these teams to guide buyers through the decision process? And how can account managers drive Net Revenue Retention (NRR) by acting as strategic partners? Our next episode of Edge of Growth welcomes Kerry Curran, MBA, Fractional CGO and founder at RBMA: Revenue Based Marketing Advisors , to tackle these challenges Here’s what you’ll learn: 🌱 How to align marketing and sales to create a seamless buyer journey 🌱 Strategies to shorten sales cycles and build buyer confidence 🌱 Ways to drive account growth by positioning account managers as strategic partners Don’t miss this episode, packed with practical insights to help you win more deals and grow smarter Click attend and gain the edge you need to grow 👉 Kerry Curran, MBA

📈 Paul Shapiro, SEO industry expert, shares his perspective on the impact of AI on SEO. For his full episode of Revenue Boost: A Marketing podcast, From Traditional Search to AI-Driven Strategies: Future-Proofing Your SEO, with host Kerry Curran, MBA, go to https://lnkd.in/eMTfyMMR

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy  ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: 📈Increased high-quality lead volume 📈Shortened sales cycles 📈Improved close rates With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.