Revenue Revelry reposted this
I've dreamed of writing a book since I was a child. I wrote quite a few short stories. As an adult, I thought maybe I'd write a cookbook or a fictional mystery in retirement. It was a dream, but not a goal. Five years ago, it became a goal. A passion. Five years ago, Andy Paul asked me when I was going to write a book. I sheepishly giggled and said, "Me? Hasn't everything that already needs to be said about sales been written?" Andy patiently guided me to the realization that a lot of sales books have been written, but none by me. He challenged me to pull all the sales & business books off my shelves and identify which were written by women or even had a female co-author. Color me embarrassed. It was 10%, maybe 15% of the books on my shelf. I sat with that dual realization. First, acknowledging that while I was claiming to be an advocate for women in sales, I was still consuming too little content written by women. *** This was actually the catalyst to start Business Book Club, which highlights historically underrepresented authors and is starting its 4th year in 2025 *** Second, that I do have a unique POV. One I had recently started gently exploring by sharing a few one-off posts on LinkedIn, but that I'd already shared with hundreds of sellers (both my own reps and the teams I was training via my side hustle). Years earlier, I'd started developing #EarnTheRight as my sales philosophy. It was the best way to describe how I approached sales and encouraged others to see sales as an honorable profession—a true craft. Working with external sales teams pushed me to do more naming—naming my frameworks, mindsets, and overall approach to selling. I continued to refine EARN but didn't think it would become a book. At the time, I was writing a book called The Art of Trying Again. It was my first attempt at non-fiction writing. It turned out to be the wrong book. Maybe Future Leslie will find this project again. I tried again in 2023, but the outcome felt more like a playbook. I wanted a B2C product but couldn't get my head around selling a sales course to teach other sellers how to sell... Instead, I launched Revenue Revelry to create a B2B play. Which, like #BusinessBookClub, amplifies the voices of folks who have been historically underrepresented on the stage at B2B sales events. In Jan 2024, I committed to writing a book that shared my unique POV as an IC, Sales Leader, & Founder. I knew the topic was how to apply EARN to Top of Funnel activities. The combination of my absolute passion for outbound and my deep belief that there is a better way to do it. It was years in the making. Many false starts. Book aspirations that turned into other projects that fill my cup and finally last month I delivered an 82,000-word manuscript to my publisher. I can't wait to share it with you in 2025. If you want to be part of the launch, sign up here: https://lnkd.in/gUNigKpU