Rockway Exhibits + Events

Tobacco Free Florida's 𝘐𝘯 𝘛𝘩𝘦 𝘊𝘶𝘵 activation was the highlight of the weekend at the Florida Classic Fan Fest! 🏈✂️💈 Barbershops are so much more than places to freshen up—they’re community hubs for connection, support, and conversation. For this activation, we created a fully equipped outdoor barbershop, complete with styling stations, mirrors, a waiting area, and, of course, the iconic rotating barber poles that brought the whole space to life! The response was incredible—this pop-up stood out as a fun, practical offering that sparked meaningful conversations about Tobacco Free Florida’s mission. It was such a rewarding project to bring to life and to see it resonate with attendees! 👉 Learn more about this amazing initiative here:https://lnkd.in/eqTX8rSr #TodayatRockway #PopUpBarbershop #TobaccoFreeFlorida #FloridaClassic #HBCUExcellence #CommunityEngagement #LiveEvents #EventDesign

If you’re treating events as one-off moments, you’re missing the bigger picture. Events are not just a single point in time—they’re dynamic touchpoints that integrate with sales, marketing, and your overall strategy. Whether it’s a first impression, a pivotal moment in the middle of a deal, or the final push to close, events act as catalysts. They accelerate momentum and bridge gaps, transforming interactions into outcomes. But the key lies in how you leverage them. Watch the clip to see how shifting your mindset can turn events into ROI-driving opportunities, not just transactional occasions. Tune in to the full episode: 112 | "The 2 Biggest Pain Points In Events & How To Handle Them + Weekly Insights" 🎧: https://lnkd.in/dQUGdtHc #EventMarketing #Events #Tradeshows #Podcast #EventProfs #SalesAlignment #TouchpointStrategy #PipelineGrowth #ROI #EventCatalyst #CustomerEngagement #MarketingStrategy #EventSuccess

This holiday season, we’re excited to support the Real Radio Bike Drive 2024, an initiative that brings smiles to kids in need by providing them with brand-new bikes. 🚲 Big thanks to our warehouse crew for assembling them and to Maggie, Elena, and Angela for delivering them. Every small effort counts when it comes to spreading joy and making a real impact. 🙌 How is your company giving back this holiday season? Let's inspire others to get involved too! #GivingBack #CommunityImpact #HolidaySpirit #MakeADifference #TeamWork #CorporateSocialResponsibility #BikesForKids #SpreadJoy #PositiveChange

NEW EPISODE: 119 | "Wasted Money On Swag - How To Change That And Be More Green" Swag—love it or hate it, it’s everywhere in event marketing. But let’s face it: too much of it ends up as waste. What if we flipped the script on traditional giveaways and turned them into something truly meaningful? In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez 🏴☠️🧠 tackle the swag conundrum. From ditching cheap, mass-distributed tchotchkes to creating intentional, story-driven, and sustainable swag strategies, they share insights that will transform how you think about giveaways. You’ll learn: ✅ Why understanding your audience is the foundation of swag success. ✅ How to blend creativity, sustainability, and storytelling to create giveaways people actually value. ✅ Real-world examples: From personalized charity donations to digital trees that grow with attendee participation. This episode is packed with actionable tips to level up your trade show booth engagement and maximize word-of-mouth impact. Whether you’re giving away hats, planting trees, or commissioning custom artwork, it’s all about aligning your swag with your brand story—and your audience’s values. Check it out today! 🎧: https://lnkd.in/eAvipTDw #EventMarketing #Events #Tradeshows #Podcast #EventProfs #EventSwag #SustainableMarketing #BrandStorytelling #GreenBusiness #AudienceEngagement #InnovativeMarketing

SO happy and proud to be part of this campaign! Thank you Madison George and the team for the collaboration and trust on this project. 💈🥳👏

