Revella

We think it’s amazing brands can reach new heights with the help of influencers but, if your brand sucks, all that money will be a bad investment. Obviously, there’s room for mistakes and things you can’t control, but if you have these 4 basic things in place, your customer will be understanding and in some cases, advocate for you. We know, it’s not easy. It’s like when the doctor tells you that for you to get healthy, you have to eat better.  It takes discipline.

Most consumers trust recommendations from friends and family and allow it to drive their purchasing decisions. For this reason, it is extremely important to work on your brand's reputation and always exceed your customer's expectations.

Instead of using greenwashing to sell your products, try this instead: - Make real changes and implement eco-friendly efforts - Be very transparent and detailed when communicating these efforts. Ex: we use recycled materials vs. we are a green brand - Seek ways to substantiate your claims, show your customers your efforts!

The world is becoming more environmentally conscious everyday. We are developing good judgment and research skills so we are able to discern when a brand is actually putting in the effort to work towards sustainability.  So why lie? Make real changes in your brand and be transparent with your audience. They will appreciate your honest efforts, leading to new possible consumers and brand loyalty. #sustainability #brandloyalty

It’s no secret that being a green company does attract clients, but greenwashing can have real negative results. If you are a company working on sustainability make sure you can stand by your claims and learn to communicate in a real, honest way.

If you own a skincare brand you should NOT be using fear-based advertising. No, your customers face will not fall off if they don’t use your serum, nor will they get ten new wrinkles per day they don’t apply it AM/PM 😂 If you own a fitness brand you should NOT be using fear-based advertising. No, people won’t gain seven pounds a week if they choose to eat bread instead of drinking your shakes, nor will their worth be compromised if they don’t reach their weight goals at the end of the month 🫠 It’s ok to use fear-based advertising only when you’re actually working to save people’s lives, not when selling retinol. Period. PD. Check out our last 2 posts for context 😬

While fear-based advertising works, it can have a negative impact on our audience. Here are some of our recommendations on how to embrace more ethical alternatives: 🍄 Focus on highlighting your product’s benefits. Solve problems without exploiting fears or creating unnecessary panic. 🍄 Educate consumers about their choices. Provide clear, factual information to empower informed decisions. Today, consumers value transparency. Ethical advertising builds credibility and fosters lasting customer relationships. Contact us if you’re not sure about your current brand’s messaging. We get it, it’s not easy… So far, advertising  has not set a good example, but your brand can be part of the change!

Creating a fear out of thin air, was the advertising technique used by Gerald Lambert (a century ago) to sell Listerine and it’s still implemented successfully by many brands. We think it’s important to stop trying to sell through fear and insecurities. We as marketers and advertisers can do better and still make sales. Do you agree? P.S. We will talk about fear and advertising in our next post. Source:  Casimir, Jon (2010). The Gruen Transfer. HarperCollins Publishers. 

All strategies must be tested, tweaked and tested again. Only then will you be able to understand what works and be able to make more accurate projections.

Here are 5 useful ideas your company can implement if you are looking to start working towards sustainability.