Marketing Tip 008 – Use humour to create emotional connection and memorability.
Laughter can be a powerful tactic.
We often use humour instinctively in our daily interactions. To bond with family and friends, break the ice in a meeting or speaking to a large audience. It makes sense then to use humour appropriately in your advertising and messaging .
The general lack of humour in recent advertising has been discussed widely by commentators, here’s 5 reasons why having a laugh can be good marketing medicine.
1️⃣ Emotional Connection - Humour evokes positive emotions, making your audience more likely to remember your brand and message. There’s evidence that emotional experiences and messages are more easily stored in the long-term memory structures of our brain.
2️⃣ Viral Potential - Funny content is highly shareable. People love to spread joy, and a humorous ad is more likely to be shared, increasing your reach organically.
3️⃣ Humanises Your Brand - Humour makes your brand more relatable and approachable. It shows that there are real people behind the scenes who understand and can connect with their audience on a personal level.
4️⃣ Breaks Through the Clutter - In a sea of sameness, a well-executed joke can cut through the noise. It grabs attention and makes your message stand out in a crowded marketplace.
5️⃣ Encourages Engagement - People are more likely to engage with content that entertains them. Humour invites comments, likes, and shares, fostering a community around your brand.
We must be careful with humour though, taking account of cultural differences, social norms and your brand personality. Know your audience, know your market and exercise good judgment.
What is your long-time favourite funny commercial?
Some thought starters - Old Spice, Specsavers, Budget Direct, Liquid Death? Remember the rail safety campaign 'Dumb ways to die' or 'Toyota’s ‘Bugger’ commercial?
#Marketing #MarketingStrategy #BrandStrategy #Humour #Advertising
