Right Mix Marketing

Here’s a 4-layer approach to starting a successful SEO project. Knowing what to tackle first can make or break a strategy. Deciding where to begin or where to focus is crucial. Breaking it down into 4 actionable layers simplifies the process: 1️⃣ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗪𝗵𝘆 What brought the business to this point? Is it pain points, growth goals, or a need for better ROI? 2️⃣ 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 SEO doesn’t mean reinventing the wheel. Study what competitors are doing to dominate and uncover opportunity gaps. 3️⃣ 𝗔𝘂𝗱𝗶𝘁 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 Is there a team in place, or are you starting solo? Assess your resources —team, tools, and budget— for a realistic plan. 4️⃣ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗣𝗹𝗮𝗻 Map out milestones: 1-month, 3-month, 6-month, and 12-month goals. Define metrics for success and adjust strategies as the data rolls in. The best SEO strategies start with clarity and alignment. Master these layers, and you’ll set yourself —and your clients— up for long-term success. What’s your go-to approach for kicking off an SEO project?

We've created 100s of SaaS landing pages that (1) rank in Google and (2) convert traffic into customers. Here's the landing page plan we follow: 1. Hero section Company logo: Ensure branding is immediately visible. Headline: Benefit-driven headline that captures attention and clearly states the (compelling) value proposition. E.g. "Discover and create the best LinkedIn content" Subheadline: Supporting statement that adds further clarity to the headline. E.g. "Kleo is the free browser extension that helps you easily find inspiration and create content on LinkedIn." Primary CTA: Button that stands out and guides the user to the desired next step. E.g. "Install on Chrome" Social proof: Show that people like the reader are also using the product (and how many). E.g. "Loved by 27,000 LinkedIn users" (include visuals like user images or logos) Image or video: Add an image, video, or GIF that visually communicates the product in action, making it easy for users to understand how it works. 2. Benefits section Key benefits: Show the main benefits of the product and give a brief description of the features that achieve this. E.g. "Study any creator’s content. Zoom in on your favourite creators to get better insight into their content and standout posts." Supporting visuals: Include images to reinforce the benefits and showcase the product in action. 3. More social proof Testimonials: Include quotes from satisfied customers to increase authenticity. Trust signals: Add logos of well-known brands or individual users to further establish credibility. E.g. "Trusted by 1,000+ teams worldwide" 4. FAQ section Address the most frequently asked questions to overcome any objections. E.g. "Is Kleo detected by LinkedIn?" Use Google autosuggest, keyword research tools, and search modifiers to find SEO-focused questions to further optimise for your target keyword(s). E.g. "Why is Kleo the best LinkedIn content tool?" 5. Final call to action (CTA) Encourage users to take immediate action. E.g. "Start using Kleo for free" 6. Internal linking Links to related features: Provide links to other feature pages to keep users exploring. E.g. “See how you can preview posts with Kleo" Make sure to also link to the new landing page from other pages with optimised anchor text. 7. Mobile optimisation Ensure the landing page is fully optimised for mobile users with quick load times, easy navigation, and mobile-friendly CTAs. 8. Footer section Contact information: Include contact details like email, phone number, and address or a link to support. Legal information: Provide links to important pages such as Privacy Policy and Terms of Service. 9. Repeat for every feature We created 8 of these feature pages for a B2B SaaS company a few months ago. They now: - Rank for searches directly looking for their product - Get 20,000+ "warm" SEO traffic per month It really works.