RevenueCat

🚀 𝗛𝗼𝘄 𝗩𝟭 𝗦𝗽𝗼𝗿𝘁𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝟵𝟬% 𝗴𝗿𝗼𝘄𝘁𝗵 When Alex Prasad, CEO of V1 Sports, transitioned the app from freemium to paid subscriptions, the team faced some tough challenges—negative reviews, customer pushback, and a major business model shift. But within 12 months, revenue increased by 90%. How? 👉 𝗔 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Freemium is often the most complicated monetization model. Switching to paid subscriptions with free trials helped streamline the offering. 👉 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: Negative reviews provided insights to better refine messaging and user experience. 👉 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘂𝘀𝗲𝗿𝘀: Understanding ideal customers allowed V1 Sports to build tailored solutions that delivered clear, lasting value. 💡 Simplifying isn’t just easier—it works. Alex shared the full story (and lessons learned) with David Barnard on the latest Sub Club podcast. 🎧 Search for Sub Club wherever you get your podcasts - or find the links in the comments 👇 #AppGrowth #SubscriptionApps

𝗛𝗼𝘄 𝗰𝗮𝗻 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗮𝗽𝗽𝘀 𝘁𝗵𝗿𝗶𝘃𝗲 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱’𝘀 𝗺𝗼𝘀𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗮𝗱 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺? In just nine months, TikTok reached 100 million monthly active users—a milestone that took Meta nearly five years. With over 1.6 billion monthly active users today, its growth isn’t slowing down. But how can subscription apps capitalize on this unique platform? Beyond the sheer scale, TikTok’s ecosystem offers something few others can match: high engagement. Users spend more time here than on any other social platform, and its creative-first approach forces advertisers to rethink how they connect with audiences. For subscription apps, TikTok’s potential lies in three key areas: 1️⃣ 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆: Over 75% of TikTok users are 24 or older, with significant purchasing power. The myth that TikTok is just for teens has long been debunked. 2️⃣ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: TikTok rewards content that doesn’t look like an ad. Whether it’s user-generated videos or unconventional hooks, the platform thrives on authenticity. 3️⃣ 𝗚𝗹𝗼𝗯𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆: Emerging markets like Indonesia and Brazil are proving especially fertile for user acquisition campaigns. But it’s not all smooth sailing. TikTok ads are known for performance volatility, and creative production costs can run high. For developers willing to experiment, however, the returns can be transformative. Subscription apps are finding innovative ways to navigate TikTok’s learning curve—and seeing success across industries, from productivity tools to fitness apps. 💡 To learn more about making the most of TikTok Ads, check out Lucas Moscon's ultimate guide — link in the comments. 📺 Want to reach more people with organic content? Join Joseph Choi, Lotts Ezeike and David Barnard on December 4th for our live webinar, "How to go viral on TikTok: A live creative strategy jam", where we’ll brainstorm viral TikTok strategies tailored to YOUR app. Link also below 👇 #TikTok #AppGrowth

🚨 New Integration! 🚨 You can now send your subscription event data from RevenueCat directly into TelemetryDeck for building new insights in your TelemetryDeck dashboard! 📊 Adding the integration is easy in the RevenueCat dashboard! Check out TelemetryDeck's announcement post for more details 👇

What if your lifecycle marketing campaigns were leaving money on the table? NEW blog by Vahe Baghdasaryan: https://lnkd.in/e8FeEdA8 Most subscription apps focus on engagement, but the real growth opportunity lies in revenue retention—and it’s often overlooked. 🚨 Did you know apps like Calm and Flo Health Inc. use lifecycle marketing to win back canceled subscriptions with strategies like these: ✅ Extend trials dynamically after cancellations (e.g., one-week offers tailored to user behavior). ✅ Target "canceled-but-active" subs with 2-year upgrade discounts for immediate revenue. ✅ Drive urgency with personalized offers for recently expired trials or subscriptions. Vahe Baghdasaryan, Growth Manager at Flo Health, breaks it all down in his blog—plus, he shares how these strategies drove a 10% revenue boost at CoinStats. 💬 Which of these tactics would you test first? Let us know in the comments!

