Redscout

We’re excited to be back at the Howard University School of Business Career Fair! Stop by our booth with Stagwell and Redscout tomorrow to learn more about what we do and meet our Director of People & Culture. See you there!

Our first all-Scout, IRL moment of the new year. Looking forward to a lot more of this in 2025.

We’re fired up to welcome Seattle Reign FC to the Redscout family! As the women’s soccer movement continues to explode around the world, we’re thrilled to help this iconic, original National Women's Soccer League (NWSL) club bring its brand vision and identity to life for maximum impact on and off the pitch.

We don't always get the full team together IRL, but when we do, it's a party! A special thank you to the fabulous Francesca Ferrara and Elizabeth Wirth for wrangling this crew and planning a fantastic party.✨ Ivan Kayser Dan Pratt Ashley Shaffer Rachel J. Lee Alec Cerminaro Sabrina Vanterpool Erica Bond Amanda Glass Alexis Sokol Justin Alicastro Melissa Deckert Katey Hannaby Maddie Lawn Charlotte Baxter Jasmeet Gill Mia Jones Flora Chan Rachael Sherman Ezra Lee Katie Liebeskind (Banaszak) Antonio Serros Lucie Hajian Kailyn Moore

Kailyn Moore and Dan Pratt returned to Parsons School of Design - The New School today to guest lecture on Strategic Design. A big topic? Mastering a critical skill: defining problems well. 🔑 The first step in any successful project. Together, we explored face-value problems vs. true problems. Those that focus on symptoms and outputs vs. those embedded with insight and possibility. Face-Value Problems: → “We aren’t connecting with younger consumers. Help us refresh our image.” → “We want a new brand identity to better stand out among our competitors.” True Problems: → “We created our category, but newer competitors make us seem old, not like the OG.” → “We’re free to visit, but that alone doesn’t make us approachable.” Feel the difference? We’re excited to see how the class bring this lens to life in their projects this semester! Thank you for having us, Michael Sainato and Mark Randall!

Is there an ideal balance between remote and in-person work in 2025? Our CEO, Ivan Kayser, weighed in on this recently given WPP's return to a four-day in-office model, emphasizing that every agency needs to have a policy that's true to their own north star: “We need as many working models as agency cultures,” said Ivan Kayser, CEO of Stagwell’s Redscout, whose work arrangement Kayser describes as “remote first but not remote only” and “a continuous work in progress.” Read his full thoughts in this Digiday story by Tony Case: https://bit.ly/4jmuuZR

What's your biggest marketing prediction for 2025? Our CEO, Ivan Kayser, gave his in a recent interview with Lindsay Rittenhouse at Ad Age: “We’re not in an era of AI or human creativity, we’re in an era of “and.” And the shape of “and” looks like a barbell. On one end, we need powerful, breakthrough, culture-hitting creative ideas in order to standout in an algorithmic era. On the other end, we’ll leverage technology-enabled, AI-fueled platforms to produce and deploy deeply personalized messaging at scale. Successful creative agencies must purposefully invest and build around both ends of the barbell.” Read the full article below!👇

Celebrity and brand partnerships are still packing a punch. Our CEO, Ivan Kayser, shares his thoughts with Modern Retail on the secret to making them impactful. Read the full article here: https://bit.ly/4aeiJk3

What an unforgettable year 2024 was at Redscout! We’re incredibly proud of everything our Scouts and clients achieved last year. As we enter this new year, we’re filled with gratitude and already setting our sights on more creativity and transformation with the best brands in the world. We hope you had a very happy holiday season! CHEERS 🌟 Ivan Kayser Ashley Shaffer Lucie Hajian Kailyn Moore Dan Pratt Christina Sailer Jasmeet Gill Katie Liebeskind (Banaszak) Katey Hannaby Flora Chan Erica Bond Francesca Ferrara Claudia Puerta Taiwo Osibodu Alec Cerminaro Rachael Sherman Rachel J. Lee Alec Cerminaro Sabrina Vanterpool Mia Jones Maddie Lawn Justin Alicastro Q. Mosley, She/hers/her MPS Antonio Serros

Lands’ End was iconic. For a period, it got quiet. But every great brand has another journey in it.
We partnered with Lands' End to help recast their strengths, reset their audience focus, and deliver real results. From refocusing on its strengths to redefining its audiences, Lands’ End is reminding the world what makes it special – with noticeable impact:

 🔥 Strongest YoY stock gains in fashion
 🔥 Attracting new, younger customers
 🔥 Double-digit margin expansion 

 Grateful for our partnership with the team at Lands’ End—proof that great things happen when bold strategy meets a readiness to evolve. 

 Read the full case study here: https://bit.ly/4iCK2Zn Andrew McLean Matt Trainor Stuart Hogue Kym Maas Justin Tidmarsh Megan Hyde Erin McCormick Erin Millin Sidney Schmitz Hilary Schwarz Michael Holahan