ROKA

Welcome to team ROKA 😎 We’re stoked to welcome 3 new additions to our roster of sponsored athletes: Keegan Swenson, Matt Beers and Sofia Gomez. They’ll join Chris Burkard and Lael Wilcox, underscoring our dedication to supporting athletes who are at the top of their discipline and who push the boundaries of performance and adventure. Get to know the new athletes below! Keegan Swenson: Keegan is one of the most accomplished American cyclists of his generation. He is a 10x national champion, course record holder of the infamous Leadville 100, Unbound Gravel winner, and has dominated the Lifetime Grand Prix since its inception. In 2025, he’ll be racing Cape Epic, Unbound Gravel and Lifetime Grand Prix, and is chasing a UCI Elite World Championship title. Matt Beers: Matt is one of South Africa’s top mountain bike and gravel racers. He is a three-time Cape Epic champion (2021, 2023, and 2024), a multiple-time national marathon champion, and a consistent contender at international stage races. His main focus for 2025 is shared between Cape Epic, the Lifetime Grand Prix and Gravel Earth Series races. Sofia Gomez: Sofia is both a dominant force on race courses and an icon for women’s cycling. Her achievements include wins at the largest off-road cycling events in the world including Unbound Gravel, Cape Epic, the Leadville 100, and the Lifetime Grand Prix, and is focused on keeping her records for 2025. 📸 : @shapirothehero & @kayleigh.tuck

Welcome to team ROKA: Lael Wilcox We’re thrilled to welcome ultra-endurance bicycle racer Lael Wilcox to the team! An ultra-endurance cycling phenom, Lael has won the Trans Am Bike Race and set the women's record for the Tour Divide. Her passion for the sport and her community is evident—we're stoked to be along for the ride. “I’m really excited to partner with ROKA this year. Off the back of setting a new women’s around the world bike record, I’m looking forward to racing the field after such a big solo effort. My main goals are the Tour Divide and the Transcontinental. My appetite for riding long distances is greater than ever and I’m in the best shape of my life. I’m so grateful to get to do what I love.” 

Introducing ROKA’s NEW Wind Down™ Lens Technology in collaboration with Andrew Huberman. We’re excited to offer this new line of premium blue and green light filtering eyewear that can help improve sleep, reduce stress, and better your mood. Ready to wind down? Learn more at: https://lnkd.in/gihsXy6u

The 2024 CrossFit Games are about to begin. Aug 8-11, Fort Worth, TX. ROKA is proudly the Official Eyewear. And perhaps the biggest fan of the five athletes we sponsor & support. High five to all competing. Come say hi. Tip: Collab product has dropped. Get it before it's gone.

Congratulations Lucy Charles-Barclay! Winning IRONMAN France with a new course record. She'll be back in September Nice, watch out World Championships. Love, ROKA aka. Proud LCB sponsor 📷: @IRONMANtri #IMNice

This Memorial Day ROKA proudly and humbly supports Gold Star Teen Adventures With immense gratitude to the community that chooses to serve and sacrifice on behalf of our country.

We've got you, and your eyes, covered 🌙 Pre-order a 3-pack of our limited edition paper eclipse glasses and receive them before April 8th. Featuring three unique colors in each pack, a full ISO-certified shield lens, and paper-light frames, our latest LTD™ is at the link just in time for you to see the eclipse. 🔗: https://lnkd.in/gfVSHBcQ

With a future as bright as Lucy Charles-Barclay’s, she’s going to need some new shades 😎 We’re thrilled to expand our partnership with the reigning IRONMAN® World Champion—not only sponsoring Lucy Charles-Barclay for the swim but also equipping her with cutting-edge performance eyewear. As she sets her sights on new challenges at the T100 Triathlon World Tour, we’re excited to collaborate with Lucy and unlock even more innovation for eyewear. We can’t wait to see where this year takes you, Lucy!

ROKA 🤝 CrossFit 🤝 Tia-Clair Toomey-Orr We’re thrilled to announce that we are partnering with the CrossFit Games and welcoming Tia to our team of athletes!  🎉 "We started ROKA to empower athletes to reach their full potential. Partnering with the CrossFit® Games aligns perfectly with that mission,” says Rob Canales, Co-Founder and CEO of ROKA. “This year, we’re excited to expand our impact in the fitness community and provide CrossFit® athletes with the best performance eyewear and swimwear for training and competition." As ROKA builds on its investment in the CrossFit® community, we're also thrilled to welcome Tia-Clair Toomey-Orr, a six-time CrossFit® Games winner and Olympic weightlifter, to their esteemed athlete roster. “I have been wearing ROKA sunnies for years through my training and competition. Not only do they look good and have great styles but they are light and feel secure on my head when performing all the activities I do on a daily basis. I am so excited to finally be joining the ROKA team.” Known for her exceptional athleticism, perseverance, and dedication, Toomey-Orr perfectly embodies the spirit of ROKA's brand. Athletes and fitness enthusiasts around the world can look forward to seeing Toomey-Orr sporting ROKA sunglasses and wetsuits during the upcoming CrossFit Games. To celebrate the addition of Toomey-Orr to their athlete roster, ROKA is giving away the chance to win a workout with her at ROKA headquarters in Austin, TX. Enter to win: https://lnkd.in/gqcebJCE