Join us for 10 years of Google app campaigns insight in 1 hour with expert Ashley Black. 👇 Ashley Black, a former Google insider with over 10 years of experience, will walk you through key strategies for optimizing creatives, bidding, and understanding the algorithm that powers app campaigns on iOS and Android. You'll also have a chance to ask Ashley your questions in a Q&A segment. When: 📅 December 10 2024 ⏰ 10am PST / 1pm EST / 7pm CET What you'll learn: 🔸 Key differences between iOS and Android campaigns 🔸 Best practices for crafting effective creative assets 🔸 Insights into Google’s algorithm, bidding, and scaling 🔸 Hidden features like App Placement Reports and SKAdNetwork reporting 🔸 Actionable tips you can implement immediately 🔗 Register now: https://lnkd.in/eMqB9bs4 #googleappcampaigns #appgrowth

🚀 Win $15,000 + Expert Help to Grow Your App’s Revenue! 🚀 We’re thrilled to announce the #RCGrowthChallenge, a unique giveaway, presenting one lucky winner with the opportunity to: 🎯 Work with Steve P. Young, a top app growth expert, for 3 months 💸 Leverage $15,000 in ad spend, funded by RevenueCat 📈 Share your journey on Sub Club with David Barnard, blogposts, videos, and more This isn’t just a giveaway—it’s a potential game-changer for your app. Whether you need help with ASO, paywall design, user acquisition, or lifecycle marketing, this challenge is your chance to level up with hands-on guidance AND the resources to make it happen Who Should Apply? RevenueCat users who: ✅ Have an interesting growth challenge we can tackle together ✅ Are comfortable sharing metrics, strategies, and results publicly ✅ Are ready to scale their app and learn from top industry experts How to Enter: 1️⃣ Complete the application form: https://rev.cat/rcgc_form 2️⃣ Post on social media (your favorite platform) explaining why your app should be selected. Tag RevenueCat and use #RCGrowthChallenge Applications are open now and close on November 29, 2024 The winner will be notified privately on December 2 and announced publicly during our webinar “How to go viral on TikTok: A live creative strategy jam”, on December 4 Check out all the details and key dates here: https://lnkd.in/eNhXqqjj This is your chance to work with the best, unlock resources to fuel your app’s growth, and inspire a community of developers along the way. Don’t wait—apply now and make 2025 your breakout year! 🚀 #AppGrowth #MobileApps #RevenueCat #RCGrowthChallenge

Black Friday is only 2 weeks away! 🎁 Which means it's time to get your mobile apps ready for one of the biggest sales events of the year 😁 Charlie Chapman has you covered with a new video showing 3 methods for running a holiday sale for iOS apps 👇 https://lnkd.in/gjuZGzaz

Want to cut down your refunds by 1/3 with the press of a single button? 💸 Whenever a user requests a refund via the App Store, RevenueCat now automatically sends information to Apple on that user's behaviours in your app, including: * What did they buy? * Did they trial the purchase first? * How long ago was the purchase? * And more! Combined with a suggested resolution from you (grant the refund, decline, etc), Apple uses the context to decide on what to do with the refund request. The impact? Just ask Dipsea—by letting RevenueCat handle their refund requests, they saw a 36% drop in refund rates in just two weeks! Learn how you can save time and protect your revenue with seamless, automated refund handling. 👇 https://lnkd.in/dwDfrthS

Learn how AI-powered ad creation can simplify your workflow and boost results for your app. Curious about how generative AI can transform your approach to your user acquisition? Join us in this hands-on webinar to explore the practical power of AI-driven ad creation. Through live demos and real-world examples, we’ll discuss how tools like Captions can help you create scroll-stopping, brand-ready ads. From generating ads to refining and running successful campaigns, this session covers practical strategies you can apply to enhance your mobile marketing.

Everything you need to know about using TikTok for app growth, with Joseph Choi 🎙️ Joseph is a former e-commerce marketer turned app growth expert. Now, as a product manager, he helps app developers achieve viral success on TikTok. In this Sub Club podcast conversation with David Barnard, we dig into: 🔸 Why TikTok is a unique platform for apps looking to grow from zero users 🔸 How to create content that’s designed to go viral 🔸 The power of micro-influencers on TikTok 🔸 E-commerce strategies that work for apps 🔸 How to work with TikTok’s algorithm to build audiences fast 🔸 Much more! Listen now 👇 • YouTube: https://lnkd.in/eg9MA6cN • Spotify/Apple: https://lnkd.in/euVMd9n5 Some takeaways: 1️⃣ TikTok’s “For You” page gives apps massive reach potential — You can grow quickly on TikTok without needing a following. The right content can bring in thousands of users. 2️⃣ Don’t underestimate micro-influencers. While they have smaller followings, micro-influencers often have highly engaged audiences. Their authenticity resonates deeply, often delivering higher ROI than big-name influencers. 3️⃣ Content matters most. TikTok’s algorithm rewards engaging content, not follower counts. Keep testing and refining content until you find what resonates. 4️⃣ E-commerce playbooks apply to apps, too. Borrow tactics like limited-time offers, viral challenges, and influencer partnerships to drive downloads and subscriptions. 5️⃣ Keep your calls to action subtle. Instead of a hard sell, creators can introduce your app as a “hack” or a “top tool,” making it feel more natural. #AppGrowth #TikTokMarketing