Real Sources Official

Season's Greetings and Appreciation. As the year 2024 comes to a close, we at Real Sources Africa extend our heartfelt gratitude for your unwavering support and trust throughout this remarkable year. Your partnership has been instrumental in our shared mission to connect Africa through trade and drive transformative growth across the continent. Looking ahead to 2025, we are excited about the opportunities that await us and remain committed to fostering innovation, collaboration, and excellence in every endeavor we undertake together. May this holiday season bring you joy, peace, and the warmth of cherished moments with loved ones. Here’s to a prosperous and successful year ahead! African Continental Free Trade Area (AfCFTA) Secretariat TradeMark Africa Kenya National Chamber of Commerce & Industry - Nairobi County Kenya Association of Manufacturers UBA Group UBA Kenya DHL DHL Supply Chain Susan Mang'eni Wycliffe Oparanya The Micro and Small Enterprises Authority (MSEA) Kenya Export Promotion and Branding Agency Roslyn Ng'eno TROPICAL BRANDS PACKING CORPORATION FARMERCHOICE Felisters Gitau Mutugu Ahmed Farah HSC Eva Warigia Dennis Itumbi Korir SingOei Wamkele Mene Christine Nyairo ARTHOME DIGITAL Felix Chege Happy Holidays and Best Wishes, The Real Sources Africa Team

This week, I had the privilege to reflect on my journey during the recently held Presidential Townhall and to consider the immense potential the AfCFTA holds for youth-led enterprises and African trade at large. At Real Sources Official Africa, we’ve not only benefited from the AfCFTA framework but are also actively championing inter-African trade through the TradeConnect Initiative. This groundbreaking initiative aims to ship 1,000 containers over the next 12 months to various African countries, highlighting the strength of Kenyan products on a continental stage—a vision made possible through the unwavering support of our partners African Continental Free Trade Area (AfCFTA) Secretariat, @Ministry of Trade and Industry @Ministry of Co-operatives and SME Development, Kenya Export Promotion and Branding Agency, TradeMark Africa UBA Kenya, Kenya National Chamber of Commerce and Industry, The Micro and Small Enterprises Authority (MSEA),NFT Autoports, DHL, Scan Global Logistics During the session, I emphasized two critical areas that require focused investment to unlock the full potential of intra-African trade and boost Kenya's trade: 1. Market Development: Many African nations remain unaware of the diverse and high-quality products their neighbors manufacture. Addressing this knowledge gap through sustained market development campaigns will be pivotal for boosting intra-African trade. 2. Innovative Trade Finance Solutions By enabling manufacturers to use their products as collateral and leveraging credit guarantee schemes, we can secure payments and drive growth for small and medium enterprises across the continent. I also highlighted the transformative role of empowering youth and women in trade, a cornerstone of the AfCFTA’s protocols. Their participation is not just a moral imperative but a strategic advantage for driving inclusive economic growth. The vision behind the TradeConnect Initiative is clear: to foster meaningful trade connections, empower local businesses, and create sustainable pathways for economic prosperity across Africa. We welcome partnerships that will enable the Tradeconnect Initiative to achieve its mandate. I extend my deepest gratitude to the Office of the President for organizing such impactful forums, which provide a platform to engage on progressive national matters. Felix Chege #Leadership #AfCFTA #TradeConnect #AfricaRising #YouthEmpowerment #WomenInTrade

Today, Real Sources Official is honored to be present at the 2nd Anniversary Celebrations for Hustler Fund. The fund has enabled millions of businesses to access affordable credit. Some Hustler fund numbers at a glance:- ✅️60.5 B has been disbursed ✅️ 24.7M Kenyans have benefitted from this fund ✅️8.6M are repeat borrowers ✅️16.1M are one time borrowers ✅️48% of the beneficiaries are women whereas 52% are men ✅️61.2% of the beneficiaries are youths ✅️48.1 B has been repayed ✅️3.1B has been saved ⏯️✅️Hustler Fund Highlight: H.E President @William Ruto launches Bridge Loan today to increase the credit limit up to 3 times depending on credit score . This facility will also enhance the repayment period from 14days to 30days. Dial *254# to access the loan Congratulations Hon. @Wycliffe Oparanya , Ps Susan Mang'eni , the entire team at @Ministry of Co-operatives and MSMEs Development and partners. Felix Chege The Micro and Small Enterprises Authority (MSEA) #GOK #Hustlerfund #MSMES #Jobs #Creativeeconomy