The world of event marketing saw some big wins and even bigger lessons in 2024, and as we head into 2025, the stakes (and opportunities) are higher than ever. But without reflecting on what worked and didn’t, it’s easy to fall into old habits that hold us back. Outdated playbooks and scattered strategies won’t cut it. That’s why, in this special year-end live show, Matt Kleinrock joins Coty K Adams, Rockway Exhibits + Events’ Director of Marketing, to explore what’s next for event marketers. They’re ready to tackle the biggest lessons from 2024, sharing key insights to help you build smarter, more strategic event plans for the new year. Sleigh your next event with these takeaways: 🎁 What 2024 taught us about pipeline-driven metrics, show strategy, and audience engagement 🎁 Fresh strategies for making a big impact in 2025 🎁 Why the new event playbook is all about relationships and experiences Pour yourself a drink (holiday flair optional) and join us as we unpack the best of 2024 and get ready to crush it in 2025. Don’t miss this one—it’s your strategy session wrapped in a bow. #EventMarketing #Events #Tradeshows #Podcast #Webinar #EventProfs #EventStrategy #EventIndustryInsights

A beautiful build from every angle. 👏 The details in this design speak for themselves: sleek lighting, the perfect blend of plexiglass and wood, and that stunning backlit hanging sign that draws eyes from across the floor. Working with PLT is always a pleasure, and we couldn’t be more proud of how this booth turned out. Shoutout to Lance for his exceptional vision and execution on this project! 🙌 #TradeShowSuccess #ExhibitDesign #TradeShowBooth #EventMarketing #ClientPartnership #LiveEvents #SupplySideWest2024 #Branding #RockwayExhibits

𝐌𝐚𝐤𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐭𝐢𝐚𝐥 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐖𝐨𝐫𝐤 𝐟𝐨𝐫 𝐀𝐧𝐲 𝐁𝐮𝐝𝐠𝐞𝐭 Matt Kleinrock highlights the challenge many companies face: experiential engagement sounds great, but for most, it’s not about million-dollar booths or extravagant designs. It’s about being pragmatic and driving results with the resources you have. Yes, big-budget activations like MailChimp’s stunning booth can inspire. But what if your biggest show features a 20x30 booth with a $150,000 budget? That’s still significant, and the goal remains the same: turn that investment into real pipeline—$3 million, $4 million, or more. Matt and Pablo Gonzalez 🏴☠️🧠 break it down: It’s not about over-the-top spectacle; it’s about creative, realistic, and impactful strategies tailored to your audience. Pragmatism and smart planning often beat flashy but impractical ideas. What’s your strategy for maximizing results from a smaller booth? Let’s hear your insights! 💡 Check out episode 110: "Better Engagements That Don't Break the Budget" 🎧: https://lnkd.in/e3i6zSRw #EventMarketing #Events #Tradeshows #Podcast #EventProfs #ExperientialEngagement #TradeShowStrategy

Red tape is the silent killer... The biggest barriers to real change in event marketing isn’t about the lack of resources or ideas—it’s about the mentality that “this is how we’ve always done it.” When companies get stuck in that mindset, progress halts before it even begins. In larger organizations, questioning the norm can trigger panic. Fear of rocking the boat often leads to hesitation, and then ideas that could transform the event experience are dismissed as "too risky." The reality is that the bigger the organization, the harder it can be to challenge the status quo. In many cases, creative ideas—even if they are groundbreaking—are deemed “too scary” and discarded. If your company’s stuck in the “we’ve always done it this way” cycle, it’s time to take a hard look at the culture that’s driving those decisions. Big ideas are often the catalyst for change, but they require a willingness to take risks and break free from outdated practices. Let’s stop playing it safe and start pushing for creativity, strategy, and progress at every event we execute. #EventMarketing #BrandStrategy #CreativeExecution #CompanyCulture #Innovation #TradeShowBooth #MarketingLeadership #BreakTheMold #EventStrategy #CreativeRisk #MarketingChange #CompanyMindset #InnovationMindset

Matt Kleinrock and Pablo Gonzalez 🏴☠️🧠 highlight a game-changing truth: building relationships isn’t just a nice-to-have—it’s the foundation for creating and accelerating pipeline. Whether it’s new leads, deal acceleration, or growing existing customer spend, the secret is investing in meaningful connections. It starts with asking the right questions: What keeps you up at night? What’s your biggest headache? How can we help? From there, share your point of view and let your audience see how you solve their problems. That’s how you go beyond transactions and build trust that drives long-term results. Strong relationships turn “maybe” customers into loyal advocates. Ready to rethink how you approach your next event? Learn how by tuning in to Episode 110: "Better Engagements That Don't Break the Budget" 🎧: https://lnkd.in/e3i6zSRw #EventMarketing #Events #Tradeshows #Podcast #EventProfs #RelationshipSelling #PipelineGrowth