Repabl

This is a true personal story... Sadly, yesterday I too became a victim of account takeover fraud A fraudster hijacked my travel points and loyalty status! Like many professionals, I have several hotel loyalty programs I only discovered the issue when I went to book travel *** My password no longer worked (I use a password manager) *** Password reset didn’t work (I hadn't changed my email) I called customer service, they said "I" called them on February 14 to merge the account with a new one (I did not) Based on that one call, the hotel moved all my points and my closed account The hotel failed to verify my identity as they don't have proper #idv Here’s how the scam worked: 1/ Fraudster obtained my loyalty number, my suspicion is an insider at a previous stay 2/ Fraudster associated my loyalty number with an actual paid hotel stay, somewhere I've never been 3/ Fraudster contacted customer service, claiming they had created a duplicate loyalty account by mistake 4/ Hotel used knowledge questions like “what was your last paid stay?” to confirm identity 5/ Fraudster knew this info since they had stayed there! 6/ Hotel transferred my points into a new account and closed my previous one I never received a notification of any account changes! *** Hotel rep confirmed the new account didn’t match my address, it was in a new state I've never lived *** Hotel rep confirmed the new account didn’t match my email, it was an email I’ve never used I waited on the customer service line for over an hour, the rep checked in with me a few times, then the line went dead I called back again, I got a new rep, I explained the situation (again) After another hour, the second rep apologized, then restored my account & points Their excuse: it was just an "agent error" I asked how I can prevent it from happening again: they don't have #MFA Their solution: we check caller ID to make sure its you calling 🤦♂️ Arkose Labs, Kount, an Equifax Company, SEON, and Experian have all written blog posts about #loyaltyprogramfraud Loyalty Pros, there are better solutions than #KBA and "agent errors" *** Keep an eye on your loyalty points, folks! *** #ato #mfa #insiderfraud #loyaltyfraud #accountakeover #travel #hotels (this is an international hotel chain with $15B+ marketcap)

Connect vs. follow - which is best? LinkedIn offers two ways for professionals to engage on the platform 🤝 Connections are two-way relationships 📢 Followers are one-way 🤝 Connections increase your network 📢 Followers amplify your audience reach 🤝 Connections max out at 30,000 📢 Followers don't currently have a cap If your goal is to build a professional audience, Repabl recommends your Follower:Connection ratio be at least 2x or higher to maximize engagement What’s your take? Do you prioritize connections or followers? Share your thoughts in the comments! 👇 #Networking #ProfessionalGrowth #LinkedInConnections

Are you familiar with the 7-11-4 rule? Google created the rule based on their understanding of digital consumer behavior It is connected to a concept they call "Zero Moment of Truth" The rule suggests that before a consumer makes a purchase, they need to interact with a business or brand for seven hours across 11 touch points in four different locations This concept can also apply to #personalbranding and #networking ✅ 7 hours consuming your content, writing, videos, or podcasts ✅ 11 interactions across your ads, your website, social media platforms, email newsletters, brochures, reviews ✅ 4 different places such as a website, social media profile, and in-person The power of the 7-11-4 rule is that it doesn’t have to be in real-time or interactive Your prospective clients, partners, or employees can build familiarity with you and your personal brand on auto-pilot You just have to put yourself out there! For more tips on building a professional audience, follow Repabl #getrepabl #branding #zmot

Are you just starting your professional audience building journey? Are you intimidated by your low follower count? Whether you have 1,000 or 10,000 or 100,000 followers... everyone started somewhere! With the right content and messaging, even smaller numbers can add up to BIG engagement Your audience might be bigger than you think! Check out this crowd size visualizer (image credit: https://lnkd.in/gYrvBCKW) #audiencebuilding #personalbranding #getrepabl

What do Oprah, Elon, Taylor, and Mark Zuckerberg have in common? Besides being super successful moguls & masters of their craft (and billionaires), they all understand the power of #branding **** "Let excellence be your brand... When you are excellent, you become unforgettable. Doing the right thing, even when nobody knows you're doing the right thing will always bring the right thing to you." - Oprah **** "Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product." – Elon **** "Just be yourself, there is no one better." - Taylor **** "Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to." - Mark Zuckerberg **** You don't have to be a billionaire to have a stellar #personalbrand! And if you don't have a #personalbrand, that's IS your personal brand! #getrepabl

Are you #opentowork? Or, are you a creator or founder looking to build your professional audience? We're running a FREE five-week virtual accelerator and have a few slots left in our August cohort Complete this brief application and join the group: https://lnkd.in/eAweUzs4 #personalbranding #onlinereputation #getrepabl

Are you a creator, founder, or business executive? Do you actively manage your #personalbrand or #digitalreputation? Your personal brand exists whether you manage it or not! Your brand endures beyond your current job, project, or company Repabl is your partner in professional audience building, we help busy professionals amplify their business voice We're ramping services and will be sharing valuable tips & content - follow us to level your #digitalidentity #getrepabl