The 5th Edition of the All Africa IP Summit-Africa was an extraordinary platform for catalyzing discussions around leveraging intellectual property (IP) as a cornerstone of Africa’s economic transformation. This year’s theme, “Intellectual Property Rights: The Catalyst for Sustainable Development Goals in Africa,” resonated profoundly with our mission at Real Sources Africa (RSA)—to champion regional trade integration and innovation-driven growth across the continent. Over the course of the summit, we were inspired by the robust exchange of ideas, particularly on how partnerships can unlock the full potential of the AfCFTA IP Protocol. Practical examples of collaboration, such as certifying GIs for African products like Ethiopian coffee and deploying innovative authenticity tools like blockchain, underscored the role of IP in driving both competitiveness and cultural preservation. These discussions reinforced the critical importance of aligning IP frameworks with Africa's unique economic and cultural aspirations. At RSA, our flagship program, TradeConnect Initiative, has already laid the groundwork for operationalizing these concepts. By fostering partnerships, our resolve is to advocate for IP education, streamlined registration processes, and use our platform as a marketplace for African creators to commercialize their innovations. This summit has further solidified our commitment to scale these efforts, ensuring IP rights empower businesses, protect African heritage, and drive sustainable trade growth. Our deepest gratitude to the International Trade and Research Centre (ITRC) for hosting such an impactful event. To an Africa where intellectual property rights not only protect but also propel our collective prosperity. African Continental Free Trade Area (AfCFTA) Secretariat Sand K. Mba Felix Chege

Last Day at the All Africa IP Summit and we are excited to share insights on IP rights in cross-border trade and enforcement mechanisms. We have so much to learn and do for our people. Protecting our ideas and innovations, our diverse cultures, our symbols, our creativity and our businesses is the very bedrock on which Africa's economy can grow. Felix Chege African Continental Free Trade Area (AfCFTA) Secretariat All Africa IP Summit

Day 2 of the All Africa Intellectual Property Summit and we are privileged to participate in the opening panel to share our experience on the role of partnerships in advancing IP rights within the AfCFTA framework. To follow the sessions virtually click here👇👇 https://lnkd.in/ddN_xPGe #AFCFTA #AllAfricaIPSummit #IP #Protocol #Trade Felix Chege African Continental Free Trade Area (AfCFTA) Secretariat All Africa IP Summit

Great ideas are born in Africa everyday. The big question however remains, are our ideas and innovations well protected to benefit African economies and our people? Real Sources Official represented by our CEO Felix Chege is honored to join this timely collective of intellectual leaders and stakeholders dedicated to ensuring that intellectual property rights become a driving force for sustainable development across our continentAll-Africa Intellectual Property Summit. #IP #AfCFTA #IPRights #Manufacturing #SME African Continental Free Trade Area (AfCFTA) Secretariat All Africa IP Summit

Excited to share that our CEO Felix Chege will be speaking at the 5th Edition of the All Africa Intellectual Property Summit happening in Kigali from 28th-30th November 2024. #Afcfta #IP #Protocols

Our CEO Felix Chege in collaboration with Floice Mukabana -CEO Kenya Export Promotion and Branding Agency presenting on BEEEP Program, TradeConnect Initiative and export opportunities that can be unlocked through AfCFTA for counties at the Quarterly meeting of the County Executive Committee Members in charge of Trade, Investment and Tourism. African Continental Free Trade Area (AfCFTA) Secretariat Haron Ng'eno, MSc

Last Friday, we celebrated the launch of the TransPacific Africa Chamber of Commerce & Industry with an exciting highlight—the signing of an MOU with Real Sources Official. This partnership represents a bold step toward unlocking unparalleled opportunities for businesses across Africa and the TransPacific region. Together, we're paving the way for stronger economic ties, seamless trade relations, and sustainable growth. Excited to see the possibilities this collaboration will bring! Felix Chege #GlobalTrade #EconomicDevelopment #Partnerships #Africa #TransPacific