RenGen Marketing

We're already on Part 2 of our Master Class Series on the Indie Game Movement Podcast, where we dive deep into a single topic across a few episodes. In this part of the series, we’re focusing on The Importance of Player Engagement, exploring why it’s critical for the success of indie games. In this episode, Patrick Rose uncovers the key elements of engagement, the role of player motivations, and actionable strategies to measure and adapt for sustained player interest. We also share insights into creating meaningful connections with players and ensuring they stay invested in your game. If you're looking to understand how to engage players and build games that resonate, this episode is for you! Listen now: https://lnkd.in/eJGqqdXm #marketing #gamedev #indiedev #gamemarketing #gameindustry #gamedesign #gamedevelopment #motivation

I'm excited to share that today marks the first Master Class Series on the Indie Game Movement Podcast, where we do a deep dive into a particular topic throughout a few episodes. For our first Master Class, I partnered with Patrick Rose to discuss the art of Creating Irresistible Games, kicking off with the topic Overcoming the Challenges of Hooking Your Players. In this episode, we explore how we can understand players better to hook and engage with them while sharing lessons learned, common pitfalls, and other key strategies that capture player interest and build games that resonate. Listen now! https://lnkd.in/eH3AePMY Special thanks to Mustafa Salih Oguz for all of his help and assistance in putting this together! #marketing #business #gamemarketing #gameindustry #gamedev #gamedevelopment #indiedev #gamedesign

So about a month ago, I gave a talk at Indie Game Business sessions on how to resonate with your audience. Considering how many times I've had listeners reach out and ask "How do you find your audience" , I figured this discussion would address that, plus dive a little deeper. So sit back, relax, and let's explore how to find AND connect with your audience and make an impact! Listen now! https://lnkd.in/e9-wqWNk #marketing #indiedev #gamedevelopment #gameindustry #gamemarketing #gamedev #qualitativeanalysis

We get a lot of credit at Maximum Effort for fastversing but not enough has been said about how MNTN is transforming advertising. Mark Douglas and his team have made getting your brand on TV - which is still a magical place for advertisers - as easy as setting up a search campaign. And they continue to break new ground with products like MNTN Matched, matching up advertisers with those who are most likely to take action. This means the commercials deliver 6x more site traffic, 2x more revenue, and 2x lower cost per acquisition. Thank you Fast Company for the recognition of the entire team’s work to innovate advertising for everyone.

Navigating the relationship between game developers and their audience can be tricky, especially when the game is still in production. But as Amanda Vandenburg shares, by aligning marketing strategies with community needs, you can build authentic connections and drive engagement, even during development. In this episode, we uncover: - Effective marketing strategies for game developers. - Building authentic connections with your community. - Engaging players while your game is still in production. Listen now! https://lnkd.in/eVgBn33P #indiedev #gamedevelopment #gameindustry #marketing #communitymanagement #gamedev #playerengagement

"It must be a partnership built on trust." I couldn't agree more Unity https://lnkd.in/dAr2PMmR

The one thing I want all indie studios to know about demand. (read only if you want to truly stand out) TLDR: Surface trends won't cut it; dig deeper into player needs. 1. Don’t Just Follow Trends - High-demand genres are tempting, but risky. - Slapping a “new hook” on trends won’t guarantee success. - Understand the underlying reasons for the trend’s popularity. 2. Understand True Player Pain and Fulfillment - Players are driven by deeper emotional needs. - Pain points and fulfillment trump trending genres. - Address these needs to create a lasting connection. 3. Exceed Player Expectations - Go beyond meeting demand; aim to surpass it. - Dig into what players truly want, not just what’s popular. - Surpassing expectations sets your game apart. Then: - Identify specific player frustrations. - Explore what fulfills your audience emotionally. - Align your game design with these insights. - Challenge the high-demand genre mentality. - Focus on deep player connections. This way, your game will not only meet demand but exceed it. Making a hit game is very hard to do. You need insights and creativity. You can meet market demand by just doing step 2. But when you exceed it… You’ll truly stand out. P.S. If you’re struggling to stand out, DM me. I'm here to help!