Revenue Revelry

Receipts. You’ll be hearing more and more about it as the year goes on and it gets super saturated here. What does “receipts” mean? Finding people you align with because they have insights you find valuable, actionable or that intrigue you. Unfollowing those who cause too much noise in your feed. Sorting through what tid bits you can take that actually move the needle for your team and your business. At the Revenue Revelry event in November, Leslie Venetz asked me to present and I was honored. I dropped value on how traditionally, sellers are trained to hand over all the product information to buyers and then wonder why buyers ghost. It’s because we didn’t get any of their problem information, data, have no understanding of their world - yet they got it all from us (your product info)upfront. Why do they need your team? Shared a template I’ll be diving into during the Revolt (info coming soon - yes it’s free) on re-engaging your buyers. Melinda Mathews was at the Nov event, took notes, took it back to her team and sent me this. Receipts tell a story - ask for them! Ps. Inspired by Chris 🦄 Cicconi’s post today.

Want to join us in April? Secure your ticket now: https://lnkd.in/gh-cEAAP

What we're reading in 2025: Directional Living: A Transformational Guide to Fulfillment in Work and Life by Megan Hellerer Supremacy: Ai, Chatgpt, and the Race That Will Change the World by Parmy Olson Thinking, Fast and Slow by @Daniel Kahneman The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity and Will Determine the Fate of the Human Race by Daniel Z. Lieberman, MD & @Michael E. Long Expect to Win: 10 Proven Strategies for Thriving in the Workplace by Carla Harris Big Magic: Creative Living Beyond Fear by @Elizabeth Gilbert Ask for More: 10 Questions to Negotiate Anything by Alexandra Carter Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms by Shellye Archambeau Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown Say More about That: ...and Other Ways to Speak Up, Push Back, and Advocate for Yourself and Others by Amber Cabral Can't Hurt Me: Master Your Mind and Defy the Odds by @David Goggins Slow Productivity: The Lost Art of Accomplishment Without Burnout by @Cal Newport WHY JOIN? - Business Book Club meets on the first Tuesday of the month at 6 pm EST on a private Zoom for an intimate, vulnerable discussion focused on growing into our favorite version of ourselves. - Business Book Club highlights historically underrepresented authors ensuring the majority of the books we select are written by Women or Authors of Color. Learn more at www.lesliesbookclub.com

I've dreamed of writing a book since I was a child. I wrote quite a few short stories. As an adult, I thought maybe I'd write a cookbook or a fictional mystery in retirement. It was a dream, but not a goal. Five years ago, it became a goal. A passion. Five years ago, Andy Paul asked me when I was going to write a book. I sheepishly giggled and said, "Me? Hasn't everything that already needs to be said about sales been written?" Andy patiently guided me to the realization that a lot of sales books have been written, but none by me. He challenged me to pull all the sales & business books off my shelves and identify which were written by women or even had a female co-author. Color me embarrassed. It was 10%, maybe 15% of the books on my shelf. I sat with that dual realization. First, acknowledging that while I was claiming to be an advocate for women in sales, I was still consuming too little content written by women. *** This was actually the catalyst to start Business Book Club, which highlights historically underrepresented authors and is starting its 4th year in 2025 *** Second, that I do have a unique POV. One I had recently started gently exploring by sharing a few one-off posts on LinkedIn, but that I'd already shared with hundreds of sellers (both my own reps and the teams I was training via my side hustle). Years earlier, I'd started developing #EarnTheRight as my sales philosophy. It was the best way to describe how I approached sales and encouraged others to see sales as an honorable profession—a true craft. Working with external sales teams pushed me to do more naming—naming my frameworks, mindsets, and overall approach to selling. I continued to refine EARN but didn't think it would become a book. At the time, I was writing a book called The Art of Trying Again. It was my first attempt at non-fiction writing. It turned out to be the wrong book. Maybe Future Leslie will find this project again. I tried again in 2023, but the outcome felt more like a playbook. I wanted a B2C product but couldn't get my head around selling a sales course to teach other sellers how to sell... Instead, I launched Revenue Revelry to create a B2B play. Which, like #BusinessBookClub, amplifies the voices of folks who have been historically underrepresented on the stage at B2B sales events. In Jan 2024, I committed to writing a book that shared my unique POV as an IC, Sales Leader, & Founder. I knew the topic was how to apply EARN to Top of Funnel activities. The combination of my absolute passion for outbound and my deep belief that there is a better way to do it. It was years in the making. Many false starts. Book aspirations that turned into other projects that fill my cup and finally last month I delivered an 82,000-word manuscript to my publisher. I can't wait to share it with you in 2025. If you want to be part of the launch, sign up here: https://lnkd.in/gUNigKpU

Your dreams may be what's holding you back. Sales professionals are ambitious by nature. They have big dreams, whether it’s exceeding quota, hitting accelerators, or advancing their careers. Dreams are not the same as goals. Too many folks have big dreams and when they don’t have a clear path to execution, they remain confused about why their dreams never come true. During my PATH Goal Setting workshop, I often start by asking: Is your team aligning their actions with their aspirations? For many, the answer is no. Without a framework, it’s easy for reps to lose focus, feel overwhelmed, or chase goals that aren’t realistic or actionable. That’s why I developed the PATH framework. PATH takes reps from "I have an aspiration" to "I have a specific set of daily and weekly actions that guarantee I will achieve my goal." The difference is incredible. This workshop is more than inspirational—it’s practical. Your team will walk away with tools they can use immediately, like backcasting techniques to break big goals into manageable steps and strategies to stay accountable to micro-actions. By the end of the session, reps leave feeling clear, confident and focused on what they need to do to achieve their goals. They’ll have a plan they can start implementing right away—one that feels both exciting and achievable. 📌 Looking for an inspirational topic for your SKO? My PATH Goal Setting workshop is a hit. I’ve shared this framework at events like Surf and Sales, Women in Sales Retreat, Revenue Revelry Yoga x Goal Setting workshop, and many corporate meetings. DM me if you’d like to talk about how to empower your team to align their actions with their aspirations.

It was an honor sponsoring Leslie Venetz's sales training summit in Denver, "Revenue Revelry"! The feedback has been incredible. Leaders walked away having learned so many amazing insights. We love the mission behind Leslie's sales training series and wish her the best of luck with her next one taking place in AZ! We highly recommend signing up, if you live around the area. This is a can't miss micro-event for sales leaders looking to up their game by surround themselves with the best of best for a day of hands on training. Leslie Venetz, thanks again for the opportunity to support such a wonderful community. We're blessed. #revenuerevelry #sales #revenue #signals #data

3 email openers that devastate your open rates & why they don't work: 1. “I hope you’re well…” This is filler. Prospects don’t need small talk—they need relevance. 2. “My name is…” It’s too soon to talk about you—start with value. 3. “I just wanted to…” Shows uncertainty. Instead, state your purpose with confidence. What’s your biggest cold sales email ICK? #coldoutreach #salesemail #salescopywriting #coldemail

TFW: You lead a PATH Goal Setting workshop to help attendees create a set of micro-actions to bring their dreams alive and get this feedback. The results are resulting! Massive congrats to Katie Chatterton, MBA for doing the work. I LOVE LOVE LOVE leading PATH goal setting workshop. I've had the chance to lead it for my own team as well as many other corporate teams. More recently, I've had the chance to bring it to groups like The Surf and Sales Summit, Yoga x Goal Setting with Revenue Revelry, and Women in Sales. The impact that a single 90-minute workshop can have on the lives of attendees is the reason I do this work. There's a catch- The workshop is great & the PATH Framework is strong, but it's just a tool. Tools only work when used. Every bit of credit for the value of this workshop goes to the folks who take what they've learned and apply it. Cheers to align our actions with our aspirations!! P.S. If you're looking for an inspirational but practical session to add to your 2025 SKO, DM me so we can see if this PATH workshop is right for your team.

What type of mindfulness, movement and merriment events would you like to see Revenue Revelry help bring to Chicago next?!!

Another beautiful Revenue Revelry event rooted in mindfulness movement and merriment 💙